I hope to rename "Silk Road Film and Television" online and build a new pattern of content sections

Radio and Television Network issued an evening announcement on August 2 stating that the company plans to rename Hope Online to "Shaanxi Radio and Television Silk Road Film and Television Culture Communication Co., Ltd."(referred to as "Silk Road Film and Television"). In accordance with the company's strategic transformation and deployment, the company will build Silk Road Film and Television into an important platform for the content sector, focusing on the upgrading of the content industry, laying out "characteristic","differentiated","diversified","industrialized" and "formal" content.

Original title: Broadcasting and Television Network's wholly-owned subsidiary hopes that Online plans to change its name to Silk Road Film

and Television Network. It announced on August 2 that the company is currently making every effort to transform from a "traditional cable TV operator" to a "integrated media operator" to accelerate the upgrading of five major industries such as content, network, television, applications and services. In terms of upgrading the content industry, efforts have been made to implement the strategic layout of the content sector and build the wholly-owned subsidiary "Shaanxi Hope Online Culture Communication Co., Ltd."(referred to as "Hope Online") into an important platform for the content sector. To this end, the company plans to change the name of Hope Online to "Shaanxi Radio and Television Silk Road Film and Television Culture Communication Co., Ltd."(referred to as "Silk Road Film and Television"). The new name has been pre-approved by the industrial and commercial administration department. Hope Online was established on December 18, 2008 with a registered capital of 50 million yuan. It is mainly engaged in paid program marketing, content introduction and integration, film and television drama investment, channel advertising operations and other businesses.

In recent years, the company has given full play to its regional and humanistic advantages in content shooting and production, and invested in shooting a series of works, covering traditional film and television dramas, documentaries and online dramas in form, including the movies "Orange Sky","Ordinary Football","Guman","There are Armies in Summer and Looking to Heaven"; TV series "Hate the Mountains, Love the Sea, Righteous Sky","War of Love","Behind the Mask"; and the documentary "Red Flag Rolling the West Wind"(Renamed as "Shaanxi and Gansu Weiye"); the big online movie "Hot Blood College", etc., has accumulated certain experience. In terms of content distribution and operation, based on the two-way network, in addition to providing users with rich live channels, paid channels, and interactive on-demand channels, third-party content providers are introduced through open platforms to provide users with more complete categories, richer content, and more forms. Diversified content.

The announcement stated that in accordance with the company's strategic transformation and deployment, the company has built Silk Road Film and Television into an important platform for the content sector, focusing on the upgrading of the content industry, laying out "specialization","differentiation","diversification","industrialization" and "form" content. "Specialization" is to give full play to the advantages of regional culture, tap rich cultural resources such as western culture, Silk Road culture, red culture, history and humanities, and produce characteristic content: "Differentiation" is based on the analysis of user viewing behavior and realizes high-definition interactive platform Program content is accurately released by age, region, and preference: "Diversification" is based on the company's open high-definition interactive platform, introducing content providers such as CCTV, Oriental Pearl, and Jebsen to open up different content zones to enrich program content: "Industrialization" refers to strengthening investment in film and television dramas through film and television drama funds, planning and production of documentaries through government support, and leveraging the advantages of the "Belt and Road" regional policy to disseminate characteristic cultural content to the outside world: "Formalization" refers to using the 3D and 4K program content areas that have been opened and integrated by the company's high-definition interactive platform, introducing VR technology to enrich the company's content form and open up new content areas.

Radio and Television Network will start with the renaming of "Hope Online" to "Silk Road Film and Television", build a new pattern of the content sector, cultivate the content industry into an important growth pole in the future, and combine the construction of a wired and wireless converged network to provide strong support for the company's successful transformation into integrated media operators.

Editor: Nancy