Sowing "blooming flowers" and Jiuyang bloom for the second time entertainment marketing

After obtaining the 15-year management rights of Qinghai Satellite TV, Hunan Satellite TV won the first large-scale TV talent show approval from the State Administration of Radio, Film and Television this year for its 2010 Jiuyang Green China Flowers Blooming. In order to make Qinghai Satellite TV's first success when it opens, the Hunan State Administration of Radio, Film and Television dispatched the Hunan Economic Television Creative Team of the Whampoa Military Academy, which is a grassroots talent show, to make every effort to create flowers blooming, and even to stage a simultaneous PK with Hunan Satellite TV's Happy Male Boys Show.

This comprehensively innovative grassroots talent selection campaign has once again aroused the public's desire for entertainment after the fast-man and super-girl effects of previous years. As soon as the registration time limit for each major competition area was slightly fixed, beautiful flowers flocked to the scene.

Complementing the off-site atmosphere, major merchants across the country also staged a rapid brand promotion war around the draft event. After joining hands with Hunan Satellite TV to challenge the microphone in 2008, Jiuyang Company bloomed twice and once again built the Jiuyang Flower Blossom Entertainment Marketing Platform.

As the Whampoa Military Academy on China's TV talent show, the star-making factory built by Hunan Economic Television has never lacked the genes to create and continue miracles. Under the advanced operating model that it is proud of, whether it is a direct participant in the event itself or an indirect beneficiary affected by the event, Hunan Radio and Television's star-making team can present the subject and object in the excitement of national entertainment to the death. Double profit.

Hunan Radio and Television has set a good fortune to win, from Mengniu to BBK, from An Youqi to Jiang Yingrong, four years of star creation, without any negative results. This time, Jiuyang and its soybean milk machine, which dominates the industry market, fell into the win.

Since the creation of the first household soymilk maker in 1994, Jiuyang has focused on the field of soymilk makers for many years and gradually extended it to the research and development, production and sales of small kitchen appliances. At present, Jiuyang has formed a huge cross-regional management and sales structure. In Jinan, Hangzhou, Suzhou and other places, Jiuyang's production bases have cooperated with its sales terminals to cover more than 270 prefecture-level cities and 2000 county-level cities across the country. City.

With the large layout of small home appliances, what came into being is the big brand and big influence after the large layout.

Small household appliances with national independent intellectual property rights match grassroots originality, and mass consumer groups and grassroots attention. Jiuyang, with the help of talent selection activities with relatively high public participation, is undoubtedly the best springboard to achieve greater brand attention and brand vitality. To a certain extent, Jiuyang chose to bloom flowers, on the one hand, because of the folk affinity of the rise of the grassroots movement. On the other hand, there will also be heavyweight follow-up measures. The tsunami promotion and all-pervasive carpet publicity are in a critical period of development when Jiuyang Company in the small household appliance industry has maintained high growth for five consecutive years. Such efforts seem imperative.

Mengniu's past has become a legend, and the madness of BBK has gone away. In the commercial chain carefully built by Hunan Radio and Television, every link has infinite expectations. However, for enterprises and Jiuyang, seeking boost while consolidating a good foundation is strategy, innovation, and determination.