Huayi Brothers shares 1.9 billion yuan and holds 20% shares. Wang Zhongjun and Wang Zhonglei join the board of directors of Hero Mutual Entertainment

On the 8th, Hero Mutual Entertainment issued an announcement to add the company's directors and supervisors. The announcement shows that Wang Zhongjun, Zhang Yongkang and Wang Kun were co-elected as directors of the company, and Wang Zhonglei and Yang Bin were co-elected as supervisors of the company.

On the 8th, Hero Mutual Entertainment issued an announcement to add the company's directors and supervisors. The announcement shows that Wang Zhongjun, Zhang Yongkang and Wang Kun were co-elected as directors of the company, and Wang Zhonglei and Yang Bin were co-elected as supervisors of the company. Ying Shuling, chairman of Hero Mutual Entertainment, said: "I am very happy that Mr. Wang Zhongjun and Mr. Wang Zhonglei have joined the board of directors and supervisory boards of Hero Mutual Entertainment respectively. Both of them are industry leaders whom I respect very much. I hope I can learn more from them in the future."

At the same time, the announcement showed that the board of directors of Hero Mutual Entertainment Company reviewed and approved the change of the company's stock transfer method from an agreement transfer method to a market-making transfer method, and submitted it to the extraordinary shareholders 'meeting for review. Compared with the negotiated transfer method, market-making transfer will further enhance the liquidity of its shares.

Previously, Huayi Brothers announced on November 19 that it would invest RMB 1.9 billion in Hero Mutual Entertainment, a game company listed on the New Third Board, holding 20% of the shares, and would appoint a person to the board of directors of Hero Mutual Entertainment. The management members to join Hero Mutual Entertainment's board of directors were decided today. Wang Zhongjun, chairman of Huayi Brothers, will himself serve as a director of Hero Mutual Entertainment. In addition, Wang Zhonglei, executive president of Huayi Brothers, will serve as a supervisor.

The industry is generally optimistic about this investment, believing that Huayi will have a strong chemical reaction with Hero Entertainment, the leading international mobile e-sports operator, on the linkage between film, television and games. After the cooperation between the two parties is reached, on the one hand, Huayi will adapt some of the e-sports game products of Hero Mutual Entertainment into movies and other art works in line with this year's trend of movie and game linkage. Although the specific project has not yet been made public, the huge player base will provide a guarantee for the success of the adaptation. For example, the game "National Shootout" has 160 million registered devices, and another game,"Dance Every Day", has 50 million users. If it is adapted into a movie, the box office will be worth looking forward to. On the other hand, Huayi Brothers will give priority to cooperating with Hero Entertainment based on fair market value in its real-life entertainment projects under the same conditions, which means that offline entertainment traffic can also be accumulated into considerable online game traffic. Online players watching games offline will also increase income in Huayi's real-life entertainment projects.

In fact, movies and games have certain similarities. They both belong to virtual products and experiential economies, and find users through B2C. Huayi was no stranger to the game business before, and made huge profits by investing in mobile game companies such as Palm Technology and Guangzhou Yinhan. It is reported that in the next five years, in addition to Huayi Brothers 'film and television entertainment sector, the three sectors of brand licensing and real-life entertainment, and Internet entertainment will be the sectors where Huayi will increase its efforts.

Announcement screenshot

According to data from iResearch Institute's "China Mobile E-sports Industry Research Report" in 2015, Hero Entertainment's market share accounted for the entire mobile e-sports market with its mobile e-sports products. Second place, this does not include other products that it will self-develop or release. In addition, Heroes Entertainment is building an e-sports industry chain around mobile e-sports. The China Mobile E-sports Alliance it has led has joined more than 20 manufacturers, including many listed game companies, channel operators, and live broadcast platforms., etc., its "HPL-Heroes League" is the largest comprehensive mobile e-sports event in Greater China. Ying Shuling, founder of Hero Entertainment, hopes to build Hero Entertainment into the first brand of integrated operators in the mobile e-sports market in China.

According to authoritative organization Newzoo, this year's global e-sports market will reach US$748 million (4.7 billion yuan), and the number of e-sports fans in China accounts for about 45% of the world's total. At the same time, as China overtakes the United States to become the world's largest mobile game market this year, mobile e-sports will become a new flag in the mobile game market. As the only e-sports game company in China currently targets, it is reasonable that Hero Mutual Entertainment has attracted much attention from capital.

Regarding Huayi's participation, Xu Xiaoping, chairman of the Supervisory Board of Heroes Mutual Entertainment, said: "Heroes Mutual Entertainment, a sports and entertainment company committed to new culture, has launched a revolution in the field of mobile e-sports since its birth, just like its leading The Heroes League allows more people to participate and coexist with the event. I am very happy that Heroes Mutual Entertainment has welcomed the joining of Mr. Wang Zhongjun and Mr. Wang Zhonglei, leaders in the domestic cultural and entertainment industry. We will unswervingly move forward side by side with them on the road of mobile e-sports and climb to the next level. The future is very beautiful, and the future will be even better when we join forces with the two giants. Let's work together!"

With the addition of Huayi Two Kings, Hero Mutual Entertainment has a total of 16 current members on the board of directors and supervisory boards, including board members Ying Shuling (Chairman), Wang Zhongjun, Shen Nanpeng, Zhang Yongkang, Bao Fan, Huang Shengli, Wu Dan, Du Xinxin, Wang Kun, and members of the Board of Supervisors Xu Xiaoping (Chairman of the Board of Supervisors), Wang Zhonglei, Wang Sicong, Wang Xinwen, Liu Zhigang, Ran Xi, and Yang Bin. So far, Hero Mutual Entertainment has carried out multiple rounds of successful financing and is a star company listed on the New Third Board.

Editor: vian