Yongle Film and Television will cross-border to create a new model of "Golden Triangle", which will increase investment in global cooperative films

The signing ceremony for the strategic cooperation of the "Road to Happiness" film was held yesterday. Yongle Film and Television, Zhongshang Zhishan and Zhongxin Friendship will work together to develop excellent film projects and create a new pattern of film investment and production. Guan Zheng, CEO of Yongle Pictures, said that this year, he will vigorously invest in global cooperative films and high-quality Chinese films.

Original title: Leshan Road Strategic Cooperation Opens a New Model of Cross-Border Creating a Cross-Border "Film Golden Triangle"

On January 12, the "Leshan Road" Film Strategic Cooperation Signing Ceremony was held in Beijing. Yongle Film and Television, Zhongshang Zhishan, and Zhongxin Friendship The company will work together to develop excellent film projects and create a new pattern of film investment and production.

At the signing ceremony, Yongle Film, Zhongshang Zhishan and Zhongxin Friendship reached a long-term and effective film strategic cooperation agreement: all China-Xin Friendship film and television projects will be handed over to Yongle Film for distribution, and Yongle Film and Zhongshang Zhishan will also serve as co-producers to invest in China-Xin Friendship film and television projects.

As the publisher of the project, Yongle Pictures CEO Guan Zheng said that this year, he will vigorously invest in global cooperative films and high-quality Chinese films. Guan Zheng said,"We expect to invest heavily in films with global cooperation and high-quality Chinese films starting in 2016. At present, we can reveal to you that we expect to invest in at least five films, which we call "1+3+1". One of them will be a large-scale costume movie with an investment of hundreds of millions. The other three conferences are mainly romantic comedies. In addition, we hope to create a group of well-known dark horses in the film industry in 2016. This is the goal set at this conference."

Guan Zheng, CEO of Yongle Pictures, said: "The cooperation model integrating investment, production and distribution allows the three parties to leverage their unique advantages and create more high-quality film and television works. It's like a sailboat with a rudder captain, strong sailors and strong sails." According to Guo Huiqing, managing director of the investment banking department of Zhongshang Zhishan Investment Management Co., Ltd., Zhishan Capital will increase investment in the film and television industry and conduct in-depth cooperation with well-known production companies, distribution companies, marketing companies and major theaters in the industry.

Li Qin, chairman of China-Singapore Friendship Media, said: "We are optimistic about the cultural industry represented by films, because we know where the 'top' of this industry market is. Only by knowing where the 'top' is will we know how much we can do., I am very happy to be able to build a triangle on the value chain together. We are full of confidence in the future." Famous director Guo Tingbo, film and television star Chen Hu, screenwriter Gu Wei, screenwriter Li Yunbo, singer Xin Peng and others extended their blessings for the signing. It is reported that after the signing ceremony, the three companies will work together to develop excellent film projects.

Editor: vian