Huang Tushi x Modern Sky sparks across the border the dark horse of the IP world plays a new trick with the music giant

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Huang Dushi and Strawberry Music Festival, two popular brands among young people, have joined forces to infiltrate each other, and their lethality is not to be underestimated. And Modern Sky official WeChat is to release a blockbuster material, a custom VCR made by Huang Bo and Huang Liaozhuo for the 2018 Hainan Strawberry Music Festival.

Huang Shuangzhi appeared at the Strawberry Music Festival. Jpeg

the greatest benefit of cross-border marketing for brands is that two previously unrelated brands give full play to their respective advantages, thus providing greater exposure for brands and reaching more users. Huang Dushi and Strawberry Music Festival, two popular brands among young people, have joined forces to infiltrate each other, and their lethality is not to be underestimated.

star IP teamed up with the music giant for the first time to create a new benchmark for cross-border marketing

Huang Dushi. As a virtual image coming out of the star IP, under the blessing and dubbing of the famous actor Huang Bo, he has always been deeply loved by the public for his positive energy image of creating joy. While Modern Sky adheres to the principle that music makes people happy, its Strawberry Music Festival has already won countless young people's pick. Both the audience and the brand values of the two brands are highly compatible, satisfying the principle of "value identity" in cross-border marketing.

online all-round efforts, blockbuster materials detonate the social circle

Huang's cross-border marketing with Modern Sky has long been traced. As early as November 16, Huang's official Weibo released a poster of its brand notice for the Strawberry Music Festival, and the official Moden Sky WeChat retweeted and interacted with the two sides' brand cooperation.

then, Xuan Huang, the official of Modern Sky, was the Chief Happy Officer of the 2018 Hainan Strawberry Music Festival, and Huang took a group photo with Shen Lihui, CEO of Modern Sky. As soon as this material was released, it received a lot of public opinion on Weibo, and the expectations of fans on both sides peaked.

and Moden Sky official Weibo even released the blockbuster material, a custom VCR made for the 2018 Hainan Strawberry Music Festival by Huang Bo and Huang Liaozhuo. The picture shows Huang Shuangshi loves music and wants to go to the Strawberry Music Festival to realize his music dream. His funny interaction with Huang Bo has become one of the highlights of the film. With witty video content and innovative embedding methods, the VCR triggered a heated discussion among netizens as soon as it was exposed, and the official WeChat views of both brands soared.

offline anti-feeding online, synergy

online Huang Shuzhuo interacts with modern Sky official Weibo as the chief happy officer of the 2018 Hainan Strawberry Music Festival. Offline at the Strawberry Music Festival, Huang's image was continuously exposed through different channels such as a big screen and an official brochure, strengthening the brand spirit of Huang's happy maker. This cross-border cooperation is not only a successful content marketing, but also a perfect integration of music and star IP.

now the cross-border trend of brands is becoming more and more popular. The cross-circle combination of Huang Liaozhuo and Strawberry Music Festival not only collides with exquisite creative sparks, but also touches more layers of the brand tenet of creating and spreading happiness.

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