recently, the State Administration of Radio, Film and Television issued the Circular on vigorously promoting the Independent Innovation of Radio and Television programs. The circular further clarified the strengthening of independent innovation, the management of the introduction model, the arrangement of the 920 period, and the supporting policies of the General Administration. Industry insiders believe that this move marks that SARFT will vigorously support the original program model and stop the "sky-high price" introduction of copyright.
original title: SARFT once again stepped in to restrict the introduction of program modes recently, the State Administration of Radio, Film and Television issued a Circular on vigorously promoting the Independent Innovation of Radio and Television programs. The circular further clarified the strengthening of independent innovation, the management of the introduction model, the arrangement of the 920 period, and the supporting policies of the General Administration. Industry insiders believe that this move marks that SARFT will vigorously support the original program model and stop the "sky-high price" introduction of copyright. < strong > can be called the most detailed and clear version of the restriction order < / strong > this "notice" can be called the most detailed and clear version of the previous general administration restriction order. The notice limits the number of imported models, stipulating that "no more than two overseas copyright mode programs will be broadcast every year on the satellite integrated channels on television at 1915, 30, 22, and 30. Each satellite integrated channel may not broadcast more than one new program introducing foreign copyright models each year, and it may not be broadcast between 1915, 30, 22 and 30 in the first year, "and" in principle, the same Reality Show program can only be broadcast one season a year. " It also means that the two seasons of "running Brothers" will cease to exist. at the same time, the notice puts forward a filing requirement for satellite TV to introduce copyright programs. "if the Shanghai Star Integrated Channel broadcasts programs that introduce overseas copyright models (including programs newly introduced in that year and those introduced in previous years), they must report to the Provincial Press, publication, Radio, Film and Television Bureau for the record two months in advance, and after examination and approval, they shall be submitted to the State Administration of Press, publication, Radio, Film and Television for the record." Otherwise, the program will not be broadcast. "before June 15, we will make a summary and declaration to the General Administration of the programs that have been broadcast and will be broadcast this year. Starting from July 1, if the newly launched programs with the introduction of overseas copyright modes are not put on record or truthfully filed in accordance with the requirements of this notice, the program will be suspended as soon as it is verified. " in October 2013, SARFT also imposed restrictions on "introducing copyright". At that time, it stipulated that "each satellite TV should not introduce more than one new foreign copyright model program every year." Although this has curbed the wave of crazy introduction to a certain extent, various satellite TV stations have begun to play a marginal role in the form of "Sino-foreign joint development". In view of this situation, the latest "notice" defines the scope of "joint development" and points out that "programs that jointly develop with overseas institutions and invite overseas personnel to act as creators or overseas personnel to play a major guiding role in program production, if the Chinese side has not obtained full intellectual property rights, it will be regarded as the introduction of overseas copyright model program management." While restrictions, the General Administration will vigorously encourage originality, use the "920s" period as an important base for promoting independent innovation, and develop diverse and differentiated programs in different themes and different fields. Entertainment programs should be careful not to overarrange reruns. On the whole, the "920" period should show the broadcasting effect of distinct public welfare features, balanced distribution of themes, different forms and different styles. < strong > massive introduction leads to soaring model costs < / strong > industry insiders believe that "notification" means saying no to the blind introduction of copyright at the national level and the introduction of copyright at exorbitant prices. In recent years, with the upgrading of the domestic TV variety war, the price of the introduction model has gradually increased. In 2015, some media made statistics that, excluding "copycat programs" (no model introduction), there were 21 "Korean" variety shows that had been officially introduced and would be introduced from 2013 to 2015. There are at least eight programs featuring "Sino-Korean joint research and development". "running Brother", "Sister pattern", "Great Challenge", "Real Man". From Friday to Sunday, all major satellite TV stations are actually staging Korean variety mode wars. "if one day South Koreans say that Chinese variety shows are theirs, we really have nothing to say." A large number of imports will inevitably lead to a rise in the cost of the model. In 2012, Mamma Mia was broadcast by New Entertainment, the terrestrial channel of Shanghai SMG. "the purchase fee for the model is only RMB 10,000 per issue. In 2013, Hunan Satellite TV's "I am a Singer", the copyright introduction fee is generally estimated at 50,000 to 60,000 yuan per issue. But in 2014, South Korean TV stations not only charge model licensing fees, but also increase program production fees, and the packaging prices of "model fees + production fees" are almost all over 10 million. In a Reality Show broadcast at the end of 2014, the South Korean team was mainly in charge of the production, charging a total of about 30 million yuan for the first season, but when talking about cooperation in the second season, the other side directly offered 60 million yuan. By 2015, South Korea will not only collect royalties and production fees, but also participate in derivative development of online copyright, movies, games and other derivative development to share the revenue. According to industry insiders, South Korea's SBS TV requires that "the sum of the three fees is less than 120 million." < strong > will restrictions cause copycat versions of variety shows to run rampant? < / strong > the "buying" of Chinese producers has not only promoted the value of Han Zong, but also led to a sharp rise in variety prices in Europe, the United States and Japan. The most obvious example is the "The Voice of China", which ushered in the 2.0 era of domestic variety shows. In 2012, Canxing Productions introduced the program at a cost of 20 million yuan for copyright, but by 2013, the cost of packaging copyright fees and other derivative proceeds had risen to 80 million yuan. In early 2016, Canxing producer and copyright owner Tapla of the Netherlands parted ways. Insiders revealed that what led to the fate of both sides was the unbearable copyright price. "Tapla hopes that Canxing will buy more than 100 program rights, including the 'good Voice,' at an annual cost of about 110 million, which is rejected by Canxing." Subsequently, listed company Tangde Film and Television became the catcher, buying the production rights of the Vioce for five years for $60 million. When indoor variety shows gradually give way to outdoor variety shows, and singing talent shows are updated to "I want to sing with you", "Burning teenager", "see your voice" and so on, it is not known that this old variety will be able to realize its value through advertising. however, some people in the industry are worried that if domestic companies are not allowed to "buy", it will once again cause copycat versions of variety shows in the mainland to run rampant. From the end of last year to the present, well-known programs "extreme Challenge", "every Day up", "four famous assistants" and "Hidden Singers" have exposed games, plots, and set up programs suspected of plagiarizing Japan and South Korea. Haicheng, a foreign TV station, has repeatedly sent a letter to the SARFT to complain about this. "to encourage originality, we must distinguish between the true and the false, and prevent the domestic market from becoming a place where plagiarism and copycat are rampant. This is a matter of human dignity in Chinese television."
Edit: vian
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