The layout of the Alibaba Entertainment sector is first unveiled, and the Unity Film Group is merged into Alibaba Pictures

On March 14, Yu Yongfu, Chairman and CEO of Alibaba Pictures Group, announced through an internal email that Alibaba Pictures and Alibaba Entertainment had reached a number of strategic cooperation with win-win linkage. At the same time, based on business collaboration, the original Youku Tudou The Heyi Film team will be integrated into Alibaba Pictures.

On March 14, Yu Yongfu, Chairman and CEO of Alibaba Pictures Group, announced through an internal email that Alibaba Pictures and Alibaba Entertainment had reached a number of strategic cooperation with win-win linkage. At the same time, based on business collaboration, the original Youku Tudou The Heyi Film team will be integrated into Alibaba Pictures.

This adjustment shows that Alibaba's business has begun to move in the direction of "industrial ecology" in accordance with Yu Yongfu's vision, achieving "one picture, one heart, one battle."

Alibaba Pictures has received multiple strategic resource support.

According to relevant arrangements, Alibaba Pictures will collaborate with Youku, Alibaba Literature, and Alibaba Games, a subsidiary of Alibaba Entertainment, around film and television content. Alibaba Pictures owns the copyright content of these business segments. Priority cooperation rights for content development, investment, production and distribution. At the same time, Youku Tudou will receive priority exclusive distribution rights and investment rights for the copyright content owned by Alibaba Pictures.

At the same time, Alibaba Pictures will cooperate with Alibaba Entertainment's businesses on the marketing and promotion of film and television works, making full use of online and offline channels of all parties to achieve synergy in promotion and maximize brand effect.

In addition, Alibaba Pictures will jointly establish an artist management company with Youku to provide talents for film, television and related content cooperation. Alibaba Pictures will also join forces with Youku and Alibaba Literature to jointly fund the development of online movies.

Through the collaboration of the above businesses, Alibaba Pictures 'content production resources, capabilities and distribution channels have been improved, and the Internet publicity business has also had richer channels.

Heyi Pictures team integrates into Alibaba Pictures

Yu Yongfu also announced in his employee letter that based on business collaboration, the former Heyi Pictures team under Youku Tudou will integrate into Alibaba Pictures to pool the advantages of talent and business matrix to accelerate the development of "One Film".

Unity Pictures was established in August 2014. In the more than two years since its establishment, it has invested in nearly 40 films, including box office blockbusters such as "Monster Hunt","Detective Chinatown", and "Unexpectedly".

In order to better coordinate the talents and business of the two companies, Alibaba Pictures will establish a film business center (domestic). Yu Yongfu, Zhang Qiang and former head of Heyi Pictures Liu Kailuo will form a small team committee. Liu Kailuo will report to Yu Yongfu.

The addition of Heyi Pictures team will bring Alibaba Pictures 'content production business to a new level and become an important export port for Alibaba's major entertainment sector content products.

Building ecological "industry" according to the "2+X" business matrix becomes a keyword.

As early as the end of October last year, when Alibaba Entertainment started preparing for construction, Yu Yongfu clearly pointed out that one of the original intentions of Alibaba Entertainment was to establish a more determined sector professional collaboration.

Judging from the business composition of Alibaba Entertainment, including Youku Tudou, UC, Ali Pictures, Ali Music, Ali Sports, Ali Games, Ali Literature, and Ali Digital Entertainment Division, coordinated development is imperative.

In Yu Yongfu's plan, Youku and UC are two user platform engines, other businesses are positioned as "professional columns", and the entire entertainment industry builds its own ecosystem according to the "2+X" business matrix.

Yu Yongfu set the first stop for the integration at Alibaba Pictures. After becoming the chairman and CEO of Alibaba Pictures, he mentioned "industry" in one of the few public statements. This has also become the most important keyword in his integration of Alibaba Pictures.

Yu Yongfu believes that Alibaba Pictures 'goal is not to become a film and television company in the traditional sense, let alone a "player" with huge resources. Instead, it should become a practical film and television industry company that makes the industry solid and thorough, and then bigger and stronger.

With the full launch of this business integration, the collaborative operation situation between Alibaba Pictures and the Big Entertainment sector has become more obvious.

Therefore, in the employee letter, Yu Yongfu emphasized that with the clear strategy and the unfolding of the formation, Alibaba Pictures will enter a new stage of "striving for professionalism, endurance, and industrial ecology."

Attachment: Full text of Yu Yongfu's employee letter from

Alibaba Pictures Dear students:

Since the second half of 2016, we have accelerated the improvement of Alibaba Pictures 'capabilities and consolidated its industrial foundation. Today, we share with you several important developments:

First, through business focus, Alibaba Pictures and Alibaba Entertainment have reached a strategic cooperation arrangement for win-win linkage, including:

1. The two parties will conduct in-depth cooperation on the rights related to their respective film and television content. Youku, Ali Literature and Ali Games will give priority to the film industry under the same conditions for content development, investment, production and distribution; the film industry will give priority to the copyright they own to Youku Tudou under the same conditions. Distribution cooperation or investment rights;

2. The two parties will cooperate in the promotion and distribution of film and television related content, and make full use of their respective online and offline channels to promote the brands and works of both parties and their partners to achieve synergy and maximize the brand effect of publicity and distribution;

3. Youku Tudou and Ali Pictures will jointly fund to establish an artist agency company to provide high-quality talent resources for the cooperation between the two parties in film, television and related content;

4. Youku and Ali Literature will jointly invest and Ali Pictures to develop online large movie projects;

Second, accelerate the development of" One Film Industry". Based on business collaboration, the original Youku Tudou Heyi Film team will be integrated into Alibaba Pictures to pool the advantages of talents and business matrix. From now on, a film business center (domestic) will be established, and a small class committee of the film business center (domestic) will be established. The class committee includes Yongfu, Zhang Qiang and Liu Kailuo, the former head of the film industry, who will report to me.

Liu Kailuo joined Youku Tudou in 2014, fully responsible for the development, production, marketing, distribution and other businesses of One Film Industry, and has rich practical experience in the field of film content. Welcome to Kailuo.

Clear strategy, formation, professional, endurance, industrial ecology!

Squad leader Yongfu

Editor: queenie