Abandon games, play live broadcasts, and post Financial Renren. com to return to its glory

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It seems to be a good thing for Renren to abandon Renren games, which no longer continues to contribute a lot of revenue. In January this year, various live broadcast platforms held grand ceremonies to attract attention, and Renren Live was also one of them. It is understood that in the future, Renren live broadcasts will continue to be combined with "cars", and specific products are still under preparation.

the Renren network of "find old classmates, meet new friends, and learn about the new developments on campus" has gradually faded out of acquaintances, and Renren App has been transformed into a "high-looking picture live social platform" to seize the limelight. In recent years, everyone has dabbled in Internet finance, live broadcast, sold glutinous rice, split Renren game new third board listing …... In hope, it is difficult to recover the former glory.

original title: Renren "Metamorphosis"

"find old classmates, meet new friends, learn about new developments on campus" Renren gradually faded out of acquaintances to socialize, and Renren App has been transformed into a "good-looking picture live social platform" to seize the limelight. In recent years, everyone has dabbled in Internet finance, live broadcast, sold glutinous rice, split Renren game new third board listing …... In hope, it is difficult to recover the former glory.

abandon the game business

A few days ago, Shanghai Renren Game Technology Development Co., Ltd. (hereinafter referred to as "Renren Games") officially listed the new third board. The game company was founded in 2012, formerly known as Thousand Oak Games, the main business is the development, distribution and operation of online games (page games, mobile games).

at first, Renren Group listed its Renren and Renren games businesses in the United States in 2011, but began to plan a spin-off listing of Renren Games in 2015. In March 2016, Renren Game completed the dismantling of the VIE structure. At the same time, nine investment institutions, including Yuezhao Capital, Hengqin Youth and Beijing Tianxing, were introduced with a valuation of 348 million yuan. The controller also changed why Chuan from Chen Yizhou.

in fact, Renren Game Company was founded independently because everyone is optimistic about the development of the game business, especially the revenue of the game part has far exceeded the advertising revenue of Renren. Especially at the peak in the second half of 2012, App Store had a spectacle in which 9 of the top 10 games were games played by everyone, and the valuation of Renren games was as high as 10 billion yuan.

however, today's everyone game is not what it used to be.

Renren Games'"Public transfer" submitted at the end of December last year showed that Renren Games' operating income in 2014 and 2015 was 207 million yuan and 107 million yuan respectively, and its net profit was 22.7108 million yuan and 26.2604 million yuan respectively, with revenue down 48.26 percent from the same period last year. From January to April 2016, the operating income was 24.3619 million yuan and the net profit was 6.437 million yuan.

it is worth noting that the current revenue of Renren Game mainly comes from the games "Strange Tales of Heaven", "troubled World", "Marshal of Iron and Steel" and "Business War Genesis" launched by the company in its heyday. The revenue contributed by the above games accounted for 68.54%, 74.8% and 63.09% of the total revenue in 2014, 2015 and January-April 2016.

however, while the popularity of old games is gradually declining, newly developed mobile games are submerged in the app store rankings. The game industry, which has a strong demand for upgrading, has higher requirements for product development capabilities. however, according to Renren Game Public transfer, as of April 30, 2016, the company and its subsidiaries had a total of 68 employees, of which only 15 were R & D and operation staff.

abandoning everyone's games, which no longer continue to contribute a lot of revenue, seems to be a good thing for everyone.

LVB is bound to compete

"you flirt with real LVB friends and good-looking anchors". The slogan of Renren App has changed. Now Renren App is full of popular live rooms, and the original Renren interface is hidden in the "attention" in the upper left corner.

Renren Live was launched in the second quarter of last year, bearing the second important profit point of Renren Group after Internet finance. Renren CEO Chen Yizhou also played in person to promote Renren Live, attracting more than 1.11 million users and receiving a reward of 100000 yuan.

in January this year, various live broadcast platforms held ceremonies to attract attention, and Renren Live was also one of them. At the Starry Night Award ceremony held by Renren Live, Chen Yizhou announced that the PC traffic of Renren will be introduced into Renren Live platform to create more value for anchors. Renren Live will revolutionize the era of single face scanning of online celebrity anchors. anchors can sell luxury cars and mansions through the platform to create more commercial value and development opportunities for anchors. In 2017, Chen Yizhou will personally offer 3 million yuan worth of Renren shares to reward the three most contributing anchors on the platform.

in addition to vigorously rewarding anchors, Renren Live is also trying to commercialize it. A few days ago, Renren Live held a "luxury car goddess party" in Suzhou to test the marketing mode of "live broadcast + second-hand cars". It is understood that Renren live broadcast will continue to be combined with "car" in the future, and specific products are still being prepared. Chen Yizhou has also said that he is more optimistic about selling things on live broadcasts.

according to Renren Group's financial results for the third quarter of 2016, revenue from advertising and Internet value-added services was $9.6 million, an increase of 31% over the same period last year. The main source of growth is the live broadcast business. This momentum of growth has given everyone greater confidence in the transformation.

as a social platform transformation, LVB does not need traffic conversion, but how much traffic can everyone's social traffic continue to provide for LVB? According to ASO100's data ranking list, Renren App has been ranked around 100th in the Apple App Store for social (free) purposes in recent months.

although the tuyere of webcast creates new possibilities, it also has many problems. A large number of companies are flocking to burn money and smash the market, and the hiring of well-known anchors, high promotion costs and the operation of the platform have become a lot of pressure. According to a number of analysts' predictions, the competition in the live broadcast market will be more fierce this year to produce the first echelon. However, there is no sign of everyone in the list of several analysis institutions.

turns into a dilemma

as the first stock of the Chinese social concept, Renren, with its four businesses, Renren, Nuomi.com, Renren and Jingwei, was listed on the New York Stock Exchange IPO for $14 in May 2011. With a market capitalization of nearly $8 billion on the day of listing, it once became the second largest listed company in the United States after Baidu.

however, only half a year later, Renren's market value shrunk sharply. On November 4, 2011, Renren's market capitalization fell to $2.073 billion, losing $5 billion. Today, Renren's market capitalization has fallen to $587 million and its share price is only $8.32.

in the United States, the market position of Facebook has not been shaken by the emergence of Twitter, Instagram, etc., but in China, everyone has been kicked off the historical stage by Weibo and Wechat. The reporter opened Renren, which had not been logged in for a long time, and saw the content posted by many old classmates last year, the year before last, or even earlier, and several students said goodbye: "everyone has changed beyond recognition, this should be the last one."... " After 20 years of dreaming, I can't believe that such great changes have taken place in the former school. I don't know how long it hasn't been for anyone. There are many weeds here now. I feel like I'm looking at my previous life. For the time being, I'm glad Renren hasn't turned yellow until 2016.

Renren has been difficult to return to its former glory, and everyone has a lot of twists and turns on the road of transformation. The once-promising business has also changed hands: in 2014, Renren sold the 56 network, which it bought for $80 million, to Sohu and Nuomi.com to Baidu at a low price of $25 million.

in addition to the transformation of live streaming, Renren has frantically entered the Internet finance industry in recent years, but when Renren launched the main projects Renren phased and financing, Renren has been very difficult to provide much data and traffic. Everyone, who is untenable in the campus scene, has opened the mode of investing in Internet financial companies. "Investment is a good working method for enterprise transformation." Chen Yizhou adheres to this idea and covers Renren's finance to many areas of Internet finance, such as consumer credit, real estate finance, Internet finance, stock investment and credit for small and medium-sized enterprises. Start a little late, in the face of regulatory risks and giant competition, it is difficult to say whether everyone can get a place.

Edit: nancy