China company Hollywood implant ads Bond wants to drive a China car

When Hollywood movie star Scarlett Johansson strolled the screen in "Iron Man 2", people could see that she was wearing a Samar coat. The clothing manufacturer, Senma Clothing, is the official sponsor of this box office blockbuster. No wonder the Washington Post of the United States exclaimed yesterday that China companies are integrating with Hollywood through placement ads and becoming sponsors.

In fact,"Iron Man 2" is not the first time a China company has placed advertisements in Hollywood. In last year's Transformers 2, a huge roadside billboard displayed the logo of another China clothing company, Metersbonwe. The report quoted an industry insider's analysis as saying that more and more China companies are hoping to embed their products into Hollywood films. It was a China entertainment company that helped Semir Apparel implant "Iron Man 2", and the company's ultimate goal was to squeeze a China car into a "007" movie.

The article pointed out that the American movie market has been stagnant for many years in terms of the number of people watching. The high box office earned by Hollywood now is mainly due to the increase in movie ticket prices, and this is obviously not a long-term solution. Hollywood must explore new markets to maintain growth, with China and India clearly Hollywood's largest markets. Larry Gilbrandt, an entertainment industry analyst in Los Angeles, believes that the recession in the United States has made it difficult for Hollywood producers to raise money to film, and China is providing relatively low filming costs and experienced industry talent.