Gree launches celebrity endorsements and joins hands with Jackie Chan to promote China's creations

Recently, air-conditioning boss Gree made a big move and hired international superstar Jackie Chan as the spokesperson of Gree's brand image. This is also the first time in recent years that Gree has used celebrity endorsements. At present, a series of commercials have been broadcast one after another on national mainstream TV media such as CCTV.

It is reported that Gree's launch of celebrity endorsements this time is mainly needed for international strategic deployment.

According to relevant sources from Gree, over the years, Gree has worked hard on its internal skills, adhered to independent innovation and precision quality, and exported its own brands to more than 100 countries. It has established a certain reputation internationally. Working with Jackie Chan is to build a smoother communication bridge between Gree brand and consumers through its healthy and positive image and international influence, so that global consumers can have a deeper understanding of Gree brand value and innovation capabilities, and understand China's creations. nbsp; Reporters compared and found that the core connotations of the two are extremely consistent. With the recent start of filming of "Soldier", Jackie Chan has acted in a full 100 films. From an unknown supporting role to today's international superstar, Jackie Chan has become a typical representative of China's going global, and he is the pride of China. Looking at the Gree brand, it has gone from a small factory with a production capacity of less than 20,000 units at that time to the world's largest air-conditioning manufacturer today. It insists on independent innovation and represents China's creation internationally with high-quality quality. The spirit of hard work and pragmatic and credible image of the two are their own, which must be the main reason for the cooperation between the two.

When filming the commercial, Jackie Chan also praised the good quality of Gree air conditioners, and actively suggested attractive advertising words with the staff, calling on China to use good domestic products. rdquo; According to Gree, the next step will be to join hands with Jackie Chan to carry out a series of promotion activities to give full play to the influence of the two and achieve synergy among the brands. nbsp; Industry observers told reporters that the lively Toyota recall will undoubtedly drag Made in Japan, which is experiencing a bubble economy, into a deeper crisis. For Made in China, it is a hard-to-find opportunity. Gree's internationalization is timely, based on its technical strength and excellent quality, and leveraging Jackie Chan's international popularity to enhance the image and reputation of Made in China, which has a huge role in promoting China's creations on the international stage.