State Administration of Radio, Film and Television: Special activities to govern the order of the film market will be officially launched on January 20

The focus of this special governance is to focus on solving problems such as inaccurate box office statistics, pirated recording and broadcasting of films that infringe on film copyright, and poor quality of film screenings in some places. It is divided into three stages: self-inspection and rectification, provincial inspections, and national random inspections, and it is planned to establish a long-term mechanism for market supervision.

Original title: The movie market urgently needs to be regulated

Nowadays, watching movies has become an indispensable part of people's leisure and entertainment methods. But have you noticed that sometimes you clearly go to see Film A, but you get a movie ticket that says Film B; Go to the counter to buy a movie ticket, and you get a handwritten ticket made by the theater. People encounter problems such as insufficient brightness of movie screens and poor quality of films, but they don't know who to complain to... These chaos in the film market directly causes damage to the interests of producers and affects the healthy development of the film market.

On January 12, at the "2016 National Film Market Management Work Conference" held in Beijing, relevant leaders of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television revealed that the "Special Governance Activity for Film Market Order" will be officially launched on January 20.

Standardizing box office statistics is urgent.

The film industry chain is roughly divided into three major links: production, distribution and screening. No matter which link is not strictly supervised and management measures are not in place, problems will occur. In recent years, the problem of cheating and concealing box office has become particularly prominent. "Films have a complete industrial chain, and the success of the cinema market determines the foundation and foundation of the film industry." Zhang Hongsen, director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television, said that the income of China film producers mainly depends on the box office of theaters. Leaks and coverings cause damage to the box office, and producers will be unable to invest in the production of new films; without new film content, theaters will also face cooking without rice.

In 2015, China Film Distribution and Screening Association successively exposed 12 batches of lists of 72 cinemas with serious violations, and notified 22 of them of the decisions to deal with violations. According to Han Xiaoli, president of China Film Distribution and Screening Association, during this special management, the "Film Box Office Supervision" Weixin Official Accounts will be opened, a "Film Ticket Verification APP" will be developed to identify the authenticity of movie tickets, and a "ticket posting reward" can be obtained by uploading fake ticket information to the reporting center, so as to strengthen social supervision and encourage audiences to report.

It is urgent to crack down on piracy

. However, in this Lunar New Year holiday, films such as "Old Pao","Detective Chinatown" and "Villain Angel" have just been released in theaters, and a large number of piracy has appeared online. Some netizens even joked: "No matter what movie it is, you can find pirated copies online after it is released." The reason is that there are versions uploaded by viewers in theaters themselves, versions that colluded inside and outside theaters to organize the theft and playback, and even versions that were maliciously distributed by the film company released at the same time. The losses caused by piracy and playback are too large to be counted.

"Although these problems in the film market are inevitable problems in the early stages of the industry and in the process of market economy, the seriousness of the problems has become increasingly prominent and are hurting the body of China films. If effective measures are not taken to resolutely stop it, the booming China film industry may be disrupted, and healthy and sustainable development may become empty talk." Zhang Hongsen said.

Many "chaos" needs to be rectified

. In the past year of 2015, film work has made significant progress, showing a good trend of prosperity in creation, new people emerging in large numbers, optimization of production capacity, and scientific growth. Throughout the year, he created and produced 686 story films and 51 animated films. The total box office of movies nationwide reached 44.069 billion yuan, an increase of 48.7% over 2014. The achievements and progress of China's films in 2015 once again confirmed the remarkable experience and outstanding characteristics of China's film industry reform over the past 13 years.

However, the existence of "chaos" in the film market makes it difficult to present the complete appearance of the film industry, question the authenticity of industrial development, and tilt the distribution of benefits in the film industry. Taking "chaos" as submission and "chaos" as the standard has led to chaos in the market order and directly affected the coordinated, healthy and sustainable development of the film industry. Faced with "chaos", Zhang Hongsen said,"We must clear our heads, dare to discover problems, face them up to them, and solve problems. We must not cultivate a legacy and ignore them."

According to reports, the focus of this special governance is to focus on solving problems such as inaccurate box office statistics, film piracy and piracy that infringe on film copyright, and low quality film screenings in some places. It is divided into three stages: self-inspection and rectification, provincial inspections, and national random inspections, and it is planned to establish a long-term mechanism for market supervision.

Editor: kong