Variety shows often have "foreign genes" that cause dissatisfaction in the industry: "craftsman spirit" is necessary.

全文约0字，阅读需要0分钟

In view of the current problems that some institutions rely too much on overseas program models and a small proportion of original programs, the State Administration of Press, publication, Radio, Film and Television has issued a notice on vigorously promoting the independent innovation of radio and television programs (hereinafter referred to as the "notice"), requiring satellite TV stations to regard program originality as the core of their independent innovation work. Research and development of original programs with Chinese cultural genes and Chinese characteristics, and limit the introduction of each star program every year.

Chang Jiang believes that high-quality original programs are based on a highly developed industry division of labor, professionalism and a mechanism for cultivating artists. Without these foundations, we are only blindly pursuing the novelty of form. On this point, foreign variety shows can be used for reference. For example, Korean variety shows are well-produced and can fully mobilize the role of "idols", which enriches the content of variety shows and ensures their attractiveness to young audiences.

original title: to increase the originality of variety shows, you need to add "Chinese genes"

at present, a considerable number of variety shows in China rely on overseas models, with low originality and homogenization tendency.

status quo: there are many "foreign genes" in variety shows

"I am a singer", "where is Dad going", The Voice of China "run, brother", "Flowers and teenagers", "extreme Challenge". If you like watching variety shows, you must feel that in recent years, major satellite TV stations have launched lead variety shows one after another, and the star Reality Show is particularly popular. Yuan Man, a college student who likes to watch variety shows, said, "when you turn on the TV, you either see the stars taking care of the children, or you see the stars rolling in the quagmire, pretending to be vendors and selling things." Now I can tell the star's child, the star's wife, the star's mother-in-law, the star's mother-in-law. "

however, if you carefully examine the "genealogy" of these programs, you will find that many of the most popular variety shows in China carry "foreign genes," especially "Korean genes." According to the 2015 Tencent Entertainment White Paper, 215 variety shows were broadcast in China last year, and nearly 80 per cent of the top 10 were cited from foreign and local "comprehensive second generation". South Korea's variety model has almost been introduced by China, while China's own original variety development is not satisfactory.

Deng Wenqing, an associate researcher at the Liberal Arts Research Office of Communication University Of China, said to the author, "the homogenization of the same type of variety shows is very serious. the mode of the first quarter of some programs is very novel and attracted everyone's attention, but the ratings dropped in the second quarter." Sina Weibo netizen glass burst also said: "Variety shows are all introduced, and people have changed from initial love to boredom." Why not develop China's own good variety shows? "

change: doing variety shows also requires "craftsman spirit"

since viewers have said that they are "tired of" programs introduced from abroad, why didn't TV stations take the initiative to change? Chang Jiang, a lecturer in the School of Journalism at Renmin University of China and a postdoctoral fellow at the University of Geneva, believes that there are two main reasons: one is the lack of original power, and there is no strong demand for innovation no matter the producer or the broadcast platform. Buying and transforming foreign mature models is a production model with lower risk and stronger maneuverability. Second, because there are too many broadcasting platforms and too much demand for programs, it also leads to the serious phenomenon of mutual imitation and even plagiarism between different platforms.

"notice" will help to reverse this situation.

Chang Jiang believes that high-quality original programs are based on a highly developed industry division of labor, professionalism and artist training mechanism. Without these foundations, we are only blindly pursuing the novelty of form. On this point, foreign variety shows can be used for reference. For example, Korean variety shows are well-produced and can fully mobilize the role of "idols", which enriches the content of variety shows and ensures their attractiveness to young audiences.

Deng Wenqing also emphasized professional literacy-what he called the "craftsman spirit" of the media industry. At the same time, he also saw from the perspective of audience demand that South Korea's research on the audience is more thorough, and there is still a lot of room for increase in the utilization rate of ratings and other data in China.

Features

how can you make your own characteristics when doing original variety shows?

Deng Wenqing believes that the original wisdom should still be excavated from Chinese culture, so that future original variety shows have "Chinese cultural genes", which is the direction of creative innovation in domestic programs. For example, some time ago, the very popular "Chinese idiom conference", "Chinese character hero", "favorite is China", and so on, the presentation of China's most traditional idioms, Chinese characters and cultural knowledge as the core elements of variety shows caught the eyes of many people.

in addition, Deng Wenqing believes that variety shows rich in traditional cultural elements are not limited to reciting poems and reciting words and memorizing idioms. There are many places where modern entertainment factors can be integrated with tradition. "the ancient 'six arts' are not all elite cultures. For example, 'shooting' gave rise to many games, 'poetry' sometimes became a part of entertainment, and'ci 'itself was a way of cultural and recreational activities in the Song Dynasty. Combined with the entertainment spirit of the masses and digging from the traditional culture, we can always find the content that is suitable for the expression of modern television language. " In addition, he believes that Chinese variety shows need to further update the concept and technology, modern television is a comprehensive expression, lighting, sound effects, dance beauty are all important contents of TV programs.

although there is a great demand for original programs in China, both Deng Wenqing and Chang Jiang stressed that they should not act in undue haste and should create a more relaxed space for the free growth of programs with a tolerant state of mind. From the perspective of the general environment for the development of television, Chang Jiang said: "in terms of management, it is necessary to clarify the terms of reference of regulatory organizations and the standards for the form and content of programs, and improve the articles of association; in the environment of the rule of law, it is necessary to speed up the implementation of the intellectual property law and the vigorous protection of intellectual property rights to protect the original."

Edit: nancy