Completed the renewal of trademark rights, cooperated with Tencent to mobile games Shanda Games ended the "water reversal" and was on track

entering 2017, the hardships experienced by Shanda, the dominant player of the old game, seem to have dissipated overnight.

original title: Shanda game staged "return to the horse"

shareholder struggle, trademark expiration, performance pressure …... In 2017, the hardships experienced by Shanda, the dominant player of the old game, seem to disappear overnight. Recent news confirmed that after resolving the shareholder dispute, Shanda Game has also completed the trademark renewal contract with the former shareholder Shanda Group, plus the mobile game "Dragon Valley Mobile Games" promoted in cooperation with Tencent. Shanda game this set of "return horse gun" began to play like a thing.

this weekend, Shanda released the news that Shanda reached an agreement with Shanda Group on the renewal license of the "Shanda Games" and "Shanda Games" trademarks to continue to use the "Shanda Games" and "Shanda Games" trademarks. The term of use of the trademark is two years.

Shanda game trademark should have expired at the end of last year, although as a former shareholder, Shanda Group did not have a strong willingness to renew its contract at that time. It has been rumored that Chen Tianqiao, CEO of Shanda Group, refused to renew it because he was very dissatisfied with the turn of infighting among Shanda game shareholders, thus missing the best opportunity for development.

but in January this year, with the withdrawal of the Bank of China Cashmere Industry, the three-year equity struggle for Shanda ended with the victory of Century Huatong. According to the Century Huatong announcement, four companies under the Bank of China Group, the controlling shareholder of the Bank of China Cashmere Industry, have transferred 47.92% of the shares in Shanda Game to their former "old friends". After the completion of the transaction, the controlling shareholders and major shareholders of Century Huatong will indirectly hold 90.92% of Shanda Game.

Shanda Game was privatized in 2014, but the pace of returning to China was not smooth, during which there were many disputes. As a result of competing interests, privatized consortia alone have changed six times.

the essence of the equity dispute is to return to the struggle of backdoor targets of A-shares. After the equity has moved several times, the grand game has gradually evolved into a struggle between Silver Cashmere Industry and Century Huatong, two A-share listed companies, and the two sides do not give way to each other. Even go to court.

frequent infighting has not only led to repeated changes of core executives such as CEO, CFO and CAO (Chief Executive Officer) of Shanda, but also seriously affected Shanda's performance in the past few years. According to public data, Shanda's 2014 revenue was 3.72 billion yuan, down 14% from the same period last year, and its net profit was 1.04 billion yuan, down 36% from the same period last year; 2015 revenue was 3.28 billion yuan, down 12% from the same period last year; and net profit was 760 million yuan, down 26% from the same period last year.

but according to the 2016 results of Shanda Games disclosed by Century Huatong, the unaudited revenue is 3.86 billion yuan, the net profit is 1.62 billion yuan, the net revenue growth rate is 17.6%, and the net profit is 113%. This means that the performance dimension of Shanda game has also begun to recover.

compared with other A-share listed game companies, Century Cruise, which is backdoor by Giant Network, had revenue of 2.324 billion yuan in 2016, net profit of 1.069 billion yuan, and current market capitalization as high as 130 billion yuan. Although the performance is not as good as Shanda Games, the market value of Century Cruise is much higher than that of Century Huatong, which has a market capitalization of only more than 30 billion yuan.

it is worth noting that Shanda games with settled trademarks and equity rights have also shown long-lost strength at the business level. The "Dragon Valley Mobile Games" jointly launched by the company and Tencent has set a number of records one after another, firmly occupying the second place on the iOS bestseller list.

the "Hot Blood Legend Mobile version", also developed by Shanda and issued by Tencent Games, has been in the top six of the best-seller list after nearly 20 months of public test, rendezvous with the former. Coupled with the "legendary World Mobile Games", which has been on the best-seller list TOP 15 before the public test, Shanda shows the trend of three mobile games going hand in hand in 2017.

actually take the iOS bestseller list as an example. Tencent and NetEase's mobile game products have long held the top 10 positions, while recently Shanda Games have begun to break into the top 10, joining hands with Tencent and NetEase to monopolize the list.

this scene seems to have been similar. before Shanda fell into the storm of privatization, China's online game market was a situation in which Tencent, NetEase, and Shanda competed for supremacy. The three companies that formed the first echelon relatively opened the gap with the second echelon, such as giants and perfection.

and from the current revenue and profit level, Shanda has basically returned to the top three positions in the industry, outperforming "old friends" such as Century Cruise (Giant Network), Perfect World and Changyou, who are still listed in the United States.

analysts pointed out that Shanda has a strong background, although it has undergone changes, but after stable, combined with superior IP resources, coupled with the open cooperation model with Tencent, the company's strength in the Chinese game market is still not to be underestimated.

Edit: nancy