Decoding Internet celebrity Wang Sicong's investment map and investment game is just the tip of the iceberg

Chairman of Perth Capital, Director of Wanda Group, Supervisor of Hero Mutual, Chairman of Panda TV, Chairman of Banana Project. From this point of view, Wang Sicong is not a low-key businessman. After many capital movements and the gradual formation of investment ideas, Wang Sicong, chairman of Wanda Group, recently revealed that Wang Sicong did not intend to take over Wanda Group, which is not so surprising.

original title: decode the investment map of Internet celebrity Wang Sicong

"A low-key Internet celebrity Xiao Wang". This is Wang Sicong's profile on Weibo. We can talk about Wang Sicong's multiple identities, but it is difficult to describe them in a low profile. Chairman of Prussia Capital, director of Wanda Group, Supervisor of Hero Mutual Entertainment, Chairman of Panda TV, Chairman of Banana Project. From this point of view, Wang Sicong is not a low-key businessman. After many capital movements and the gradual formation of investment ideas, Wang Sicong, chairman of Wanda Group, recently revealed that Wang Sicong did not intend to take over Wanda Group, which is not so surprising.

< strong > enter e-sports to expand the industrial chain in a high profile < / strong >

mention Wang Sicong, some people will think of the "rich second generation", and some netizens call him "Secretary of the discipline Inspection Commission of the Entertainment Circle" because of the war of words between Wang Sicong and many stars. However, there is another circle that Wang Sicong's popularity should not be underestimated: e-sports, on the one hand, because Wang Sicong loves games, and on the other hand, as a businessman, Wang Sicong has made frequent moves in the fields of games and e-sports, making it one of the important areas of Wang Sicong's many investment layouts.

in August 2011, Wang Sicong officially announced through Weibo to enter the field of e-sports, integrating the domestic e-sports industry, and then acquired the soon-to-be-disbanded CCM team to form the iG e-sports Club. According to public data, iG e-sports Club is a platform with a number of top domestic e-sports players at the core of e-sports and surrounding business, and one of its goals is to build the world's top e-sports club. It is worth noting that at that time, the development of domestic e-sports industry was relatively chaotic, some e-sports clubs or organizations were disbanded due to lack of funds, and it was difficult for professional e-sports players to survive. Therefore, when Wang Sicong announced to enter e-sports industry, some people questioned the future development of e-sports industry, and there appeared the voice of "tuhao behavior". However, at the present stage, e-sports 's industry is so hot that it has become the object of many capital pursuits.

Wang Sicong said in an interview with the media that he first entered e-sports 's field because of his hobby, and then began to lay out gradually. Through observation, it can be found that after several years of layout, Wang Sicong has gradually built an industrial chain in this field through different investment methods.

first of all, we have to mention the private equity firm Perth Capital, which was founded in 2009 and chaired by Wang Sicong. From the nearly 40 investment cases announced on the company's website, it can be found that many are related to games and e-sports, covering the upstream and downstream of the industry. Such as the game company Yunyou Holdings and Lotong Games, Mobile e-sports game research and development and publisher Hero Entertainment each other, Blue Games culture that has held Dota 2 public events, content distribution platform ImbaTV with game-related videos as the core, e-sports service platform VPGAME, Titanium technology to provide players with professional hardware products, Internet bar chain Internet fish information, etc.

in addition, Wang Sicong personally set up other related companies to enrich the industrial chain. In June 2015, Shanghai Banana Plan Cultural Development Co., Ltd. (hereinafter referred to as "Banana Project") was officially established, and then a number of branches were set up one after another, so that e-sports and game business can span entertainment, film and television, sports, music and other industries. Trying to break through Pan-Entertainment. In September of the same year, TV, a live broadcast platform for CEO, was also announced by Wang Sicong. In the view of analysts, based on the entertainment needs of young people, there is a large market space for e-sports industry in the future, which can be seen from the increase in the valuation of Hero Entertainment from 9 billion yuan to 15 billion yuan in one year. At present, this field has not yet formed an absolute monopoly and there are many opportunities for Nuggets to attract capital to enter. Wang Sicong's advantage is to lay out multiple links and chains, which can form business coordination, and has expanded to explore more potential value in the direction of pan-entertainment.

< strong > Investment Game is just the tip of the iceberg < / strong >

based on interests and related investment actions, Wang Sicong's layout in the game field is getting deeper and deeper. But Wang Sicong's investment is not limited to the field of games. Through Puth Capital, Wang Sicong is also involved in film and television, catering, tourism, landscaping and even the funeral industry.

at present, the scale of Puth capital investment has exceeded 3 billion yuan, and the investment projects cover many enterprises at home and abroad, not only those companies that are familiar with people's daily life, such as Hannah Mountain, Dianping, Letv Sports, Qihoo 360 and so on. At the same time, we have also invested in Haigood, an aluminum nitride ceramic substrate production company that is little known to ordinary people, Wuxi pilot, an intelligent equipment supplier, Fushou Garden, a funeral company, Ruier Dental, a dental service provider, Hyperloop, a Los Angeles super high-speed rail company, and Dexter, a Korean film special effects company, involving a wide range of fields, and the companies invested by Puth Capital also include a number of listed companies.

data show that Wang Sicong is now worth 6 billion yuan, which is closely related to his investment layout in recent years. At the same time, it can also be found that the income of the investment projects involved in Wang Sicong is also unstable.

take the Dietetic concept Holdings Company (hereinafter referred to as "Dietetic concept"), which was listed on Hong Kong growth Enterprise Market on August 5 this year as an example. Because Perth Capital holds 10.11% of the shares, Dietetic concept has attracted much attention at the time of listing. On the first day of listing, the food concept closed up 851 per cent, enabling Wang Sicong to make a paper profit of HK $310 million a day. But since then, the share price of Diet concept has plummeted, falling 76.4% on August 8, 26.73% on August 9 and 8.11% on August 10.

according to an announcement issued by Dietetic concept in early November, the company expects to record an after-tax loss for the six months to September 30 this year, mainly due to the start-up operating costs of new restaurants opened during that period; non-recurrent listing expenses recognized by the group; and share option expenses recognized during that period as a result of the grant of options under the pre-IPO share option scheme Due to the economic slowdown in Hong Kong, the revenue of existing restaurants has decreased, and an one-time bonus of HK $6 million and an increase in remuneration have been paid to a director of the company after listing. In addition, the losses during the period were also affected by the additional costs incurred as a result of the closure of two restaurants and the change of brands of two restaurants.

in the view of Xu Shan, an investment analyst, no investment can get rid of the risk, and at the same time, the development of the company will be affected by government supervision, market environment, and economic trend, even if it is a high-quality target company. the risks encountered cannot be ignored. And as far as investment is concerned, the possibility of getting a larger return on each investment is very low, and the loss or income instability of some investment projects is normal. If we want to evaluate the investment layout, it also depends on whether the return under the overall investment action is in a benign range.

< strong > layout upgrading requires team effort < / strong >

after years of investment layout, Wang Sicong has now formed his own investment standard. "as a businessman, he will invest in projects that can get financial returns in the short and medium term. There may be some that I don't quite approve of myself, but I will also vote for those recognized in the market. As an artist, I will invest in some interesting or long-term projects that will help mankind and change society, such as cutting-edge science and technology, biology, medicine and so on. I will not pursue hot spots, because many hot spots are first created or discovered by me, such as live broadcast.

but at the same time, we can find that it is difficult for Wang Sicong alone to undertake many investment projects that cover many fields. Chen Shaofeng, deputy dean of the Institute of Cultural Industry of Peking University, said that at this stage, capital investment is becoming more and more diversified, on the one hand, based on the relevance of its business, trying to achieve business coordination through diversified investment; on the other hand, it is based on the grasp of the value of capital operation, and this requires a certain degree of investment experience, and every time you enter a new investment field, it also means that you need to update your relevant market experience.

Industry insiders believe that the team is actually one of the important factors that help the company consider more detailed decisions, and Wang Sicong's many investments are also accompanied by the team. Not only Panda TV, Banana Project and its related companies have industry insiders, but also Prussia Capital has an investment team. He Zhijian, chief operating officer of Prix Capital, has worked in many international investment institutions and international professional institutions, such as Xiangfeng Investment Management Group of Singapore, Pukai Investment Fund, Huifa China Fund Management Company, etc., before joining Prussia Capital. Zhang Han, Managing Director of Prix Capital, has more than seven years of working experience in industrial investment and venture capital, focusing on clean technology, high-end manufacturing and consumer services. He has led and participated in investing in enterprises such as Gulf Environmental Engineering Co., Ltd. And Huaxia Longhui Automotive Electronics (Beijing) Co., Ltd., with a cumulative investment of more than 1.5 billion yuan.

Edit: yvette