China deeply cultivates the main theme of offering tribute to the 19th National Congress of the Communist Party of China,"Air and Sky Hunting","Shibadong Village" and "Operation Red Sea", have many excellent works

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In terms of distribution, Huaxia Films focuses on accurate screening, organizes cinemas, film management and key cinemas to watch films in advance for key areas, and launches appropriate and appropriate measures to reduce the proportion, cooperate with art theater publicity and other measures to promote the film "Shibadong Village" will be screened for a long-term period. The Huaxia Film Distribution Department has jointly cooperated with the distribution company to accurately adjust the film distribution strategy according to changes in the film market in a timely manner, and cooperated with relevant ticketing agencies to provide comprehensive services in theaters, film management companies and cinemas across the country.

红海行动

空天猎

空天猎路演

十八洞村

Huaxia Film Distribution Co., Ltd. (hereinafter referred to as: Huaxia Film) has adhered to the boutique strategy for many years, continuously paying attention to and increasing the investment, production, publicity and distribution of excellent domestic films. From 2014 to 2016, Huaxia Film cooperated with major production units and participated in the production of 46 films. In celebrating the 95 anniversary of the founding of the Party of Communist Party of China and the 80th anniversary of the victory of the long March of the Red Army, a number of "three values" and "full energy" films such as "Big Fire", "Old Auntie" and "Gutian Conference" were released. In addition, masterpieces with main themes such as "Chrysanthemum in Heaven", "War of the hundred Regiments", "Ballet in the flames of War" and "Operation Mekong" have been recognized by both the society and the market. In 2017, in order to welcome the convening of Communist Party of China's 19th National Congress, Huaxia films gathered in the golden autumn with key films "Hunting in the Sky", "Eighteen holes in the Village" and "Action of the Red Sea" to present gifts to the people, the Party and the motherland with profound thinking, exquisite art and excellent production.

Huaxia movies focus on the production and dissemination of new media materials in the marketing promotion of "empty Sky Hunt". In view of the film's blockbuster temperament, the material highlights the attributes of commercial films, focusing on the brand-new aircraft of the Chinese Air Force and air combat scenes, highlighting the elegant demeanor of Chinese soldiers. At the same time, for the sinking propaganda of 25 third-and fourth-tier cities, in addition to conventional media channels, new media, new platforms and new methods of play have been re-launched, with a wide range of software, hardware and customized content. The major portals, video websites and news app promote each other to form a multi-level marketing matrix.

Huaxia movies take two-line parallel and continuous infiltration as the main strategy in the marketing of "Shibadong Village". Media publicity combines trailers, short videos, posters, long pictures and other materials, with authoritative voice of official media, in-depth marketing of local media, creative new media, visual outdoor advertising and accurate maintenance of word-of-mouth after screening. centralized and continuous to create momentum, comprehensive coverage of the audience, exposure of film information. In terms of film promotion activities, the Beijing premiere will be held in the auditorium of the CPPCC National Committee on October 9, and special film press conferences will also be held in Changsha and Chengdu. Public welfare tours were conducted for General Secretary Xi Jinping's poor cities and counties such as Hebei, Shanxi, Gansu, Guizhou, Yunnan, Jiangxi and Hunan, with "accurate publicity" to highlight the core of the film "accurate Poverty Alleviation".

in terms of distribution, Huaxia films focus on accurate projection, organize cinema lines, cinema management and key cinemas to see films in advance, and introduce a number of measures, such as an appropriate amount of split-account reduction ratio, and cooperate with the promotion of art cinema lines, to promote the long-term screening of the film "Eighteen Cave Village".

China's first modern naval film, Operation Red Sea, is adapted from the real event of the evacuation of overseas Chinese from Yemen in 2015 & quot; & quot;, which fully demonstrates the image of China as a responsible international power. Huaxia Film, as the joint producer and joint distributor of this film, fully cooperates with Boehner Pictures to do a good job in the promotion and distribution of the film.

in the face of the vigorous development of China's film market, Huaxia Film will be market-oriented, seize the development opportunity, make more excellent film works, write and record the progress of the times, highlight the beauty of faith and sublimity, carry forward the Chinese spirit, unite Chinese strength, and make greater contributions to the development of Chinese film industry.

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