Sony Pictures three IP magnificently stationed in ChinaJoy a number of genuine derivatives unveiled and sold very well

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as the largest game, second dimension, and digital entertainment exhibition in China and even around the world, ChinaJoy has become a place of pilgrimage for players and animation...

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16th ChinaJoy was held at Shanghai New International Expo Center from August 3 to 6. Although this year's ChinaJoy opening day was hit by Typhoon Skylark, it still attracted a large number of ACG enthusiasts to come to enjoy this grand summer carnival.

as the largest game, second dimension, and digital entertainment exhibition in China and even around the world, ChinaJoy has become a place of pilgrimage for players and animation fans all over the country, and this year is even more grand and unprecedented. Many players come to the scene early in order to experience the national game for the first time. Among them, many boutique games such as "Spider-Man" and "the return of the Great Saints" launched by Sony also provided super cool trial devices for domestic players for the first time, attracting many senior gamers to come to experience, and there was a long queue at the scene, which was very popular.

in addition to the fresh and exciting gaming experience, the derivatives booths of Sony Pictures Consumer products Division's three classic IP "Peter Rabbit", "Man in Black" and "Elf Hotel" have also released many benefits, attracting tens of thousands of fans to participate in the experience by creating a variety of immersive interactive experiences and face-to-face communication with movie fans.

among them, all kinds of derivatives in the theme exhibition area of "Bede Rabbit" are super cute, and many ShowGirl take photos of fluffy cute rabbit dolls one after another, which is quite pleasing to the eye. The "Man in Black" theme booth highly restores the scene in the film, full of a sense of the future, the cool debut of two "men in black" armed with light pistols, and surprises starring Tommy Lee Jones and will Smith models. The theme exhibition of "Elf Hotel" also made its debut with "luxury Cruise", which appeared in the third installment. The Dracula family collectively went out to play funny and cute, and Memphis bats dressed up delicately and cutefully. Popular characters such as Frankenstein, mummies and slugs also appeared together, making eye-catching shapes once again with countless fans. In addition, the scene also set up immersive interactive experience areas such as "Water Volleyball" to create a cool summer feast. 3D pool floor stickers bring unprecedented spatial effects and sensory impact, and become a mecca for photo clocking in at the scene. there are also some parents who bring their children to visit the experience.

it is worth mentioning that a number of genuine derivatives of "Bede Rabbit" and "Elf Hotel" sold at the Sony Pictures derivatives booth have also become a major attraction of this year's ChinaJoy, with many fans queuing up at the scene to buy the derivatives they like, and sales are hot on the spot.

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