Zhou Shengsheng and his 600 year old cultural ip show a bright jewelry journey

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With "building", "Palace" and "guarding" as the three creative themes, Zhou Shengsheng and the palace culture of the Forbidden City jointly performed the elegant beauty, cultural connotation and protective force of the Forbidden City.

The long history of the six hundred years of the Forbidden City has brought the beauty of a great country into the world. The Forbidden City has created a magnificent architectural miracle, and also achieved unparalleled cultural symbols, which have been inherited from generation to generation. The palace culture of the Forbidden City takes inheriting culture and reproducing classics as its own responsibility, and continues to carry out diversified cross-border cooperation to make the charm of traditional culture glow new. On the occasion of the 600th anniversary of the completion of the Forbidden City, Zhou Shengsheng, a famous jewelry brand, joined hands with the palace culture of the Forbidden City, drew creative inspiration from the history and culture of the Forbidden City, integrated jewelry works with traditional culture and innovative design, interpreted classic elements with modern aesthetics, opened a new colorful chapter of the palace culture cooperation of the Forbidden City, and presented a "endless" bright jewelry journey

The "new palace classics" interpreted in this cooperation span the long river of history and are full of vitality. With "building", "Palace" and "guarding" as the three creative themes, Zhou Shengsheng and the palace culture of the Forbidden City jointly performed the elegant beauty, cultural connotation and protective force of the Forbidden City. The combination of ancient and modern, the collision of inheritance and innovation, makes the palace culture no longer distant, but into exquisite jewelry into everyone's daily life

Zhou Shengsheng × Palace culture of the Forbidden City

Follow Zhou Shengsheng to set out, travel around the Forbidden City, launch the long scroll of "the beauty of a great country, the prosperity of the Forbidden City", indulge in the magnificent palace building "building", taste the magnificent "Palace" classic, and also have the energy of "guarding" the lively Royal cat

"Building" elegant life

As the epitome of the development of palace architecture, the Forbidden City represents the highest level of architectural technology and art at that time. It is also the largest and best preserved ancient palace wooden structure building complex in the world. The magnificent outline of the hall, exquisite architectural window patterns, and hierarchical ridge decoration all bring jewelry dialogue inspiration to Zhou Shengsheng. G* series works are famous for their simple design lines. This time, they are used in the jewelry design with the theme of "building", transforming the towering architectural outline into a simple and refined design language, so that the palace architectural aesthetics adds an elegant feeling to the taste of life

Inspired by the architecture of Taihe hall, the "first Hall of China", Zhou Shengsheng's skilled craftsman used the full gold reverse molding process to inlay the lapis lazuli, a symbol of majesty and loftiness in ancient jewelry, on the full gold axis of the outline of Taihe hall, and in the golden glaze and golden roof, showing the royal ancient elegance. Window patterns bring elegant artistic visual appreciation. Palace culture of the Forbidden City X Zhou Shengsheng g* series outlines the shape of "Sihe Ruyi" with smooth lines or matches the shape of "Sihe Ruyi" with a semi three-dimensional shape, which means "wealth, expensive, longevity and happiness". Necklaces and Earrings inlaid with Fritillaria integrate elegant and delicate feelings into the products, and interpret the palace classics with modern daily shapes. The theme of "building" also launched a series of works of Charme ridge beast, which reproduces the twelve ridge auspicious beasts on the roof of Taihe hall in modern language. As a symbol of the supremacy of imperial power, the main ridge and vertical ridge of Taihe hall are equipped with the highest level roof beasts in style and quantity, implying that the world is unique. These five ridges and six beasts have the meaning of "protecting the spine and eliminating disasters". Zhou Shengsheng Charme series roof animal foot gold beaded jewelry made by electroforming hard gold technology is lifelike in shape, integrating the royal majesty of "Zhu" into the beautiful implication of peace and prosperity, adding a calm and reliable companion

Zhou Shengsheng × Palace palace culture g* series

Zhou Shengsheng × Palace palace culture Charme ridge beast series

Inherit the "Palace" classic

Once the Forbidden City, today's Palace Museum is the bearer of many excellent traditional Chinese cultures. With the brand-new interpretation of the palace culture, the classics in the Forbidden City have reappeared new vitality. Inspired by a variety of classic collections, Zhou Shengsheng's cultural blessing series uses exquisite and unique gold making techniques to refine and recreate the cultural elements of the "Palace" and create "Palace" themed jewelry works with a unique sense of ceremony

The golden bookmark launched by this cooperation pays tribute to traditional culture with the elegance of cultural blessing. Inspired by the highest ranking Palace "Taihe hall" in the Forbidden City and the "fragrant Kesi Golden Dragon jacket Dragon Robe" of Emperor Qianlong of the Qing Dynasty, Zhou Shengsheng launched a series of golden bookmarks of cultural blessings for elegant people. With bookmarks as the medium, the classic palace elements such as Taihe hall and Dragon Robe are presented on the gold film with beer pressing technology, which reproduces the gorgeous beauty of the palace in a novel and unique way. Read a book and inherit a culture. Zhou Shengsheng's cultural blessing series of gold bookmarks brings the palace culture into daily life, adds an elegant and noble style to the practical value, and accompanies you through the modern good times of the "golden" house in the book

The palace culture is vast and profound. In addition to gold bookmarks, Zhou Shengsheng will also launch a variety of "Palace" themed jewelry works in succession to enrich the diverse "Palace" cultural elements and bring new palace classics

Zhou Shengsheng × Palace palace culture blessing series

Pass on the "guard" protection force

Wandering in the grand palace buildings and intoxicated with the classic palace culture, the firewood beside the red walls and golden tiles is handed down from generation to generation, and the power of "guarding" is precious. The little patron saint in this palace, the Royal cats, have adhered to it for generations and passed on the belief of defending the purple ban "forever"

This persistence and transmission coincide with Zhou Shengsheng's brand concept of "inheritance and innovation". Zhou Shengsheng, together with the palace culture of the Forbidden City, vividly presented this adherence to "guarding" in the image of cute Royal meow, and launched the Royal meow series co branded full gold beads. The six Royal cats with different images convey various protective forces, adhere to their homes, peace and cultural heritage, and also defend their promises, partners and dreams. The Royal meow made by hard gold electroforming process is lively and lovely, showing the young and friendly side of the palace culture of the Forbidden City. The patented silicone layer design of the brand makes the beads stable and difficult to slide on the matching rope, as unswerving as guarding the belonging of the soul. Gather the cute and protective power of the Purple Forbidden Royal meow room, and mix it in series at will, so that the protective energy of the court culture is within reach

Zhou Shengsheng × Palace palace culture forbidden Royal meow room series

"The beauty of a great country, the golden age of the purple ban". Zhou Shengsheng joined hands with the palace culture of the Forbidden City to carry out a series of all channel cooperation, presenting the collision and sublimation of traditional and modern aesthetics, so that young people who love fashion can experience the beauty of palace culture. Zhou Shengsheng and palace culture of the Forbidden City jointly launched a new product, which will be sold online and offline simultaneously on November 20. Please join Zhou Shengsheng on the bright jewelry journey