Poly sells Chongqing Cinema for 9 million yuan. Large-scale mergers and acquisitions may occur

the current Chinese film market, including China Film, Huayi, Xingmei and so on, are all over the country & ldquo; horse racing enclosure & rdquo; expansion cinema. However, the recent actions of Poly Pictures Investment Co., Ltd. (hereinafter referred to as Poly Pictures) are a little puzzling.

yesterday, the reporter learned from the Shanghai property right Exchange that Poly Pictures recently listed its Chongqing Poly Cinema as a whole, with an overall listing price of 9 million yuan. Poly Pictures and Chongqing Poly Studios did not respond to the deal.

the person in charge of the business said Poly Pictures may have something to do with the integration of its resources.

< strong > list cinemas for transfer < / strong >

the transfer notice shows that Chongqing Poly Cinema is a studio completely controlled by Poly Pictures. According to public information, Chongqing Poly International Cinema is the first super five-star movie studio built by Poly Pictures in China, and its significance is not comparable to that of ordinary studios. According to the person in charge of the entrusted agency, & ldquo; is in a good position and its income is OK. & rdquo;

however, this did not change Poly Pictures' plans to sell Chongqing Poly Studios. In the transfer qualification, the reporter found that the object of the sale should be a legal person of a non-foreign-invested enterprise registered and established in the territory of the people's Republic of China, and has a good financial position and good commercial reputation, the registered capital for industrial and commercial registration shall not be less than 20 million yuan (subject to the business license).

Poly Pictures also pointed out that in order to avoid inter-industry competition, the transferee and its direct or indirect shareholders, actual controllers and any company holding shares have not engaged in film and television production, distribution, cinema or projection business.

not only that, in the relevant conditions of the transfer, Poly Pictures proposes that the transferee should ensure that after the ownership of the underlying asset is changed, the cinema using the asset should join Poly Wanhe cinema line in the month of operation.

with regard to the above practice of Poly Pictures, the person in charge said that in fact, as Poly Pictures, it is not willing to give up such a studio with a fairly good income, but it does not want the studio to be bid by competitors in the same industry. that's why the above conditions appear.

the reporter then called Poly Pictures and Chongqing Poly Cinema on the above transfer. However, the staff of both companies said that they had not received any notice of the transfer and were not aware of it.

< strong > or for integrated resources < / strong >

some industry insiders have pointed out that within 2-3 years, large-scale mergers and acquisitions between cinemas will occur in the Chinese film market.

since it is a high-quality asset, why sell it? In fact, at present, cinemas play an important role in the whole film industry chain in China's film market.

take the ticket price of 100 yuan as an example, of which 8 yuan is for the film fund and taxes, 46 yuan is allocated to the cinema, while the distributor will get 2 yuan, the cinema line will take 1 yuan and 2 yuan, and the remaining 40 yuan will be owned by the content producer.

so cinemas play an important role for a film investment enterprise, and film companies large and small also compete for every inch of land. Is there any difficulty in the development of Poly Film in Chongqing by giving up the cinema?

for the reasons for the transfer, the above responsible person revealed: & ldquo; this may be Poly Pictures as an asset management or restructuring and integration of a consideration, but the details are not very clear. & rdquo;

however, some people in the industry said that Poly Pictures' approach is normal in the industry, which can ease the management pressure and bring a certain amount of cash flow at the same time.