Huayi Brothers invests in St. Witt's cutting-edge Technology to help transform "Movie IP-"

according to Huayi Brothers' 2014 annual report, its brand licensing and live entertainment segment achieved business revenue of 234 million yuan and a gross profit margin of 100%. According to its latest third quarter report of 2015, by the end of the third quarter of 2015, a total of 13 projects have been signed between Huayi Brothers Brand Licensing and Live Entertainment.

Huayi Brothers (Shenzhen Stock Exchange: 300027) brand authorization and live entertainment have a new layout. Huayi Brothers (Tianjin) Interactive Entertainment Co., Ltd. announced the acquisition of part of the equity of Beijing Saint Waite Technology Co., Ltd. This acquisition is an important step in Huayi Brothers' brand authorization and real-scene entertainment layout, which will consolidate Huayi's ability to transform from light and shadow to real scene.

Huayi Brothers has been laying out its brand licensing and live entertainment business since 2011. Real-scene entertainment, that is, the fictional scenes seen on the film screen are presented through real scenes in life, which integrates film culture, theme amusement, commerce, tourism, hotels and other elements. Since its establishment 21 years ago, Huayi has created more than 100 films deeply rooted in the hearts of the people and has a rich library of film and television IP resources. Through live entertainment to complete the transformation from light and shadow to reality, to maximize the circulation and value of IP is an important part of the layout of Huayi IP.