Behind "Railway Flying Tiger","Battle" and "Ferry Man" is the "secret battle" between Tencent and Ali

on December 23rd, during the entertainment consumption period of New Year's Day's double arrival this Christmas, "the Railway Flying Tiger" starring Jackie Chan and a group of fresh meat such as Wang Kai, Wang mainland and Huang Zitao, and "the Ferry Man" starring Liang Chaowei and Takeshi Kaneshiro, who have not seen the big screen for a long time, were released on the same day. Maybe the answer doesn't matter. Because, Tencent and Ali, who are behind the two films, have been fighting in secret for a long time in the layout of big entertainment.

original title: behind Jackie Chan's "War" Liang Chaowei is the "Dark War" between Tencent and Ali

on December 23, during the entertainment consumption stall of New Year's Day this Christmas, "the Railway Flying Tiger" starring Jackie Chan, Wang mainland, Huang Zitao and others, and "the Ferry Man" led by Tony Leung and Takeshi Kaneshiro, who have not seen the big screen for a long time, were released on the same day.

in this year's movie box office "not as expected", it is worth looking forward to which Jackie Chan or Tony Leung will be the "savior" at the box office at the end of the year and who will win!

and in addition to the box office attention of "eating melons", the astonishing consistency of the release dates of the two films not only makes people wonder, do they meet unexpectedly, or do they do it deliberately?

maybe this answer is not important. Because, Tencent and Ali, who are behind the two films, have been fighting in secret for a long time in the layout of big entertainment.

< strong > Film publicity has its own positions: Guevara, Entertainment tickets and Taobaopiao < / strong >

the main investor of "Railway Flying Tiger" is Yaolai Film and Television. According to the "Film guarantee Distribution contract" signed between Yaolai Film and Television and Weiying era, the Weiying era made a box office guarantee of 1 billion yuan for "Railway Flying Tiger".

under such a bad situation at the box office this year, Weiying still dared to guarantee the bottom of "Railway Flying Tiger" as high as 1 billion yuan. On the one hand, he valued Jackie Chan's strong box office appeal. On the other hand, it also comes from the relationship between the era of Weiying and Yaolai Film and Television.

as early as 2015, Wentou Holdings, through its wholly-owned subsidiary Yaolai Cinema, contributed 150 million yuan to subscribe for a 2.19% stake in Weiying era. In addition, Gao Haitao, director, deputy general manager and secretary of the board of directors, who is the controlling shareholder of Yaolai Film and Television, is a director of the Weiying era.

in the era of Weiying, who is also a member of his own family, it is not surprising to guarantee the release of the "Railway Flying Tiger" controlled by Yaolai Film and Television, given that it has powerful online publicity resources.

as we all know, the Weiying era, which was born in the Tencent empire, is naturally an important jigsaw puzzle in Tencent's entertainment layout.

on December 23rd, the online ticketing platform Guevara and entertainment tickets of the Weiying era focused on "Railway Flying Tiger" in the form of starting the client, that is, full-screen pop-up, and the star Wang Kai pulled fans for the film on the pop-up window.

compared with the tough promotion of "Railway Flying Tiger" by Guevara and Entertainment tickets, Ali's "Taobaopiao" can really add feelings to the promotion of the film. Not only started a special offer of 15.8 yuan to watch "Ferry Man", but also played an emotional tune. I don't know how much real money the SLOGEN of "a glass of warm wine in winter" can bring to "Ferry Man".

"Ferry Man", as the first master film in the two years since the establishment of Ali Pictures, has placed too many expectations on Ali Pictures. Although Taobaopiao has been losing money, the promotion of Alibaba Pictures' own film and television industry chain is at hand, and the temporary waste of money is to be able to operate the whole industry chain on films such as "Ferry Man" in the future.

however, reality is always bony. Just look at Douban's rating of the "ferryman".

< strong > Competition for high-quality content < / strong >

maybe the popularity of domestic movies will not surprise such industry leaders. Because, the core of the film itself is still a creative industry. Although companies such as Weiying era, Penguin Pictures, Tencent Pictures and Ali Pictures have the support of powerful Internet giants like Tencent and Ali in terms of capital, big data's analytical technology, payment channels, film and television publicity, IP resources and other resources, these are not sufficient conditions for the output of excellent film and television quality content.

also see their own deficiencies in content output, in order to compete for and produce excellent head film and television content, Tencent and Ali stepped up horse racing enclosure.

in China, there are only a handful of companies that can produce excellent film and television works. Huayi Brothers, Boehner Pictures and Light Media are undoubtedly the most representative producers of high-quality content.

Tencent and Ali are rivals in the competition for these traditional film and television companies. As early as 2014, Tencent and Ali took the opportunity of Huayi Brothers' 3.6 billion yuan increase to successfully inject capital into Huayi Brothers. Interestingly, the amount of investment received by the two is also quite uniform.

according to the announcement of Huayi Brothers in August 2015, the company has completed 3.6 billion yuan of fund-raising, including Ali Venture Capital, Tencent computer and so on.