with the development of the Internet and mobile Internet, new changes have taken place in China's animation industry in production and creation, communication and consumption, marketing and distribution, authorized derivatives and other links. As the competent department of the animation industry, the Ministry of Culture conforms to the current development trend of the industry and the needs of enterprises, research and analysis, strengthen cooperation, and carried out a series of innovative and systematic measures to promote the new development of the animation industry.
with the development of the Internet and mobile Internet, new changes have taken place in China's animation industry in the aspects of production and creation, communication and consumption, marketing and distribution, authorized derivatives and so on. As the competent department of the animation industry, the Ministry of Culture conforms to the current development trend of the industry and the needs of enterprises, research and analysis, strengthen cooperation, and carried out a series of innovative and systematic measures to promote the new development of the animation industry.
< strong > one is to actively guide creative orientation. < / strong > represented by the "Animation support Program for carrying forward Socialist Core values", which began early last year, implemented the spirit of General Secretary's important speech at the symposium on literary and artistic work, and encouraged and supported the animation industry to create and produce more excellent animation works that tell Chinese stories well in animation language, spread contemporary Chinese values, embody the spirit of Chinese culture, and integrate ideology, artistry, and appreciation. This year, the Ministry of Culture will continue to support and promote the program. < strong > the second is to promote the quality upgrading of the animation industry. < / strong > thoroughly implement animation brand building and protection plans, encourage the creation of fine animation products, support a number of dynamic and competitive backbone animation enterprises, train high-end compound talents, open up domestic and international markets, take brands as the core to promote the development of animation "whole industry chain" and "all age group", promote the transformation and upgrading of animation industry, and support crowdsourcing, crowdsourcing, crowdfunding and crowdfunding in the animation field. Expand the investment and financing channels of the animation industry. < strong > third, actively promote cultural consumption. < / strong > starts with animation exhibition and "Animation + Internet", supports a number of animation exhibition activities with good consumption effect and high mass participation, supports the establishment of animation exhibition alliance, promotes the optimal allocation and flow of animation exhibition resources throughout the country, organizes animation enterprises to dock with new media, and expands the social dissemination and consumption channels of animation products. Promote the combination of animation and cultural products, through animation to make the cultural heritage "live" and "move". < strong > fourth, promote the combination of animation and science and technology. < / strong > implement the digital content animation game innovation drive plan, promote the integration and development of animation and related industries, promote the combination of network information, virtual simulation and other technologies with animation design and production, upgrade mobile phone (mobile terminal) animation standards and widely promote application, and encourage animation technology innovation, product innovation, market innovation and format innovation. We will promote the integrated application and integrated development of animation creativity and technology in the real economy, such as design, manufacturing, commerce, tourism, exhibitions and so on. < strong > Fifth, continue to promote Chinese animation "going out". < / strong > firmly seize the opportunity of the construction of "Belt and Road Initiative", organize animation enterprises to create and produce "Belt and Road Initiative" theme products, improve the international level of expression, at the same time, actively carry out overseas promotion activities of Chinese animation; actively participate in professional meetings of the International Telecommunication Union, and strive to raise China's independent and original mobile animation standards to international standards. driven by five measures, the transformation and upgrading of China's animation industry has achieved remarkable results since the beginning of this year, and several important changes have taken place in the development of the animation industry: the original animation content creation represented by the Great return of Journey to the West has made an important breakthrough; IP has led the industry to become an important trend in the development of the animation industry; capital has paid more attention to and invested in the animation industry. "Internet +" inserts wings for the development of the animation industry; the animation exhibition has become a prominent highlight in promoting consumption in the animation industry; and the space for animation "going out" is getting broader and wider. 2015 is also known by industry insiders as a year of "inflection point" for the animation industry.
Edit: vian
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