How to survive the Chinese film industry: have spiritual charisma and create high-quality content

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However, influenced by traditional creative concepts, Chinese film creators pay more attention to the behavior and thinking of characters in history or present, and rarely turn their eyes to unknown areas. They use light and shadow to interpret artists 'forward-looking thinking about human society. Creation has always been marginalized. In the past two years, only one film "Evaporation Pacific" has been seen with the audience. This phenomenon should attract the attention of the industry. Films with the future world as an indispensable theme have a great impact on film creation...

the healthy development of China's film industry, especially the exploration and innovation of domestic films, lacks not technology and funds, but a broad feeling that dares to explore the meaning of life and a critical consciousness of reflecting on the times.

original title: Guangming Daily: the expression of mainstream values cannot be ignored in the exploration of genre films

since the reform of film industrialization, especially after the rise of the Internet, the film industry has obtained abundant funds and diversified operation ideas. the aesthetic orientation of the audience has also shown a new trend of diversification, fragmentation and interaction, which work together internally and externally. New changes have taken place in the creative thinking of film art. In this drastic change, under the influence of consumerism and capital logic, some filmmakers fell into the misunderstanding of bluntly adding shocking audio-visual effects and cool stunts to cater to the audience with flashy commercial elements. Under the guidance of this way of thinking, some creators gradually give up their adherence to art and produce some works that avoid reality and a heavy sense of life, are divorced from reality, even lack of ethical control, and have empty ideas and vague value orientations. it is not only criticized by the industry and complained by the audience, but also makes the film market show a bad tendency of homogenization and light. The healthy development of Chinese film industry, especially the exploration and innovation of domestic genre films, lacks not technology and funds, but a broad feeling that dares to explore the meaning of life and a critical consciousness of reflecting on the times.

the moral bottom line should not be blurred

what the film industry calls "feelings" refers to the creator's emotion and responsibility towards people and things. The fate, plot and ideological connotation of the characters presented in the film works with this quality have been endowed with a kind of humanistic care and spiritual strength that goes straight to the hearts of the people. However, in the current film market, although the word "feelings" is often seen in all kinds of publicity and comments, it is mostly a packaging marketing means to coax the audience to pay out of their pockets. "false feelings" is rampant, and films with true feelings are rare. In order to solve this problem, film creation can be improved from three aspects.

first of all, paying attention to good and evil should be the eternal theme of all art forms. The interpretation of moral concepts in Chinese traditional culture is often accompanied by the dialectical discussion of the topic of good and evil and the pursuit of the ideal personality of inner saints and outer kings. Western philosophy defines the process of pursuing good deeds and happiness as goodness and the opposite as evil. Pay attention to good and evil should pay attention to the process of doing good deeds, good deeds are not empty concepts, but need to make choices and sacrifices, or even give up emotion or life to achieve. As a contemporary art, film should not only continue the thinking of this great tradition, but also observe the changes of the connotation and forms of expression of good and evil, present people's different attitudes towards good and evil, and analyze the social and psychological state it reflects. Bring new spiritual inspiration and value guidance to the audience.

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it is a pity that some creators have lost their way in type breakthroughs and form exploration, making no distinction between good and evil and confusing right and wrong. In crime films such as Hot Pot Hero, which are characterized by black humor and violent aesthetics, the protagonists ignore national laws and social morality for the sake of feud and fraternity, and try to solve the problem by improper means such as violence, deceit and slander, but often get out of danger under the protection of the "halo of the protagonist." instead of being punished, they win praise. In the animated film Big Fish and Begonia, hostess Gong Chun, in order to save her lover, regardless of the safety of the whole family, her grandfather encouraged her to "as long as your heart feels that you are kind, there is nothing wrong with it." These works use a variety of forms and high-sounding reasons to blur the line between good and evil, confuse right and wrong, and easily have a negative impact on the audience, especially on young people.

to show more beauty in life

in the movie "A Spoon", the protagonist Xinjiang noodles, who wants to help a fool find his family, is repeatedly deceived and intimidated by fake "family members", nearly collapsing, and his good deeds have become mercenary behavior in the eyes of others. The film directly shows the negative factors of human nature, such as indifference and selfishness, but does not reflect on its causes and improvement methods, and gives positive guidance, so as to make the audience have negative emotions after watching it. There are even remarks such as "good people and fools will always be bullied", causing strong controversy. It can be seen that after paying attention to good and evil, we should punish evil and promote good and strengthen guidance, otherwise the film will easily be expressed in darkness, making people negative and anxious, and even doubt the value and meaning of life. This will not only damage the public's keen understanding of truth, goodness and beauty, but also hinder the construction of mainstream values.

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pays attention to people's self-judgment

Human nature is complex, with good and evil. And pay attention to redemption, pay attention to people's self-trial, carry forward the spirit of commitment, is a great progress of contemporary film art. Take the domestic movie "the scorching Sun" as an example, three young people were involved in a murder case because of a mistake, and have been on the run ever since. For seven years, they lived in remorse, and their lives were worse than death. In order to atone for their sins, they worked hard, did not marry, did not make friends, and worked together to raise a girl called "tail". The British film Atonement also makes a deep discussion on the topic of redemption. In the film, Britney, a sensitive and emotional girl, perjury for a rape case, resulting in the unjust imprisonment of Robin, the son of a domestic servant, and the loss of the opportunity to study at Cambridge University. When she grew up, Britney realized the serious consequences of her actions, repented and decided to give up the chance to go to college and become a nurse. The creators of these films believe that the real profound redemption is not death, but the repeated questioning of conscience and concrete actions for good in daily life. This process of exploring the internal and external causes of individual guilt is actually exploring the possibility of rational existence, which has the practical significance of leading the audience to look at themselves and examine life.

Future themes should play an important role

in the history of world cinema, many classic films focus on the future world and the fate of mankind, discuss contemporary ethical dilemmas in a broader time and space, and pay special attention to the impact of science and technology on life. In contemporary society, we have found a shortcut to pursue beauty and health with the help of science and technology. the great changes brought about by rapid development have not only brought hope and convenience to mankind, but also caused a lot of confusion and anxiety, such as environmental pollution, resource consumption and so on. These common topics faced by human beings can be responded and reflected in the films depicting the future world, and then get some inspiration or guidance. In recent years, films such as "Alien Awakening" and "Martian" have been released, which have further aroused the audience's strong interest in the future world and opened up a broad market space. However, under the influence of traditional creative ideas, Chinese film creators pay more attention to the behavior and thinking of characters in history or the present, and seldom turn their attention to unknown fields. the creation of artists' forward-looking thinking about human society with light and shadow has always been in a marginal position, and only one film "evaporating the Pacific Ocean" has been seen with the audience in the past two years, which should attract the attention of the industry.

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" Martian "inspires the audience's strong interest in the future world

one of the charm of art lies in imagination. As an indispensable theme, films with the content of the future world play a positive role in diversifying the development of film creation and enabling audiences to obtain richer artistic experiences. it can also drive people to reflect on reality, inspire innovation and transcend the times through the artist's ingenious ideas. In past films, technological achievements such as dream recorders, implantable memories and floating cars, as well as social upheavals such as the popularity of the Internet and the rise of artificial intelligence, seem distant, but now they are or have become a reality. Therefore, it is not too much to say that film and television creators can act as "lookouts" of technology and ideas. We call on filmmakers to carry forward the spirit of responsibility and create more excellent works that can guide or enlighten human life and action in the future.

in a word, no matter how the times change and the market changes, the ultimate issues to be expressed, interpreted and solved in film art are nothing more than good and evil, beauty and ugliness, spirit and flesh, sin and punishment, and so on. Therefore, Chinese filmmakers should proceed from their feelings, not indulge in the market, not subject to capital, learn to live in peace with fate, understand common progress with the times, and bravely shoulder the mission of leading the public's value orientation and aesthetic taste in the new era. to create more fine works with spiritual appeal and value guidance is the way for China's film industry to survive.

Edit: mary