Tian Jin, Deputy Director of the State Administration of Radio, Film and Television: To promote the prosperity and development of online audio-visual literature and art, we must grasp five aspects

Tian Jin, deputy director of the State Administration of Radio, Film and Television, pointed out that to promote the prosperity and development of online audio-visual literature and art with high quality, high quality and high level, we must grasp the five aspects of adhering to the correct orientation, focusing on improving quality, giving full play to characteristics, effectively optimizing the environment, and ensuring network security. At the same time, it is emphasized that online literary and art workers must thoroughly understand and grasp the great significance of "telling the China story well."

On the morning of December 3, the 3rd China Online Audiovisual Conference opened in Chengdu. At the plenary meeting that afternoon, Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, delivered a keynote speech.

Tian Jin pointed out that to promote the prosperity and development of online audio-visual literature and art with high quality, high quality and high level, we must grasp the five aspects of adhering to the correct orientation, focusing on improving quality, giving full play to characteristics, effectively optimizing the environment, and ensuring network security, and at the same time emphasizing online literature and art. Workers must thoroughly understand and grasp the significance of "telling the story of China well."

The following is the full text of Deputy Director Tian Jin's speech:

Dear guests, comrades and friends:

It is a great pleasure to gather with you in Chengdu and the 3rd China Online Audiovisual Conference. On the occasion of the first anniversary of General Secretary Xi Jinping's important speech at the symposium on literature and art, the central government issued the "Opinions on the Prosperity and Development of Socialist Literature and Art", highlighting the need to vigorously develop online literature and art. At present, the creation and production of online audio-visual literature and art are active and are becoming an important force in leading the development of online literature and art, prospering film and television creation, and developing socialist literature and art. I am very willing to take this opportunity to discuss with you today how to further and better promote the prosperity and development of socialist online audio-visual literature and art in the future.

Minister Cai's keynote speech this morning provided important guidance for the prosperity and development of online audio-visual literature and art, and we should carefully understand and implement it.

In recent years, government departments, practitioners and industry associations have worked together to promote the rapid and orderly development of online audio-visual literature and art. The competent government departments actively guide and support the creation and production of excellent content, and strive to form a demonstration and guiding force for the creation and production of online audio-visual literature and art. The enthusiasm of various social capital and social creative forces to participate in online audio-visual literary and artistic creation and program content production continues to rise, forming hundreds of new professional production institutions specializing in the creation and production of program content for online platforms. It has become the consensus of the industry that licensed organizations have generally established content control mechanisms and resisted vulgar and harmful content, and the overall quality of online audio-visual programs has been continuously improved. It is particularly worth mentioning that in recent years, radio and television organizations at all levels have actively played the leading role of mainstream media, vigorously developed new media, and used their own advantages in professional program content production to produce a large number of excellent online audio-visual literary and artistic works. Among them are micro-movies and online dramas specifically produced for online communication; there are audio-visual content that is integrated into Internet thinking from creative planning and is suitable for both screen broadcast and secondary dissemination on the Internet and mobile Internet. These explorations effectively integrated TV and online resources, online and offline resources, successfully reached out to viewers and users, and enhanced the communication power, credibility and influence of new radio and television media.

The new situation urgently requires us that online literature and art must better convey positive energy and spread truth, goodness and beauty. We must thoroughly study and implement the spirit of General Secretary Xi's important speech at the symposium on literature and art work, thoroughly study and implement the central government's opinions on the prosperity and development of socialist literature and art, firmly grasp the cultural product attributes and laws of creation and communication of online literature and art, and firmly grasp the people-centered creative orientation, firmly grasp the soul of the Chinese spirit, firmly grasp the theme of the Chinese Dream, firmly grasp the root of China's excellent culture, and adhere to the correct political direction. Strengthen the sense of mission and responsibility, and strive to promote the prosperity and development of online audio-visual literature and art with high quality, high taste and high level. I understand that we must grasp the following five aspects.

First, adhere to the correct direction. Online audio-visual literature and art are spiritual products that affect people's thoughts and souls. Ensuring correct orientation is the fundamental requirement and the bottom line that must be adhered to.

Grasping the correct orientation must be reflected in the "two persistences":

First, adhere to the people-centered creative orientation. Socialist literature and art are essentially the people's literature and art, and the people's needs are the fundamental value of the existence of literature and art. Online audio-visual literature and art should serve online audio-visual users, and take meeting the growing and changing spiritual and cultural needs of users as the starting point and goal. Practice has proved that works with high on-demand volume, high praise, and lasting vitality are all good works that truly go deep into life, take root in the people, are vivid and realistic, and touch the heart. Online audio-visual literature and art have a huge influence through ubiquitous and convenient communication and play an important role in leading the pursuit of social values. We must take a clear-cut stand and insist on creating for the people, expressing our emotions for the people, and expressing our feelings for the people. Be good at telling daily stories around ordinary people, be good at using the Internet to allow users to participate in program content creation, and be good at combining big data to obtain user image. We must know what the people think and provide for their needs, humbly learn from the people and listen to the people's voices, and provide the people with precise, diversified and personalized online audio-visual program services. Let online audio-visual literary and artistic works arouse user resonance and social resonance with their profound life accumulation, noble beauty of faith, superb artistic expression and good user experience.

The second is to insist on putting social benefits first. As an important part of socialist literature and art, online audio-visual literature and art shoulders the responsibility and mission of inheriting Chinese culture and disseminating socialist core values. We must always insist on putting social benefits first. It is necessary not to follow the trend, to convey truth, goodness and beauty, to convey positive energy, and to guide people to yearn for and pursue a life of morality, respect morality, and abide by morality. The ancients said,"Cutting firewood and carrying water is nothing more than a wonderful way; walking, living, sitting and sleeping are all in the dojo." Values are originally contained in every detail of life and every daily behavior. Online audio-visual literary and artistic creation must give full play to the lively, relaxed and down-to-earth narrative style and theme characteristics of online audio-visual programs, see people, things, and spirit, and make the core socialist values vivid, vivid, and concrete. It is convenient for people to perceive it, understand it, internalize it, and practice it. In the subtle and silent way of moistening things, let positive energy spread widely on the Internet and let the main theme shine high on the Internet.

Second, focus on improving quality. At present, online audio-visual literature and art are developing rapidly, and a large number of content products that are popular with the people have emerged. However, overall, there are far from enough excellent works that can be called the organic unity of ideological and artistic qualities, and they are still in a state of "plateau" and lack "peak". We are all builders and contributors to socialist online literature and art. We must implement the high-quality strategy of online audio-visual literature and art with a high degree of cultural consciousness, cultural confidence and cultural responsibility. We must use the spirit of excellence and pursuit of perfection to increase independent innovation and promote excellent originals. Online audio-visual works continue to emerge, realizing the high-quality development of online audio-visual literature and art. China's excellent traditional culture has a long history, extensive and profound history, and can be passed down for a long time over thousands of years. The key lies in the self-innovation ability of Chinese culture. Innovation is the first driving force for cultural development. The "Proposal of the Central Committee of the Communist Party of China on Formulating the Thirteenth Five-Year Plan for National Economic and Social Development" proposes five new development concepts, with "innovation" ranking first. The theme of this conference,"Innovation and Change in the Era of Big Video", also highlights the word "innovation". If online audio-visual literature and art wants to maintain its charm and achieve prosperity and development, we can only put innovation at the core, let innovation run through the all-round and entire process of creation and production, use innovation to meet challenges, and use innovation to promote development.

What needs to be emphasized here is that we must attach importance to and strengthen the creation and production of works suitable for guiding young people to form correct values. Judging from the current age composition of netizens in my country, the young people aged 10 to 29 are the mainstream group, accounting for more than 55%, or about 369 million. They are the mainstream group of online literature and art consumption. The world outlook and values of young people in this age group have not yet been fully finalized and are highly malleable. Online audio-visual literature and art workers must carefully study and grasp their aesthetic tastes and language habits, innovate content expression methods, and deeply integrate the correct values into more online audio-visual literary and artistic works that have muscles, morality, warmth, viscosity, and full of artistic charm, use guidance rather than pandering to accompany the growth of young groups of online audio-visual users. Help them establish a correct view of history, nation, country, culture, form a correct world outlook, outlook on life and values, and enhance their national self-confidence and feelings for family and country.

Third, give full play to our characteristics. Internet technology and new media have changed the form of literature and art, spawned a large number of new literary and artistic types, and also brought about profound changes in literary and artistic concepts and literary and artistic practices. Online audio-visual literature and art were born of this change, and are still undergoing new changes with each passing day. At present, this new form of literature and art derived from the integration of culture and technology shows the characteristics of fragmentation, mobility and socialization. At the same time, we also see that various online communities based on social platforms have become important media for public information and opinions. Here, emotions, relationships, and the dissemination of information and opinions are blended, bringing a new model of distributed and disseminated information production, dissemination and consumption based on Social networks. According to the latest statistics, monthly active users of WeChat at home and abroad have reached 650 million, and 57% of WeChat users obtain news information through WeChat. In addition, there are nearly 2 million WeChat public accounts, and the daily clicks on the public account are close to 1 billion. If you include clicks on the circle of friends shared by the public, the total clicks should increase exponentially. This requires us online audio-visual literature and art workers to adapt to the new characteristics of online communication and do a good job in content creation, production, dissemination and distribution. It is necessary to produce more online audio-visual literary and artistic works that are exquisite, short, vivid and fast, interactive and friendly, suitable for multiple screens, and suitable for social sharing. It is necessary to give full play to the unique advantages of new media, grasp the laws of communication, and use emerging carriers such as Weibo, WeChat, and mobile clients to promote the multi-channel dissemination, multi-platform display, and multi-terminal push of excellent works. We must be good at using high-tech such as high-definition, 3D, virtual reality, and 360-degree photography to expand the innovation space of online audio-visual literature and art, and give users greater freedom and more choices in consuming online audio-visual content.

Fourth, effectively optimize the environment. A good development environment is an important guarantee for the prosperity and development of socialist online literature and art. We must adhere to the policy of "focusing on construction and development, management, and guidance" to further optimize the development environment of online audio-visual literature and art.

The first is to further improve the selection, exhibition and special support of excellent online audio-visual program content. Since last year, the selection and exhibition of original online audio-visual works with the theme of "China Dream" organized by the State Administration of China have achieved good social response, and the special funds established for the construction of online audio-visual program content have also achieved good results. In the future, we will continue to take a variety of measures to increase efforts to promote, evaluate and reward excellence, encourage writers and artists to actively use the Internet to create and disseminate excellent audio-visual works, and promote the formation of regulatory and incentive mechanisms and clear policy orientations that encourage originality and support high-quality works.

The second is to strengthen the training of practitioners in the production, creation and dissemination of online audio-visual programs. Give full play to the role of self-teaching and self-discipline of industry associations, integrate the requirements of improving content quality and promoting the main theme into various work such as training for online audio-visual program service practitioners, daily program reviews and seminars, and promote the continuous improvement of the quality of online audio-visual program creation. On the basis of increasing efforts to continue to promote the training of online audio-visual program reviewers, online audio-visual program writers, directors and other main creators will also be included in the training plan to guide them to become a new force in the prosperity and development of socialist online audio-visual literature and art.

The third is to rectify the communication order in accordance with laws and regulations and purify the network environment. Cyberspace, like real society, must not only promote freedom, but also abide by order. Without order, the Internet will have no trust and will be difficult to develop sustainably. Like literary and artistic forms such as radio, film and television, online audio-visual literature and art are not "places outside the law" and also require strict order to ensure the healthy and orderly development of the industry. In recent years, the State Administration of China has rectified and cleared up illegal and illegal Internet TV applications, online piracy, piracy and infringement, and has also achieved initial results in standardizing the introduction of overseas films and television dramas online. In the future, wherever online audio-visual program services develop, management will cover them, and strive to create a good environment for online audio-visual literature and art.

Fifth, ensure network security. Internet security is related to national security and cultural security. General Secretary Xi Jinping emphasized at the first meeting of the Central Cyber Security and Informatization Leading Group: "Without cybersecurity, there will be no national security." As an important part of cyberspace, online audio-visual program space also faces severe security issues. To fully understand and deeply understand this point, we must put ensuring the safety of online audio-visual program dissemination as a top priority.

Online audio-visual program service organizations must effectively enhance their political awareness, sense of responsibility, and sense of position, and strictly implement "self-review and self-broadcast","first review and then broadcast","no review and no broadcast" in accordance with the principle of "whoever runs the network will be responsible" and program filing system, and establish an internal working mechanism of "proactive discovery, early disposal, and post-review". We must resolutely curb negative audio-visual content that promotes money worship, pornography, violence and other negative energy, and make excellent works that can stand the test close to the grassroots, especially the majority of young people. It is necessary to strengthen the security management and control of technologies and applications related to online audio-visual programs, establish and improve the main information verification and traceability mechanism for uploaded content, and effectively prevent various forms of attacks and destruction. The State Administration will continue to strengthen the construction of the audio-visual new media supervision system, make full use of advanced supervision technology, improve discovery capabilities, improve response levels, and make every effort to ensure safety.

At the end of this speech, I would also like to emphasize an important aspect to the majority of online literary and art workers, which is to thoroughly understand and grasp the significance of "telling the story of China well." Online audio-visual programs are an important carrier for "telling the story of China well" and an important entry point and platform for foreign countries to pay attention to China and observe China. Therefore, online audio-visual program service organizations must have political awareness and overall awareness of "telling China's story well", use positive energy works to correct the source, spread China's voice, explain China's spirit, and show China's style, and enhance the international community's understanding of China. Understanding provides the best way to let the world understand a real China, a developing China, and a stable China, and make due contributions to shaping the national image and safeguarding national development.

Comrades, the prosperity and development of socialist online audio-visual literature and art is a long-term task, and there is a long way to go. As the competent administrative department of the government, the State Administration of China will regard it as its own responsibility to create a good environment for the prosperity and development of online audio-visual literature and art, have the courage to take on responsibilities, forge ahead, innovate management, strengthen services, and work together with colleagues in the industry to jointly create the prosperity and development of online literature and art during the "Thirteenth Five-Year Plan" period. The new situation provides strong spiritual impetus for the realization of the Chinese dream of the great rejuvenation of the Chinese nation!

Thank you all!

Editor: vian