Sanqi Mutual Entertainment 1.2 billion yuan acquired two online game R & D companies to deepen its pan-entertainment strategy

Sanqi Mutual Entertainment will combine the target company of this acquisition with high-quality IP operation and media content production companies such as Zhonghui Film and Television and Nanguang Film and Television that the listed company has recently invested in, and explore the synergy between the target company of the merger and investment and the listed company in game development and game distribution., pan-entertainment content extension, and deepen the pan-entertainment strategy.

Original title: Sanqi Mutual Entertainment acquired 1.2 billion yuan of equity in Mokun Technology and Zhiming Network to strengthen its R & D and distribution capabilities

. On the 7th, Sanqi Mutual Entertainment announced that it plans to purchase 68.43% equity in Mokun Technology and Zhiming Network through cash and share issuance. 49% equity in the company, the total transaction consideration is 1.208 billion yuan, of which 422 million yuan was paid in cash and 784 million yuan was paid in share issuance, with a total of 45.1875 million shares issued at 17.37 yuan per share.

The announcement stated that Mokun Technology is mainly engaged in online game research and development business, and the types of games it develops include two fields: web games and mobile online games. The company currently launches the 3DARPG action mobile game "Unparalleled for All", which has continued to stabilize in the top ten best-selling list the month it was launched; it launched the 3D MMOARPG page game "Battle of Wulin", which is operated exclusively by Xiyou.com. At the same time, Mokun Technology has also stocked a variety of high-quality game products under development, and has reached stable cooperative relationships with well-known Internet companies such as Shenzhen Tencent.

By acquiring Mokun Technology, Sanqi Mutual Entertainment can strengthen its web game research and development capabilities, consolidate the company's leading position in web game research and development, and further acquire high-quality mobile game research and development capabilities, realizing the extension of the mobile game industry chain and forming a mobile game + page game product matrix.

Zhiming Network's main business is online game distribution and agency operation. Its agency operation products include "Legendary Overlord" and "Fantasy Westward Journey". Relying on its own operating strategy, the company has established stable cooperative relationships with Netease and Tencent platforms. Through this acquisition, Zhiming Network will become a wholly-owned subsidiary of the listed company. Sanqi Mutual Entertainment can fully mobilize its mobile and web game publishing capabilities and the platform's resource docking and integration capabilities to strengthen game product publishing capabilities and improve traffic coverage. Capacity and user conversion rate.

At the same time, Sanqi Mutual Entertainment will combine the target company of this acquisition with high-quality IP operation and media content production companies such as Zhonghui Film and Television and Nanguang Film and Television that the listed company has recently invested in, and explore the synergy between the target company and the listed company in game research and development, game distribution and pan-entertainment content extension, and deepen the pan-entertainment strategy.

Editor: Nancy