Xiong Bo: The pan-secondary market is booming, and the era of animation × games is coming

At present, the domestic secondary market size is expanding at an alarming rate, and the pan-secondary market not only includes animation and games, but also includes pan-entertainment industries such as film, television, and music. At the just-concluded World Mobile Games Summit (WMGC), many game manufacturers discussed and analyzed the prospects of China's pan-secondary market.

Original title: Caesar Culture COO Xiong Bo: The pan-secondary market is booming, and the era of animation × games is approaching.

With the popularization of the concept of "secondary yuan", my country's pan-entertainment industry, especially the secondary yuan industry, has flourished in the past two years. Not long ago, Sina Weibo released the "2017 Weibo Secondary Development Report". The report shows that the total number of Sina Weibo secondary users increased by approximately 37.7% compared with 2015, reaching 153 million, accounting for about 20.9% of the country's netizens. At present, the domestic secondary market size is expanding at an alarming rate, and the pan-secondary market not only includes animation and games, but also includes pan-entertainment industries such as film, television, and music. At the just-concluded World Mobile Games Summit (WMGC), many game manufacturers discussed and analyzed the prospects of China's pan-secondary market.

As one of the contemporaneous summits of China International Digital Interactive Entertainment Exhibition (ChinaJoy), the World Mobile Games Summit (WMGC) brings together many top game manufacturers at home and abroad. Xiong Bo, coo of domestic pan-entertainment operator Caesar Culture, attended the meeting and made a report and analysis on the prospects of China's pan-secondary market, believing that the era of animation × games in China's pan-secondary market is coming.

Caesar Culture coo Xiong Bo attended the 2017WMGC

anime adapted game with unique advantages and outstanding achievements.

Looking closely at the App Store rankings, it is not difficult to find that games adapted from animation IP have achieved great results in the past two years, whether in the domestic market or in the foreign market. Xiong Bo believes that the reason why this type of game can become a hit is that compared with other cultural carriers, the characteristics of animation are more in line with the core production elements of the game. In terms of user attributes, the number of secondary users is huge (as of 2017, the number of secondary users has reached 310 million), 93% of pan-secondary users are willing to try or love to play games, and the payment rate is as high as 75%. At present, the proportion of young and middle-aged users in pan-secondary areas has increased significantly compared with 10 years ago. Animation is not just about young people's animation, but the era of national animation has begun.

2016-2017 Anime IP Adapted Games App Store China's Total Bestseller Ranking Table

In terms of art performance, Xiong Bo pointed out that the postponement of character design can reduce the difficulty and reduce the cost of trial and error. The scene can restore animation classics and enhance the sense of substitution. The special effects and style are easy to control. From the perspective of the game's plot, system, and numerical values, anime IP adapted games have obvious planning advantages, and can be well integrated into the animation style and inherited into the game. Taking "Painting Bad People in Jianghu","Silver Tomb Keeper" and "Fox Demon Little Mattie" as examples, such high-quality anime has achieved good results once it was launched, and the number of clicks and views are constantly setting new records.

The three core elements of animation IP adaptation game production are the booming domestic

animation market. Game adaptation has great potential.

Xiong Bo also mentioned in the report that all market factors have provided sufficient nourishment for the growth of Guoman. On Tencent's animation platform alone, there are currently more than 400 comic works with more than 100 million clicks. The growth of China's animation market is obvious to all.

In addition, Xiong Bo is also very optimistic about the future development of China animation. He believes that the works of national comics are gradually becoming more mature and have developed from the younger age group to the entire age group, which indicates that my country's animation has begun to move closer to the mainstream cultural circle. Take "Big Fish Begonia" and "Return of the Great Sage" as examples."Return of the Great Sage" was released in July 2015 and grossed 956 million yuan in box office in 62 days, ranking seventh in the history of Chinese films and tenth in the total box office in mainland China in 2015. The box office of "Big Fish Begonia", which was released on July 8, 2016, reached 74.6 million yuan on its first day, breaking the first-day box office record of domestic animation in China, and exceeded 500 million yuan in 15 days. The excellent results created by these two excellent national comics are the best proof of the gradual integration of my country's animation into mainstream culture.

Caesar Culture deeply deploys the animation field to create high-quality games.

Xiong Bo introduced Caesar Culture's relevant strategic layout for the animation and game industries at the meeting. At the beginning of 2016, Caesar Culture cooperated with Tencent Animation, the country's largest animation platform, and began the first step in the layout of Caesar Culture's animation field. At present, Caesar Culture already has many excellent animation IPs such as "Once upon a Time There was a Spirit Sword Mountain" and "Silver Tomb Keeper" as reserves; original IPs such as "The Secret of the Royal Armor" and "Heroes under the Basketball" are increasingly expanding their influence; Animation works such as "Young Guards" have been widely praised; mobile games adapted from classic IP such as "Saint Seiya: Rebirth" have achieved good results. It is not difficult to see that from adaptation to originality, from national manga to Japanese manga, Caesar Culture's animation strategic layout has developed in depth.

Xiong

Bo emphasized that Caesar Culture pays more attention to the quality of the IP itself than quantity, and ingenuity is the core of Caesar Culture's animation strategic layout. In terms of animation, the already released "Young Royal Guards" and "New Hulu Brothers" have been widely praised. "Young Royal Guards" is the first 3D national comic animation co-produced by Caesar Culture. As of July, the number of views on the entire network has exceeded 600 million +;"New Hulu Brothers" is invested by Caesar Culture and co-produced by Shanghai Art Film Studio. As of July 2017, its hits on iQiyi have exceeded 1.03 billion times. In terms of comics, it is adapted from "2016 Forbes." List of original literature in China. The No. 1 novel "Gate to the Mysterious World" in the Boys 'Works List was jointly produced by Caesar Culture and Partner Studio. It was launched on Tencent Animation Platform in June this year. It currently has a cumulative popularity of nearly 50 million, and the total number of collections exceeds 200,000., score 9.1 points.

Caesar Culture has created a series of market achievements, and all of these achievements reflect its corporate spirit of "high quality and ingenuity". Relying on the established high-quality animation IP, Caesar Culture has deeply deployed the animation field and is committed to creating high-quality games. Caesar Culture's animation × game is not a simple superposition of animation and games, but a perfect combination of high-quality animation IP and excellent R & D strength. Caesar Culture's excellent R & D, production and operation strength deeply integrates the plot and gameplay of animation, retains the core spirit of IP and adapts matters. Whether it is "Once upon a time there was a Spirit Sword Mountain" or "Saint Seiya: Rebirth", the high-precision picture restoration, rich multiplayer gameplay and plot animation of Caesar Culture's mobile games are definitely worthy of players 'expectations.

Editor: Mary