The State Administration of Information will issue a "show restriction order" Adjust the reality show landscape

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People familiar with the matter said that the variety show will indeed be effectively managed, but they have not seen the terms of online transmission; and many satellite TV stations have also told reporters that they have not received the notice yet.

Insiders said that variety Reality Show will indeed be managed effectively, but that it has not seen the terms of online dissemination, and a number of satellite TV stations have also told reporters that they have not received the notice.

A few days ago, it was rumored on the Internet that the radio and television departments would begin to restrict Reality Show TV programs at the end of June. It is rumored that there can only be one Reality Show program per satellite TV in the first quarter, and that Reality Show programs should be close to the common people, and should not exaggerate the facts and make them real. If this clause is passed, the Reality Show program pattern of satellite TV, which has exploded in the past two years, is bound to undergo a major adjustment. In this regard, the reporter exclusively connected to a number of satellite TV and SARFT insiders. Insiders said that variety Reality Show will indeed be managed effectively, but that it has not seen the terms of online dissemination, and a number of satellite TV stations have also told reporters that they have not received the notice.

if this rumor is true, the TV variety show pattern that Reality Show now stands out will usher in an inflection point. Take Zhejiang Satellite TV's "running Bar Brothers" (referred to as "running Man" for short) as an example, originally planned to broadcast two seasons this year, respectively, in the second and fourth quarters. As soon as this restriction is issued, "running Man" will not be able to continue to air in the fourth quarter as planned.

Jiangsu Satellite TV's "Let's fall in Love" is a week-long theme adjustment? / strong >

while Jiangsu Satellite TV Reality Show" Let's fall in Love ", which is famous for its celebrity couples" panicked couple "," pomegranate couple "and" wayward couple ", is not guaranteed to be affected by this restraining order. Will the star's "interpretation" of love in the program run counter to the rumor notice of "confusing the false with the real"? Although the official documents of radio and television have not yet been seen, "Let's fall in Love" has indeed begun to make adjustments. It was suspended for a week on Sunday with content adjustments, and a more "realistic" concept of "National Love Guide" will be introduced. At the same time, the program group issued a "plain person CP" recruitment notice: "Let's fall in love" is now issued a plain person CP recruitment order! As long as you are single, as long as you want to find the other half, as long as you want to start a wonderful love memory from here. In fact, recruiting plain people to participate in the performance weakens the mode positioning of program star Reality Show to a certain extent, while increases the positioning weight of social service programs.

Star Reality Show in disguise erodes the original ability of domestic film and television

as early as the end of last year, when satellite TV merchants were in full swing, some industry insiders incomplete statistics released a total of about 200 Reality Show programs at the merchants, and in 2014, the top Reality Show of all satellite TV stations in the country added up to no more than 40 to 50. Even if all of the more than 200 Reality Show accounts on the China Merchants Association cannot be cashed for various reasons, the number of Reality Show programs arranged by satellite TV stations in the first five months has far exceeded the level of the same period last year. In addition to the rich and powerful first-line satellite TV stations in Hunan, Zhejiang, Jiangsu and the East, more second-and third-line satellite TV stations can no longer sit still in front of such a hot wave. For example, Jiangxi Satellite TV's new push "Travel with parents" operates in the "Star Travel" outdoor Reality Show program mode, inviting three star families with their own characteristics, topics and growth to participate; Qinghai Satellite TV is also trying to create the plain person Reality Show "first Mission" wants to enter the market, the program is filmed covertly throughout the process without interference, and the test participants show the most authentic reflection, and so on. The Reality Show echoes the rising prices of artists and high production costs, because there are so many Reality Show that there are not enough stars in the market. as a result, the price of a single episode of Reality Show by first-tier stars is already on the seven-figure price, and some of them may not necessarily be able to grab the money, but also need additional facial scans to make friends. A Reality Show is easily dominated by two or three A-list stars with several second-and third-tier artists, and the production cost naturally soars. Not to mention second-and third-tier satellite TV, first-line satellite TV and big producers are overwhelmed. A more serious consequence is that many artists and resources have shifted their focus from the production of traditional films and TV dramas to the faster and more profitable field of Reality Show, which in disguise erodes the original ability of domestic films and televisions. this tendency has to be vigilant.

Reality Show huddled together, but it's hard to see that the original model of theme innovation needs to work harder

in addition to the high production costs, the original ability of the program is also another pair of hands pinched around the neck of domestic Reality Show programs. Originally, the original ability of the domestic television circle has been widely criticized. In the current blowout Reality Show programs, there are very few programs that really belong to independent research and development. Some are the introduction of copyright from abroad, and some are simply cloning and plagiarism. According to incomplete statistics, 90% of Reality Show this year is the introduction of copyright, such as the Reality Show program of a certain satellite TV, simply copied the South Korean production team to operate, that is to say, the domestic original ability on Reality Show program is pitifully weak. There is nothing wrong with learning from foreign program models, but if you blindly imitate and do not think about innovation, you can only end up in a dead end. In a way, the scissors hand of SARFT is not necessarily a bad thing.

different opinions in the industry

in view of this restraining order, the reporter sought confirmation from various parties in the industry yesterday. Among them, the head of a production company, who spoke on condition of anonymity, said that he asked insiders whether the news was true or false, and the other side said it was unlikely. However, a person from a well-known production company told reporters that this restriction order is very likely. "because the previous restrictions were all due to too many similar programs, serious followers and low quality of content, especially considering the previous precedent of restrictions on singing programs, so in view of the current suspicion of a surplus of Reality Show programs on the screen, similar policies are only a reasonable regulation and control of this overheating phenomenon." However, in view of the fact that the definition of Reality Show programs is vague and too broad, the person believes that the focus of the regulation and control of the General Administration should be only for outdoor Reality Show programs, which are currently rampant on the screen, and will not be broad to all Reality Show programs.

generally speaking, the industry does not have a clear concept of "Reality Show". In principle, any program that is participated in and has a certain performance component can be classified as Reality Show. But at the same time, some documentary programs are now called "Reality Show". So whether at home or abroad, Reality Show program is a cross-concept. For example, in singing programs, some programs that add live-action records are called "singing Reality Show", and if the theme is changed to food, fashion, love, followed by "Reality Show", the concept is also established.

therefore, it doesn't really matter what it is, it's the trend that matters. Now Reality Show is a trend, so any program will go up, but if there are policy restrictions, these programs can also weaken the concept of Reality Show, singing back to singing programs, gourmet food also said that they only have food programs. The most popular outdoor Reality Show can also be packaged as a "role swap experimental documentary program".

to a certain extent, the flooding of outdoor Reality Show may be the origin of this wind regulation. The reporter's preliminary statistics found that outdoor Reality Show programs became the main force on TV screens in 2015. In the third quarter alone, no less than 10 outdoor Reality Show programs will be broadcast one after another, and more than 90% of them are new programs. There are as many as 5 new challenge programs. At the same time, some people in the industry pointed out that what is more important this time is that the policy is "authentic, reliable and not grandiose." it also shows that flooding is only an appearance, whether the content of variety shows is healthy and positive, and whether it is truly "real" is what the audience really cares about.

the reporter exclusively contacted the staff of Jiangsu Satellite TV, and the other side said they did not know about it. While the reporter contacted the senior officials of Zhejiang Satellite TV and Jiangsu Satellite TV in many ways, the other side did not answer their cell phones. The reporter learned from insiders that the General Administration does intend to adjust the variety shows this time. The reporter will continue to follow up.

Edit: yvonne