Domestic films rely on Sun Dasheng to support them
The first half of the summer period of "Box Office": Playing cheap little yellow people and riding the dust Domestic films rely on Sun Da Sheng's hard support With the arrival of July, not only has the heat for several days, but the long-awaited summer period of domestic films and the movie market has also kicked off. In July and August, except for a Hollywood movie "Stolen Dad 3", two Japanese films and a Russian animation, the rest of the world is reserved for domestic films with green eyes. The reputation of the four main works in early July has significantly improved,...
in the summer when many Hollywood blockbusters make way for domestic films, it all depends on their own ability to get audiences to buy tickets out of their pockets.
original title: "Box Office" in the first half of the summer season: domestic films rely on Sun Dasheng to support domestic films.with the arrival of July, it is not only the days of high temperature, so that the long-awaited summer season of domestic films and the film market also kicked off. In July and August, in addition to a Hollywood film "God stealing Daddy 3", two Japanese films and a Russian animation. The rest of the vast world is reserved for domestic films with green eyes. After the Spring Festival, all the major popular films are dominated by Hollywood blockbusters, and many domestic films, regardless of their quality, have little power to fight back in front of Hollywood's major IP sequels, even if they are as rare as May 1st, when many domestic films of better quality come into play together, they are still hard to compete with dogtail sequels like "Fast and Furious 8." For more than four months after the Spring Festival, the situation of domestic films is very difficult.
has struggled to make it to the summer vacation, and under the excellent situation of "right time and right place", a lot of domestic films hope to achieve something in this period. According to statistics, a total of 13 domestic films have landed in theaters in the three days from June 29 to July 1, but the opening effect of the summer season does not seem to be satisfactory, with less than 1/3 of them grossing more than 10 million so far. The remaining nine films grossed just over 9 million yuan at the box office, and the least grossed only five figures, with a total box office of less than 20 million. You can imagine the fierce competition.
< strong > inventory of domestic films during the difficult summer < / strong >
" Rescue against the time ", which is the focus of" three Yang Mi "vs. Huo Jianhua, is the best at the box office, earning nearly 200 million at the box office. It was followed by Wu Shixian's new film "reverse Life" and Xu Anhua's "when the Moon" also grossed more than 60 million at the box office, while the theme film "Blood Battle Xiangjiang" also unexpectedly took 45 million at the box office. The remaining several films have undoubtedly become the cannon fodder of the first cannon, but even the cannon fodder has to be divided between high and low. Director Liu Zhenwei, who has now become the spokesman of "Bad Film", is lucky to have earned nearly 10 million at the box office with a Douban score of less than 3 points.
among the leading films, only "when is the Moon" has a good reputation, becoming the only work with a Douban score of more than 6, with a score of 7.1. For several other films that did well at the box office, Douban scored between 4 and 6. In the context of the 20th anniversary of Hong Kong's return to the motherland, "when will there be the Moon", a new work by director Xu Anhua, reproduces a period of theme history in an almost literary and artistic way, like a breeze in such a lively movie market and hot July. But despite having director Xu Anhua and an all-star cast, the film is doomed to become an acclaimed and hit blockbuster because of its poetic expression and theme.
as the only Hollywood imported blockbuster in July, "God stealing Daddy 3" has naturally become a lifesaver for people who do not want to spend money on domestic films. At the same time, during the summer vacation, animated films such as the Little Yellow Man are acting cute. It is not surprising that it has become the top one-day box office champion in recent days, and its box office of more than 800 million yuan has made it the highest-grossing animated film this year. As a sequel, Capital 81 2, as the so-called domestic thriller IP, grossed 210 million yuan at the box office. After all, its previous film earned nearly twice as much at the box office three years ago. In summer cinemas full of children of all ages, thrillers may be the only quiet space for adults.
< strong > High reputation is also difficult to push the box office < / strong >
the four major works in early July have significantly improved their reputation. Except for the only 4 scores of "Capital 81 No.2" Douban, the other three have exceeded the passing line of 6 points. Although from the point of view of completion, these works have their own obvious defects, but in all kinds of "monsters" flocking to the summer vacation. I really can't bear to be too critical of these domestic films, which are basically well-produced.
in mid-July, after four films with more than 10 million yuan at the box office in mid-July
, the flames of war are still spreading in theaters, and 12 more films have entered cinemas one after another. So far, only one of the four films that have grossed more than 10 million yuan has grossed more than 100 million at the box office. According to the famous online article "Legend of Wukong," the film of the same name has grossed 470 million yuan in less than a week. The remaining "Green Wo Men Gao", "Great Protective Law" and "Cat" have grossed only more than 100 million yuan at the box office. At a time when there are new films almost every day, it is not easy to improve at the box office.
these hit films in mid-July have different styles. As an IP masterpiece and featuring visual effects, Wukong undoubtedly has the widest coverage. Today's well-known novel has a lot of fans, and with the help of "Journey to the West", which is the most familiar to Chinese audiences, the current box office performance is normal. It's just that Douban's score of less than 5.5 has made the author of the novel resentful. He has written many times for the film, but it seems that his fans are the least convinced. Fortunately, Guo Zijian's directing skills are good, and the excellent effect of Wukong as a domestic special effects blockbuster, coupled with the addition of many idol star actors, made Wukong regain the one-day box office title for domestic films four months later.
"Qinghe Men's High" is an "innovative" attempt to combine youth films with anti-Japanese themes, trying to show the warm-blooded youth of campus youth in the context of the War of Resistance against Japan, but the director's good intentions seem to have failed to make the audience appreciate. Both Douban's score of 4.4 and the box office of less than 30 million have proved the failure of this attempt. In recent years, the combination of Chen Musheng and Louis Koo has almost been labeled as a "bad movie". It is conceivable that the standard of "cats" is mainly cute and fantasy.
after the return of the Great Saints and the Big Fish Begonia, the Light has produced another "Great Protection Dharma". There is no lack of topics in the animated films of the light, whether it was I who made "Tap Water" for the "Great Sage" before. or Big Fish Begonia went to the Twelve-year Agreement. This time, "Great Protective Law" has become the first domestic animated film to rate PG-13 independently, but although this adult-oriented animated film is unique in painting style and background setting, the thin story level and the practice of relying on a large number of "slang" lines to blur the focus make the film doomed to become the choice of the mainstream audience. So despite the film's reputation and the best Douban rating of the month with a score of 8.1, it seems difficult to replicate the box office success of the other two "big" prefix animations.
although the fight between the above works has just begun, it seems that more difficult days are yet to come. On the 18th, the famous IP adaptation of "late Night Canteen 2" made its debut. At present, perhaps the biggest disadvantage to it is the damage caused by previous domestic bad dramas to this IP. On the 19th, "embroidered Spring Dao 2", which was promoted 23 days ahead of schedule, strongly entered July. Although the original class has changed a lot, judging from the previous good reputation and such a large file-raising action, the film side is obviously full of confidence in this work. The youth film "Flash Girl", which will be released on the 20th, also has a good reputation and is expected to become a dark horse at the box office in mid-July.
the summer war is still going on, and nearly half of more than 60 domestic films are still ready to go, but compared with the hot weather day by day, audiences are becoming more and more calm. For example, there has been a marked decrease in the number of more than 100 million movies and the phenomenon of more than 1 billion movies in the previous two years, and more and more shoddy products have eventually become cannon fodder, if the broad masses of audiences can continue to maintain this calm state of mind. It's good for the movie market and the audience themselves.
Edit: mary
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