Yu Zhengxin film exposed two historical dramas to be released overseas

"Chao Song" is full of color and texture, and the exquisite and shocking special effects show the majestic atmosphere of the Yin and Shang Dynasty. The flowers of "the Prisoner of the Phoenix" are elegant and beautiful, and the style of "smoke and moisture" and "transcendence and vulgarity" shows the personality and pride of the Northern and Southern dynasties. From the exposure of the "Phoenix Prisoner" film flowers, Yu Zheng chose to integrate the Chinese ancient Chinese ink painting and Zen mind into the clothing, modeling, props.

"the chaos of the world, the rise of the wind and clouds, the plan to decide the world, but can not stop the love …..." In the flowers, Chu Yu was dressed in white, showing her helplessness and dismay when she first entered the court. This Shanyin princess with a mission is in prison in the court, but step by step, kind-hearted and trapped by love. And Rong Zhi's actor Song Weilong has a clear eyebrow, and a smile will explain the indifferent and elegant temperament incisively and vividly.

as the entertainment film's 2017 opening masterpiece, Prisoner of the Phoenix pushed it into the top search list as soon as it was exposed, making it one of the most watched IP dramas at the beginning of the year.

the famous producer, screenwriter Yu Zhenghe signed artists and famous writers and other important guests took the stage as introduction ambassadors to introduce new products.

Huanyi's new works include the TV series "Chao Song", which is currently in post-production, and the super IP drama "Phoenix Prisoner" under filming, as well as eight works that have been released one after another, such as "Yanxi Strategy", "Legend of the Tiger does not come down the Mountain", "Legend of the Empire", "Wind and Rain, Rouge chaos" and "Night Song". The content covers mythological epics, historical legends, Qing palace suspense, romance of the Republic of China, ancient costume martial arts and other types. The time spans nearly three thousand years of Chinese history, such as the late Shang Dynasty and the early Zhou Dynasty, the late warring States period, the Northern and Southern dynasties, the prosperity of the Tang Dynasty and the era of the Republic of China.

it is reported that the key promotion project "Legend of Hao La" has reached a strategic cooperation with Tencent Video, and Han Zhijie, general manager of Penguin Film and Television homemade drama business and general manager of Tencent Video's copyright cooperation department, also personally promoted the project. "the Legend of Hao La" describes the growth history of a legendary woman, including love, war, wonder and strategy, he said. I hope to have more in-depth cooperation with Huanyu Film and Television through exquisite and invested projects. "

another blockbuster, Legend of Empire, is adapted from Prince Gong out of print, which is known as the legend of sales at home and abroad, and the original author and famous historian Cher is also invited to recommend it at the scene. He said: "I hope that scholars, especially those who study practice, can cooperate with film and television companies like Huanyu, and work together to turn the magnificent Chinese history into a great river opera in Chinese history." Only in this way can we live up to this era and replenish some calcium to our nation from the traditional culture, and our history also has a very brilliant side. "

Cher at the scene did not forget to joke: "I hope to be able to guest star in this play with teacher Yu Zheng, hoping to play Prince Gong's father-in-law in the Legend of Empire and make his screen debut."

< strong > overseas distribution networks work together to export high-quality Chinese culture < / strong >

with the gradual maturity of the domestic film and television industry, the overseas market has become the next focus of major film and television companies, but not all companies have the ability to self-control and distribute overseas. It is worth noting that of the eight newly released projects, apart from being released in China, a number of works will be aimed at overseas audiences, intended to export Chinese traditional culture and stories overseas, with the aim of contributing to the spread of China's broad and profound culture.

among the works released overseas, there are two historical dramas.

among them, the Oriental mythological epic Chao Song took place at the end of the Shang Dynasty and the Yin Shang period, with the participation of Tang Bo and Cao Bin, PhDs of History from Renmin University of China, and "escort" from the script stage. in order to ensure the presentation of the magnificent theme of the replacement of the Shang and Zhou dynasties thousands of years ago, the ancient cities, palaces and flags also restored the architectural style of the Yin and Shang dynasties, ranging from architectural scenes to carved ornaments. All refer to the architectural style design of the Yin and Shang dynasties.

the Prisoner of the Phoenix tells the story of the Northern and Southern dynasties. Yu Zheng chose to integrate the Chinese ancient ink painting and Zen method into costumes, shapes and props, showing the civilization of the Northern and Southern dynasties, which is rarely expressed in works.

"History-oriented, handed down by people today, this is the foundation of new entertainment." Yang Le, general manager of Huanyu Film and Television, said on the spot. In fact, Huanyu Film and Television has established a complete overseas distribution system in the past five years. And successfully pushed more than 20 films and television works overseas, such as self-made hit dramas "Palace Lock Heart Jade", "Legend of Lu Zhen", "Sculpture chivalry" and so on.

at present, the overseas distribution network of Huanyu Film and Television has covered 23 countries and regions, including Singapore, Malaysia, Thailand, Vietnam, Canada, Japan, and the United States, covering 380 million overseas viewers, and has gained good ratings and reputation.

and in the domestic broadcasting channels, there will be a network-station linkage, in addition to satellite TV, will carry out in-depth cooperation with video websites. At present, confirmed cooperation includes Tencent Video, iqiyi, and first-line satellite TV.

Yang Le, general manager of Happy Film and Television, said that in the past five years, from the "Palace" series and "Beauty" series to the film and television adaptation of classic martial arts works, Happy Film and Television has always adhered to the belief of "innovation, beauty, and extreme." constantly challenge yourself.

"in the future, New Happy Entertainment will maintain its long-standing advantage of moving stories and beautiful pictures, and take cultural output as its responsibility, so that audiences at home and abroad can feel the richness and richness of Chinese culture in a series of fine film and television works, and contribute to the power of film and television people for cultural self-confidence."

Entertainment Film and Television not only accurately grasp the post-90s and post-1995 people, but also spread valuable and connotative mass culture to them, so as to fully radiate the benign and high-quality popular style content of young audience groups with the best efficiency output.

< strong > focus on supporting the backbone to create a "joint win-win strategic plan" < / strong >

in the past few years, film and television works have successfully won the popularity of many popular artists, including Chen Xiao, Yuan Shanshan, Yang Rong, Song Weilong, and so on. In the current system of entertainment, including artist training and brokerage, young editing studio, film and television publicity, derivatives development and docking, distribution and so on, every link is essential in the industry.

in the next stage, the training and output of screenwriters, directors, photographers and other talents is not only the key object of entertainment film and television in the future, but also the focus of the whole industry.

Yang Le said that in the future, he not only provides opportunities and platforms for new actors and actresses to come to the fore, but also hopes to provide benign opportunities for behind-the-scenes practitioners of TV production. Future film and television works will cover rich themes and types, and will also require different types of producers, directors, and art directors, different positioning, and different styles. The growth and maturity of these people will not only enhance their personal attainments, but also inject new energy into the industry. The forward-looking action of training future generations in the television industry is a very regular and spontaneous behavior in the television industry. the expansion of the market and the gradual maturity of the audience stimulate the metabolism of the industry.

Yang Le said: "with the commercialization of IP, today's original content has changed from being purely in the hands of the creator to the result of the combination of external forces. Open connection is the key to the transformation of every future-oriented film and television production company. "

the past entertainment represents "innovation and creativity", while the new entertainment will build an entertainment ecology that integrates artists, scripts, production, distribution, publicity and derivatives under the background of mass entrepreneurship and innovation. With the formation of a complete system, entertainment can incubate resources internally. For example, the tree of the contracted director cat and the contracted screenwriter Jade Duoduo cooperate in "the Light-year distance between me and you". Signed actor Bai Lu will also play an important role in IP dramas such as Prisoner Phoenix.

it is reported that director Cat's Tree has partnered with Jumei to explore more business opportunities. And "Legend of Empire" was filmed in Prince Gong’s Mansion, which is the first time Prince Gong’s Mansion opened the door to welcome shooting, but also reflects the connection between film and television creation and history.

she continues to say that in the future, Happy Film and Television hopes to enable elites from different industries and fields to cooperate and exchange, so as to optimize the allocation of resources, which is the "joint win-win strategic plan" advocated by Huanyu.

Today, happy movies and televisions that start anew have the confidence and strength to bring more surprises to the audience and the market. "the last five years were the richest years of film and television creation, and the market was chasing all the film and television companies, so we can't be idle for a moment, while in the next five years, what we need is not to run with our heads down, but to look up at the sky and keep an eye on the direction and forge ahead." She said.

Edit: vian