Du Lala's Promotion: the biggest placement advertisement is the new Beijing

if the audience is not good, they will not come to see the movie. since they spend money on consuming movies, counting advertisements is a natural pastime. There are indeed a lot of advertisements in du Lala's Promotion, with more than 20 people. Although it is not sure whether every LOGO is a partner, du Jinglei's du Lala's Promotion is a real advertising blockbuster. Now it has long been a winner-take-all, strong and powerful business society. In the film, she works for the DB of the International Fortune 500. the number of advertisements implanted not only shows the crew's contacts and financial resources, but also determines the reality of the film. The advertisement for du Lala's Promotion has three levels, that is, the specific brands used by white-collar workers, the new lifestyle and the new Beijing.

& the more ldquo; ads, the better. How humiliating it is! & rdquo; to criticize a lot of implant ads, Xu Jinglei did not dodge and pretend to be angry, but answered the question in a direct way. As a modern urban fashion love film, whether there should be advertising placement is not an issue that needs to be discussed, the key lies in how it should be implanted and how to make it easier for people to accept. To this end, China Film Group has partnered with DMG Group, which is a strong independent advertising agency in the advertising industry, selecting many products that fit well with fashionable white-collar workers for du Lala's Promotion, such as stomach-warming tea, sports cars and credit cards, big-name clothing and overseas travel, etc. Audiences live in a world full of LOGO. As long as it fits the plot, everything is OK. The best documentary short film at this year's Oscars is "the World of LOGO". Xu Jinglei's generous and frank admission is only to reconfirm this fact, otherwise the film can erase the ubiquitous brand only through computer special effects.

the more modern significance of du Lala's Promotion is that what is implanted is not advertising, but a way of life. through this film, hundreds of millions of white-collar women learn not about the brand itself, but why it is used by the brand and how to use it more beautiful. more stylish. In the wave of consumer culture sweeping the world, it is unspeakable pleasure for modern people to use the right brand, and the affirmation of oneself is completed in the experience of fashion, which is a happier thing for advertisers. Rising to the core value of the brand is that all big brands must be pursued. The ultimate goal of white-collar women's shopping is their self-discovery. The establishment of the popular system must be based on the enjoyment of clothing and other way of life. Du Lala's origin, struggle and brand choice have the most extensive foundation for the current China. The advertising group of du Lala's Promotion forms a specific interpretation of consumerism of white-collar workers, guides hundreds of millions of viewers to obtain a framework of identity and a sense of order through different media, and induces consumers to pursue a certain symbolic value and symbolic meaning of goods. Du Lala's Promotion connects and integrates the endorsements, uses and sights of famous artists such as Xu Jinglei, Huang Lixing, Karen Mok, Wu Peici and Li Ai with their established identity, status, experience, taste, knowledge, etc., thus creating the symbolic value and symbolic meaning of the goods and jointly constructing the white-collar way of life. Du Lala's Promotion, along with movies and TV dramas such as Sex and the City and the Devil in PRADA, provides a sample of high-end life in the consumerism era, through which viewers can easily get a glimpse into this lifestyle and generate positive motivation for work.

in fact, the biggest embedded advertisement in this film is not Yida chewing gum, Lenovo computer or Mazda car, but the image of the new Beijing. The skyscrapers, the traffic, the fashion coordinates. This time, the glowing Beijing cooperates with Zhang Yibai, who is good at capturing the dynamic rhythm of the city, and the effect can be said to be no less than the tailor-made city advertisements. Viewers can see the mysterious urban cultural atmosphere hidden behind them through colorful fashion, gorgeous advertisements and distinctive new buildings. This is the best certification and declaration of ldquo; Beijing is our city & rdquo;. The impression of cities such as Paris, London, New York, Moscow, Tokyo, Hong Kong, Rome and Shanghai used to refresh the memory of the audience through literature and news, especially Hong Kong. Hong Kong's modern image and cultural characteristics in the world and mainland China are believed to be obtained by the vast majority of people through thousands of realistic films, with fans all over the world. Mong Kok, Central, Causeway Bay and Chungking Mansions have won mythical and phenomenal places of film pilgrimage.

from Metro to Spring, waiting alone to du Lala's Promotion, Beijing is a new feeling for city residents, mainlanders and foreigners. Light and shadow is the most direct and effective artistic means. It is hoped that more and more films will focus on Chinese cities. Beijing in history, together with the capitals of Chang'an, Luoyang, Bianliang and Jinling, has formed three thousand years of imperial civilization, while du Lala's Promotion combines all kinds of consumption in commerce, politics, economy, literature and art in contemporary society & mdash The operation of power makes the audience see the possibility that the urban civilization system composed of various symbols has evolved into a modern myth. Du Lala is just a little woman, but the new Beijing is formed through tens of millions of du Lala.