Online game manufacturers abandon simple endorsement models and tap into celebrity influence

stars endorsing online game products have long been commonplace for the online game industry. A few days ago, the online game masterpiece "Zhu Xian 2" under the perfect time and space officially launched the public test, and the cooperation between the company and Zhou Xun also reached the most exciting part. For online game manufacturers, in addition to making use of the popularity of stars to boost the fame of the game, they can also make use of the mass influence of stars to attract new users.

< strong > New products get attention before they appear on the market < / strong >

< strong > < / strong > in mid-September, the oriental fantasy online game blockbuster "Zhu Xian & middot; Love and hate Restoration" starring Zhou Xun and music producers Xiao Ke, Lin Xi and perfect time and space premiered across the country and was quickly highly recognized by the market. This not only makes the online game masterpiece "Zhu Xian 2" under the perfect time and space has not yet been listed, but also makes the cooperation between the perfect time and space and the star spokesman reach a new height.

in the view of online game analysts, the online game blockbuster "Zhu Xian 2" created by Zhou Xun in conjunction with perfect time and space has not only made perfect time and space successfully improve the popularity and market influence of its game "Zhu Xian 2" with the help of Zhou Xun's endorsement. At the same time, it also makes the perfect time and space to enhance the international image of its own brand with the help of Zhou Xun's international influence. Perfect time and space this time uses the power of film and television media to hire many stars to produce this online game blockbuster "Zhu Xian 2", which can be called a classic endorsement case in China's online game industry. It can be said that "Zhu Xian 2" is another success of perfect time and space in marketing.

for perfect time and space, Zhou Xun's FANS group is usually between 18 and 28 years old, and this group is also the target group of online game companies. In fact, through cooperation with stars in many aspects, perfect time and space has expanded the awareness of its own products and brands, improved its own influence and brand reputation, and added more popular factors to its online games. Closer to the public, so that online game products are more familiar with and accepted by the public.

< strong > online game manufacturers get rich returns < / strong >

behind the classic endorsement of "Zhu Xian 2", perfect time and space has a long-term cooperation with many stars. As early as 2005, perfect time and Space invited Liu Yifei as the spokesperson for Perfect World, its first game, and the game single "Perfect World" created and sung by the music group Shuimu Nianhua appeared on the stage of the 2006 CCTV Spring Festival Gala.

the great success of "Perfect World" games and music has not only created a precedent for the landing of online game theme songs in the CCTV Spring Festival Gala, but also made the game "Perfect World" a household name overnight, bringing rich returns for the perfect time and space. Since then, the perfect time and space and Ren Xianqi cooperation, for the game "Zhu Xian" to create and sing the theme song "Zhu Xian, I come back", but also let the perfect time and space taste the benefits of cooperation with stars.

in addition to working with singers, perfect time and space has also carried out all kinds of cooperation with the film and television industry. Whether it is "perfect" filmed by perfect time and space investment, or in cooperation with John Woo's historical drama "Red Cliff" and the popular martial arts comedy "Swordsman" to launch an online game of the same name, perfect time and space have successfully demonstrated the elegant demeanor of their online games to the world with the help of the familiar field of film and television songs.

At the same time, more consumers have learned about perfect time and space and its online game products through traditional forms of entertainment such as movies, films and television. In mid-September, perfect time and Space partnered with Liu Qian, the spokesman and magician of Legend of Ghost and God, to hold the rdquo;—— Asia Tour of Liu Qian in Shanghai where the dream of rdquo;—— began. The success of the tour also proved that the influence of perfect time and space has expanded to the entire performing arts industry.

< strong > comprehensively enhance the international image of the company < / strong >

once upon a time, the domestic online game industry set off an upsurge of star endorsements. Shoot posters, attend press conferences, participate in local promotion meetings, stars and game manufacturers are happy to repeat simple and monotonous game endorsements. But are all these efforts really effective?

in the face of previous precedents, and in order to give full play to the influence of stars, perfect time and space uses the music station embedded in the game as a channel, through in-depth cooperation with stars, hoping to make a connection between the fans group of stars and the existing online game users. For example, perfect Music Station invites Zhang Ziyi to participate in the recording of in-depth interview programs, the national concert of Shuimu years, and the online game blockbuster "Zhu Xian 2" starring Zhou Xun, all of which are perfect time and space hoping to make use of the influence of stars. Let stars have a dual connection with the game to attract players and improve the viscosity of existing users.

from the earliest Liu Yifei and Shuimu years, to Lin Zhiling and Ren Xianqi, and then to Zhou Xun, Zhang Ziyi and Liu Qian, it is not difficult to see that today's perfect time and space has become more and more international in the choice of spokesmen. pay more and more attention to the influence of spokesmen in the world. This means that under the guidance of international development strategy, perfect time and space is gradually building and strengthening its international image through spokesmen.