A probe into the ticket purchase Mode of QQ, the New favorite of the Film Market on the Internet Shopping platform

On September 28, Wu Yusen's first martial arts masterpiece "Sword Rain" was released. In order to win the box office war of Golden Week, the producer married QQ movie tickets early, and launched QQ members 'free movie viewing activities in Beijing, Shanghai, Shenzhen and Chengdu, which aroused enthusiastic response among members. QQ movie ticket, as the largest online discount ticket buying platform in China, has quickly become a new favorite in the movie market and has become a new force in Tencent's one-stop online life platform.

High quality service and low price, fans love it

Since its establishment in October 2008, a total of 400,000 people have purchased tickets on QQ movie tickets. “QQ home movie tickets 40% off every day, my girlfriend and I have become frequent movie theater, she praised me and economic and romantic. rdquo; A netizen shared his experience on QQ Weibo. In recent years, movie ticket prices have been rising all the way, blocking many fans from the cinema, and the introduction of QQ movie tickets not only allows users to enjoy preferential treatment, but also lowers the threshold for viewing movies.

According to statistics, QQ has 700 million active users, and QQ movie tickets have profound significance for cultivating consumers 'movie viewing habits and maximizing potential movie consumers. For the industry, QQ movie tickets really realize the movie everyone to see, opened the public viewing era. Insiders pointed out that although Tencent has been emphasizing to create a one-stop online life platform, but in fact, this kind of online life and offline life close combination has begun to emerge, QQ movie ticket has become Tencent localization online life service layout an important chess piece.

The influence is prominent, and the film side gathers together to seek cooperation.

Up to now, QQ movie tickets have cooperated with more than 20 influential film companies at home and abroad, such as 2012, Avatar, October Siege, Pirates of Dreams and other free ticket-grabbing activities. For example, the recent Hollywood action movie "Death Squad," together with Tencent has held a number of QQ members in Beijing, Shanghai, Shenzhen, Chengdu, etc. free viewing activities. The activity successfully covered more than 20 million QQ members, and finally more than 700 members were lucky to get free movie viewing opportunities. With the help of the huge response caused by this activity among members, it also effectively drove the growth of cinema viewers.

Film filmmakers increasingly frequently cooperate with QQ movie tickets, which has also attracted the attention of industry personages. In this regard, Tencent QQ movie ticket related responsible person said, QQ movie ticket is widely favored by the film side, the key lies in Tencent has a large number of user resources. QQ has already exceeded 100 million online users nationwide, and most of them are potential consumers of movies, which is the core of QQ movie tickets to attract partners. In addition, Tencent also gives full play to the promotion effect of different products, cooperates with online and offline activities, in QQ message pop-up window, Qzone and QQ member official website and other golden advertising space, and uses the recent rise of official micro blog marketing, official interactive space marketing, etc., to carry out high-density, all-round exposure of cooperative movies, publicity effect is immediate.

Marketing experts analysis, QQ movie tickets help film companies close the relationship between QQ users, and QQ users often become direct consumers of movies. In a sense, QQ movie ticket is no longer a simple advertising platform for film promotion and display, but also a marketing tool to help film companies directly obtain users, which may become a new trend in future movie marketing.

Jointly QQ Group Buying, Creating a New Pattern of Film Market

Not long ago, QQ movie tickets and QQ group buying joined forces to launch movie group buying activities in Shenzhen. The limited 13550 sets of movie packages were snapped up within one day. QQ movie tickets opened up the star-rated cinema group buying market in Shenzhen area with powerful platform advantages and publicity resources, providing low-cost and high-quality services for local movie fans.

As more and more cinemas begin to cooperate deeply with QQ movie tickets to jointly expand the movie market, the platform resources of QQ movie tickets have benefited more than 200 cinemas in 49 cities across the country. QQ movie ticket related responsible person said, Now e-commerce and real economy combination is more and more close, Internet information transmission efficiency, Convenience and other advantages are obvious, Network ticket sales prospects are optimistic, And the proportion of network box office in the whole movie box office will certainly increase.

Selling more than just movie tickets.

However, selling movie tickets is only a service module.& rdquo; Tencent related responsible person explained that QQ movie tickets actually continue is Tencent one-stop online life platform concept, by providing affordable high-quality products and services to movie viewers, the audience's viewing consumption will remain on this platform. rdquo; For this reason, QQ movie tickets are launched in many ways, fully integrate internal resources, combine Qzone and QQ group purchase, and enrich one-stop online life platform through mutual influence of friends and word-of-mouth communication.