Former Amazon Fire TV division chief joins Apple in charge of Apple TV

According to foreign media reports, Apple hired Timothy D.Twerdahl, former head of Amazon's Fire TV division, as vice president of Apple TV product marketing, and transferred the previous executive officer in this position to the media content trading department.

Original title: Apple poached Amazon's former Fire TV division head to take charge of Apple TV

According to foreign media reports, Apple hired Timothy D.Twerdahl, Amazon's former Fire TV division head, as vice president responsible for Apple TV product marketing, and transferred the previous position. The executive officer transferred to the media content transaction department.

Apple officials said Twerdahl will join this month. According to his profile, he has served as general manager and director of Amazon's Fire TV business since 2013. In addition to being in charge of Amazon's Fire TV, he has also held senior positions at Netflix and Roku. At Apple, Twerdahl reports to Greg Joswiak, vice president of iPhone marketing, according to people familiar with the matter.

The moves signal Apple's renewed focus on the Apple TV project, which has been stalled in the past due to failed negotiations, and provide more content for the device.

Although Apple has great ambitions for the TV industry, according to the latest data from market research firm eMarketer, Apple TV ranks at the bottom of the connected TV market during the holiday shopping season, worse than competitors Google Chromecast and Roku, and its market share is still shrinking. Data from eMarketer shows that Apple's share of the connected TV market is only 11.9%, down from 12.5% in the third quarter of last year. In 2014, before the release of the new Apple TV, Apple TV's market share was 13.5%.

Editor: Nancy