Tang Yuan's creation Sun Lei: IP outlet, campus authors may become the biggest source of content creation

As one well-known IP after another is sold at sky-high prices, another issue seems to require our attention more: the original copyrights and IP stored on the market are limited after all. Now that everything has been divided up, how to continue to maintain blood supply seems to have become another problem. At the same time, sky-high content cannot be accepted by everyone in the market, so where should more film and television content sources go?

With the rise of IP craze, giants such as BAT have poured into the film and television industry. Since 2015, the domestic film and television industry has experienced an unprecedented explosion. The ensuing demand for content has gradually increased, and copyright awareness has gained unprecedented attention. In the era of mobile Internet entertainment, seizing the screen seems to have become one of the necessary strategies, and the supply of original content has become a battleground for military strategists. As one well-known IP after another is sold at sky-high prices, another issue seems to require our attention more: the original copyrights and IP stored on the market are limited after all. Now that everything has been divided up, how to continue to maintain blood supply seems to have become another problem. At the same time, sky-high content cannot be accepted by everyone in the market, so where should more film and television content sources go?

Yes, the campus market, which is still so white-hot in the blue sea, and a market with tens of millions of users with tens of billions of consumption potential, has once again become the focus. To this end, we interviewed Sun Lei, the head of the largest campus literature community charity organization and the largest campus author cluster matrix in China, the general manager of the National Campus Literature Alliance and the National Campus Author Club, and senior marketing manager of Tangyuan Creation under Chinese Online. Let us analyze it from a more professional and practical perspective.

National Campus Literature Alliance: Sponsored by Tangyuan Creation, the leading domestic mobile reading and writing platform under the Chinese Online Group, and guided by the China Writers Association and the Internet University, it was established in March 2015. As of now, it has jurisdiction over seven domestic regions and 30 provinces and cities. Its channels cover 3000 campuses (universities + middle schools), member units more than 1500 campus literary clubs, and more than 80,000 campus authors have settled on campus. It has cultivated people such as Jiangsu University Zhu Jiqian, Wang Xu of Heilongjiang University of Traditional Chinese Medicine and other emerging writers born in 1996 cover dozens of work categories such as campus youth, thriller and supernatural, prose poetry, and travel. It has been recognized and supported by many well-known writers, media, universities, and governments. It has become the only formal and largest campus literary public welfare organization and campus literary club exchange platform in China.

Leading the third industrial revolution in China's campus literature is a dream and a responsibility

. Before joining the National Campus Literature Alliance, Sun Lei, who graduated from the Beijing Institute of Printing, once worked as human resources at the Chinese Online 17K Novel Network. The dual factors of just entering the job and engaging in online literature determined her love for original literature and her feelings for campus. At the right time, Shan Xinghua, former general manager of Xiaomi's national campus market, joined Tangyuan's creation, and Sun Lei's campus marketing career began. The establishment of the National Campus Literature Alliance is the beginning of all subsequent stories. From zero to 1, from 1 to 2, from simple work to the present love, it only stems from this group of people's hatred of the chaos of domestic campus literary organizations, and from the confusion of students in various campus literary societies about their dreams. Building the most authoritative campus literary public welfare organization in China has become the original intention.

It is a feeling and a responsibility to set off the phoenix of domestic campus literature societies.

Sun Lei said that in the past year, we have encountered countless doubts, countless satire, and countless attacks, but fortunately, we have never had the idea of giving up. It is this persistence and belief that makes students who truly love creation begin to believe in us, love us, and support us, because students have a very good judgment on right and wrong and compare their hearts with each other. Over the past year, we have supported more than 1000 campus literary societies, allowing many campus literary societies that were on the verge of being banned to regain one of the most powerful student societies in our school. We have invested more than 1 million yuan in campus literary societies and went to more than a dozen provinces and cities to carry out hundreds of offline activities, with a cumulative number of online and offline participants exceeding 2 million, benefiting more than 1000 campus literary societies. Facts have proved that what we do is not only conducive to the business development of Tangyuan creation, but also conducive to promoting the prosperity and enrichment of the original creators in China, and more conducive to the promotion of domestic campus literature construction.

Building an omni-channel ecosystem of campus literature in China and creating a domestic original creator Huangpu Military Academy

When talking about the future development direction of the National Campus Literature Alliance, Sun Lei is very confident. In 2016, on the basis of consolidating and expanding the existing scale, the National Campus Literature Alliance will focus on the content distribution of campus authors, support individual outstanding campus authors, and create four channel matrices while maintaining existing operations: The campus literature new media operation matrix cooperates with Weibo campus strategy, cooperates with Himalayan FM's National Campus Radio Alliance to create an audio distribution channel for campus works, cooperates with Today's Headline College to build a self-media operation matrix for campus authors, and cooperates with reading terminals such as Reading Cooperate to open a distribution channel for campus works reading terminals. At the same time, it will increase the integration of online and offline, continue to maintain cooperative relationships with hundreds of domestic companies including New Oriental Online, Black and White Campus, Xinkai's Playschool, School Guide Network, Direct Internet, and Hunting.com, etc., and deepen the prosperity and rejuvenation of campus literature through lectures by famous teachers, campus literature forums and other methods. Through independent and cooperative methods, we can open up a multi-link integrated campus literature ecosystem such as campus literature, campus authors, campus screenwriters, campus internships, campus employment, campus part-time jobs, campus film and television, and campus training, redefine campus literature, and deeply cultivate campus authors. Business, open up multiple channels from the generation of works to incubation to derivation and distribution.

When IP reaches the forefront and original content is scarce, how to supply blood to this market may require our attention more. With today's achievements and benefits in the future, the author hopes that the National Campus Literature Alliance and the overall campus market of Tangyuan Creation under the overall coordination of Sun Lei can provide more high-quality potential authors and works for domestic original content and become the Huangpu Military Academy of the new generation of original creators in China.

Editor: vian