The opening ceremony of Sega's first flagship store in the world was held in a grand manner. Sonic Airborne Bailian ZX detonated carnival

Jiuzhiwang Shanghai News On April 30, Sega's first official flagship store in the world,"SEGA STORE SHANGHAI", was fully upgraded at Bailian ZX Creative Fun Hall L1, the original location of the flash store, ushering in a grand opening ceremony. Nei Haizhou Shi, representative director, president and executive chairman of Sega Co., Ltd., COO, president and executive chairman of Sega Co., Ltd., Justin Scarpon, executive director and director of cross-media business department of Sega Co., Ltd., Cai Gongming, president of Sega's first flagship store operation partner and Roadpainting Film and GuGu, President of GuGu, Ms. Cao Jia, Chairman of Bailian Co., Ltd., General Manager of Bailian ZX Creative Fun Market, attended the ceremony, and Sonic made a big appearance to jointly cut the ribbon. Many well-known media gathered to report, and fans from all over the world attended the banquet to witness the opening of SEGA's first flagship store in the world. The event site was filled with excitement.

This time, SEGA's first flagship store in the world will debut with its 12 classic IPs. The stormy blue lightning "Sonic the Hedgehog" series, the most passionate epic "Dragon among Men" series, and the "Goddess Annography" series The phenomenal work "P5R", the strategy game "P5T" and the classic restart work "P3R" will all be unveiled; the ninja game represents the return new work of the "Super Tolerance" series "Shinobi Counterattack Strike", the world's first popular virtual singer mobile game "Hatsune Miku: Colorful Stage ", as well as" Super Monkey Ball "," Magic Bubble "," Cherry Blossom War "," Goddess Rebirth V Vengeance "," Metaphor Fantasy "and other highly popular IPs will come, waiting for you. The arrival of fans. As early as the product promotion stage, there have been many rounds of heated discussions on social platforms, and fans have planted grass for their favorite IP products. During the trial opening period of the store from April 29 to 30, multiple rounds of shopping spree were triggered, and fans who came from other places gathered here. At the same time, SEGA's first flagship store in the world will officially open on May 1.

At the ribbon-cutting ceremony, Sega Co., Ltd.'s representative director, company president and executive chairman, said,"In SEGA's first flagship store in the world, in addition to selling original products with SEGA's popular IP, it also sets up new games. Experience zone, I hope everyone can feel the" surprise "," touching "and the" connection "between people through various IPs. In addition, we have also specially prepared original products planned and manufactured by local China companies to meet the diverse needs of China fans." Cai Gongming, the world's first flagship store operation partner and president of Roadpainting Film and Television & GuGu, lamented,"For countless game enthusiasts, SEGA is a passionate youthful memory and an irreplaceable emotional sustenance. Every classic IP and every popular game have brought us endless surprises and emotions. Today, SEGA's first flagship store in the world has chosen to take root in Shanghai, a hot land full of vitality and creativity. It is undoubtedly a major landmark move." As Li Ling, general manager of Bailian ZX Creative Fun Market, pointed out,"SEGA's first flagship store in the world brings not only the world's first immersive game space and limited edition IP derivatives, but also a place that resonates with cross-generation players and allows virtual and reality.'future casino' intertwined. This is not only a business cooperation, but also an accurate response to young consumption trends." All the guests at the scene joined hands to cut the ribbon for a puzzle creative and jointly completed the grand opening of SEGA's first flagship store in the world. In addition, the wonderful interaction with Sonic the blue hedgehog pushed the event to a climax. Sonic put on a classic pose and interacted enthusiastically with the fans on the spot. After the ribbon-cutting ceremony, Sonic also held a series of close fan interaction activities in the store such as "One-Day Store Manager" and "Book Signing & Group Photo Gathering".

The launch of SEGA's first flagship store in the world not only carries the emotional memories of old players, but also reconstructs offline entertainment scenes through the innovative model of "game + business + social". With SEGA's world's first flagship store settling in Shanghai Bailian ZX Creative Market, this dimensional carnival may be becoming a vivid footnote to the new consumption era. SEGA's first flagship store in the world will officially open on May 1st. This May Day will allow us to regain the excitement of arcade halls and witness the new possibilities of next-generation entertainment! The introduction of store content such as products sold and opening activities will be gradually made public. Please pay attention to the official social media accounts Weibo, Xiaohongshu, and Douyin to follow up on the developments as soon as possible.