Aofei Games invests in Kadukawa Games, accounting for nearly 10% of the shares, reserves secondary game IP

It was determined that Aofei Entertainment is its only investment partner in the mainland of China. After the completion of this investment, Aofei will hold no more than 10% equity in Kadukawa Games.

Recently, Japan's Kadukawa Games announced that it will establish cooperative relationships with game companies from various regions around the world, confirming Aofei Entertainment as its only investment partner in the mainland of China. After the completion of this investment, Aofei will hold no more than 10% equity in Kadukawa Games.

This investment in Kadukawa Games has expanded Aofei's reserve of IP for genuine Japanese second-element games. In the future, Aofei will join hands with Kadukawa to find the best development model for this series of cooperative IPs from aspects such as animation and game works, genuine peripherals, high-quality IP film and television adaptations, and even VR applications, so as to achieve seamless communication between China and Japan in the secondary world. Through this marriage, Aofei will introduce Kadukawa's Japanese Beautiful Girl Game Series and other types of creative games into China, which means that in the near future, domestic players will be able to easily experience authentic Japanese second-element mobile games on their mobile phones.

While Kadukawa Games is responsible for the group's game distribution business in Japan, it is also producing original IPs. In recent years, it has launched a number of excellent original IPs and IP adaptations, including the "Fate/Stay Night" series, which is widely known to domestic players.,"Fleet Collection","Discretionary Stories of the Headless Horseman" and "Love Live!" etc., and these works have a large number of loyal fans in the domestic secondary world.

In the past two years, the concept of secondary yuan has become popular in China, and the secondary mobile game market has also developed rapidly. The market scale has become increasingly large, attracting increasing capital. According to data, the growth rate of China's secondary mobile game market exceeded 150% in 2015, reaching 1.384 billion yuan. In 2016, the overall market size is expected to reach 2.931 billion yuan. Industry insiders believe that with the rapid growth of secondary and pan-secondary consumer groups, the improvement in the number and quality of secondary mobile games, and the superposition of pan-entertainment effects, secondary IP mobile games will achieve explosive growth in the near future. As Kadokawa Animation's only investment partner in the mainland of China, Aofei Entertainment has always paid close attention to the secondary market. In 2015, it invested 900 million yuan to acquire "Youyao", the country's first original comic platform, to develop more derivative industries for high-quality domestic original animation works, such as movies, TV series, games, consumer goods, etc.

Editor: yvonne