Shenyang Huachen: After three years of being here, it has achieved several first place titles, with a total box office of nearly 100 million yuan

as Huachen Cinema, which has been in Shenyang for only three years, Huachen Cinema has created several firsts in Shenyang cinemas: the first to launch member telephone booking service, the first to introduce 3D movies, and the first giant screen with a width of 16 meters-hellip;… 2010, 1.2 million to 1.5 million people will go to Huachen Cinema to watch movies, and the box office will reach 55 million yuan, accounting for more than 30% of the city. The emergence of this grand occasion cannot but be said to be a miracle in the development of Shenyang film industry. What on earth is & ldquo; stunt & rdquo; makes & ldquo; Huachen & rdquo; become the leader? On September 1, the reporter specially interviewed Sun Lexiang, general manager of Shenyang Huachen Cinema, and found the answer.

< strong > Cinema survival and development requires audience approval < / strong >

Shenyang Huachen Cinema was completed and opened in 2008. In only eight months of business that year, the box office exceeded 10 million yuan. In 2009, it grossed 29 million yuan, and in 2010 it will exceed 55 million yuan (plus the new Sanhao Street store). These achievements are second to none in the three northeastern provinces and are always among the top 30 in the country. Three major steps have been taken in the past three years, creating 90 million yuan for Shenyang film market. How do you do that? General Manager Sun Lexiang told reporters that the survival and development of cinemas need audience recognition, which first takes the quality of service as the evaluation standard, and high-quality service is inseparable from advanced design concepts and projection technology.

Shenyang Huachen Cinema has a unique theme design in terms of North American style in terms of software and hardware facilities, and the film culture atmosphere is everywhere. For example, 600 square meters ticket hall, 10 meters tall, luxurious decoration, extraordinary bearing. Plus the 8.5-meter-wide, 60-meter-long entrance corridor with luxurious pure wool carpets, the per capita public space of the audience is more than one square meter, which is twice the standard of the national five-star cinema. Even when the audience is full, the audience can still be relaxed and comfortable.

the projectors, stereos, decoders and screens used in cinemas are all world-class. Eight cinemas are equipped with brand-new imported 2K digital projectors, and the projection effect is very impressive. Humanized and dimming lighting design, luxurious bathrooms with hot and cold water supply, special passageways and seats for the disabled, rest chairs everywhere, and so on. It can be said that when watching movies here, the feeling of humanistic care can always be naturally revealed in silence.

with the approval of the audience, there is a platform for development; with the word-of-mouth of the audience, there is a driving force to move forward. Shenyang Huachen Cinema has become a new star at the box office in Shenyang, in which advanced software and hardware facilities and first-class service play an important role.

< strong > cultivate the market, cultivate the audience, and guide cultural consumption < / strong >

with the implementation of the national cultural industry development strategy, the Chinese film market has ushered in the opportunity of vigorous development, the Shenyang film market is also very active, and the competition between cinemas is inevitable. Shenyang Huachen Cinema does not just focus on this, but takes it as its own responsibility to make the market bigger and stronger. General Manager Sun Lexiang appreciates such a sentence very much: no matter how good the film market is, ldquo; needs to be cultivated, and no matter how good the film audience is, it needs to be cultivated. & rdquo;

only when the cake of Shenyang film market becomes bigger and the audience increases, can we avoid the vicious competition of the film industry and develop a virtuous circle. To this end, Huachen Cinema put forward & ldquo; five-star service, civilian price & rdquo; business philosophy, to make the audience like eating a bowl of ramen, drink a drink, watching movies as a way of life, a cultural habit.

Shenyang Huachen Cinema always adheres to the idea that ldquo; audience comes first and ticket price is second. To this end, rdquo; has formulated a series of business measures. Among the many cinemas in Shenyang, Huachen Cinema has launched a membership card as low as 5% mdash; a membership card with a 40% discount; and the first company has launched a multi-period pricing strategy with a special discount before 12:00 and after 21:00, increasing attendance during non-mainstream hours in Shenyang by 50% and extending business hours by 1 hour at night for 2 hours. The first company implements the convenient service of website inquiry, telephone booking and so on.

because the projection technology is more professional, the ticket price is closer to the people, the quality of service has been improved, and the business hours have been extended, the audience has gradually felt that the life of owning a movie is different from now on.

in the three years since its opening, Huachen has implemented the measures of cultivating the market and training the audience, which has also promoted the Shenyang film market to become unprecedentedly active. With the explosive growth of the audience, the Shenyang film box office has also doubled, from the initial 30 to 40 million yuan to hundreds of millions of yuan.