Li Yanhong adjusts Baidu's glutinous rice structure: reducing ticket subsidies and marketing expenses Xiang Hailong serves as general manager

Li Yanhong also expressed his plans for the service business: "Although the company has reduced the consumption subsidies and marketing expenses for glutinous rice and Baidu takeout, we still believe that the service business is an indispensable part of the company's business and is closely related to the company's future development. inseparable".

The original title of Baidu has been adjusted again: Xiang Hailong, the general manager of Nuomi, was dismissed.

Baidu announced through an internal email on the 16th that it would optimize the organization and adjust the management structure of Baidu Nuomi. Xiang Hailong, senior vice president of Baidu and president of Baidu Search Company, will personally serve as General Manager of Baidu Nuomi.

According to reports, the adjustment of Baidu glutinous rice aims to further concentrate advantageous resources, strengthen the construction of service ecology, promote the combination of service businesses and artificial intelligence (AI), and better enhance the user experience. At the same time, it provides Baidu's artificial intelligence software and hardware products. Give more life service capabilities.

Baidu said that since joining Baidu in 2005, Xiang Hailong has accumulated in search and business for more than ten years, and has profound insight and mature experience in sales systematization, systematization and refined management. Having him in charge of the glutinous rice business this time will help better coordinate Baidu's internal resources and coordinate business development.

At the Baidu earnings call conference just over February 24, Robin Li also expressed his plans for the service business: "Although the company has reduced the consumption subsidies and marketing expenses for glutinous rice and Baidu takeout, we still believe that the service business is an indispensable part of the company's business and is inseparable from the company's future development."

Data shows that in the fourth quarter of 2016, Baidu's total e-commerce transaction volume (GMV) was 18.1 billion yuan, a year-on-year increase of 23%.

At the same time, Baidu Maps, Baidu glutinous rice and Baidu takeout have joined forces to continuously expand the POI database. As of December, users have been able to directly access more than 2.4 million merchants, an increase of 117% over the same period last year.

In addition, Baidu announced that Zeng Liang, former vice president of Baidu and general manager of Baidu Nuomi, used his position to illegally provide assistance to a KA channel agent while serving as general manager of Baidu's major customer (KA) sales department, and used the agent from the channel to seek private benefits in the financing process violates the company's professional ethics and constitutes a serious violation of discipline.

In this regard, Zeng Liang has admitted the above-mentioned violations of discipline, voluntarily admitted his mistake to the company, and reimbursed the company's economic losses. Baidu decided to terminate Zeng Liang's labor contract and has already dealt with the agent involved.

Editor: Nancy