Film and television works allow China stories to truly go abroad, excellent works are sought after overseas

The remake of "National Witness" in South Korea indicates that the export of China's film and television culture has begun to move towards a new starting point. China stories are not only favored by people from all over the world, but also excellent China stories are allowing people in more countries to feel the essence of China culture through localization.

. In 2015, China actor Sun Honglei won the "Best Actor Award in the Overseas Unit" at the 52nd South Korea Bell Award for his outstanding performance in the movie "National Witness." As the oldest film festival award in South Korea, the Dazhong Award is also known as the three major film awards in South Korea, along with the South Korean Qinglong Film Award and the South Korean Baekxiang Art Award. What kind of role did Sun Honglei play that overseas audiences could buy?

In the movie "National Witness", Sun Honglei plays the role of the rich man Lin Tai. His extremely intense performance vividly displays the ruthlessness and toughness of the ambitious man, and also perfectly interprets the deeply responsible image of his father. He was recognized by many audiences for his superb acting skills, and won the Best Actor Award at the 1st London International Chinese Film Festival in 2013.

Not only that, the South Korean film "Silence" adapted from the film was officially launched in South Korea last year. This is the first time that a commercial genre in mainland China has been remade into a movie by South Korea. When talking about why "National Witness" was remade,"Silence" producer Lin Chengyong said: "When I was invited to participate in the Busan International Film Festival in 2013, I saw this China film for the first time, and I strongly felt it at that time. The emotions portrayed in the film. This is an emotion that can resonate in any era and in any country, and it is equally convincing in South Korea." The remake of "National Witness" in South Korea indicates that the export of China's film and television culture has begun to move towards a new starting point. China stories are not only favored by people from all over the world, but also excellent China stories are allowing people in more countries to feel the essence of China culture through localization. "National Witness" has contributed a genre model worth learning from to the China film market and also opened up the international market.

In addition to movies, in recent years, the popularity of domestic TV dramas overseas has long become a beautiful scenery. "A Beautiful Times for Daughter-in-Law" is popular in Africa and is sought after by local audiences. "For Africans, China is far away, but through China film and television dramas, we feel that China people are around us. Like us, they have their own joys, sorrows, and common dreams and pursuits. We welcome such stories." Mshana, director of Tanzania's National Television Station, who once introduced "The Beautiful Times of Daughter-in-Law," said that China's film and television works have become a window for more and more African people to more comprehensively understand China society, China families and ordinary China, and then understand and support China, and become an "ambassador on the screen" to spread contemporary China values.

Excellent domestic TV series such as "Nirvana in Fire","Legend of Zhen Huan" and "The Happy Life of Golden Wolf" have gone abroad and are broadcast in North America, South Korea, Singapore, Malaysia, Vietnam, Indonesia, Africa and other countries and regions. When "Sansheng III Ten Miles Peach Blossom","Beautiful Beauty" and "Beautiful Smile" were broadcast on the American video website Dramafly, they all ranked among the top five clicks on the website, and some even ranked first. Among them,"Sansheng III Ten Miles Peach Blossom" The number of clicks exceeded the Korean drama "Ghost" broadcast during the same period. According to Ma Zhongjun, chairman and general manager of Ciwen Media, the British mainstream media will broadcast "Flower Thousand Bones" in the near future. This is not the first Xianxia drama to go international.

In recent years, the influence and ratings of China's TV dramas in overseas markets have continued to increase, and domestic TV dramas have truly realized the transformation from "take-away doctrine" to export innovation. According to relevant data, China's total TV drama exports in 2016 were 510 million yuan, accounting for 68% of the total TV program content exports.

In the field of documentaries, the high-acclaimed domestic large-scale food documentary "A Bite of China" has been broadcast in more than 100 countries and regions, and most viewers around the world can "feast their eyes." The film has been currently broadcast on mainstream channels in India, Belgium, Poland, Australia and other countries. Many foreign viewers made a special trip to China after watching the program, not only to "taste" the delicacies on the land of China in the picture, but also to "taste" the profound and profound Chinese culture.

Due to regional and historical reasons, China has always been regarded as a mysterious country by the world, especially the West. With the steady advancement of China's reform and opening up and the continuous enhancement of its economic strength, it has aroused the curiosity of countries around the world about China on the one hand, and created favorable conditions for the international dissemination of China culture on the other hand. With the help of these popular film and television works that reflect China's history and culture, the world has a newer and more comprehensive understanding of China and opens a window for exchanges with the world. At the same time, these film and television works allow China stories to truly cross the country, show people around the world the contemporary mainstream values of China and excellent traditional Chinese culture, and let people around the world feel the beautiful China Dream one by one.

Editor: Mary