Digital Cinema will become a New growth Point of projection Market DP will enter China

Yes, DP CINEMA is a brand new name, but behind it is the famous DP, the creator of a DLP projector with a history of more than 20 years. For people in the film and projection industry, the name DP is not new, and DP CINEMA is a new brand tailored by DP for the Chinese market. This new brand with pure British royal pedigree will serve Chinese cinemas and fans.

< strong > DP CINEMA: another legend of the creator of the world's first DLP movie projector < / strong >

DP is a British brand with a long history, and it is also the founder of DLP projection technology. Because of this, DP CINEMA can also be at the forefront of the digital projection era.

DP is a leader in the field of film projectors. In 2000, DP sold the world's first integrated DLP digital film projector on the Japanese digital film network, and in 2003, DP sold the world's first 2K DLP film projector in Taiwan. DP is also the only projector manufacturer in the world that has twice won the Emmy & ldquo; Outstanding Engineering and Technology Development Achievement Award & rdquo; awarded by the American Academy of Television Arts and Sciences. Its ability in film projection can be seen.

in addition to the technological advantage of being a leader in the industry, DP's achievements since its growth so far are closely related to its enterprising and innovative corporate culture. This time, DP decided to make a thorough innovation & mdash;— to create a new brand DP CINEMA, which is an exciting attempt, but also a feat of the film projection industry.

< strong > News: new starting Point of DP CINEMA in China < / strong >

Liangxun is also an unfamiliar name, but when it comes to Vivitek Lixun, it is gradually known as a rising star in the projection industry. This American brand that just entered the Chinese market last year achieved a brilliant record of courageously breaking into the top 10 of the market in just one year, and Liangxun International Trading (Shanghai) Co., Ltd. is the ldquo; trader of Liangxun and DP CINEMA in China & rdquo;.

one is a sales-oriented enterprise well-versed in local management, and the other is a product-oriented enterprise well-versed in film technology. the strength of the two companies has joined hands to create a new brand, DP CINEMA, and at the same time inject fresh vitality into China's film market.

< strong > High-end digital projection brand DP CINEMA enters the Chinese market timely < / strong >

many people may ask why a world-famous brand like DP chose to enter the Chinese market in the form of a new brand at this time. In fact, as long as we have a brief understanding of the changes in the world and China's film market in the past two years, it is not difficult to understand why.

in the baptism of the financial crisis, film is almost the only industry in North America and even the global market that has not been affected at all, and the global box office has set a record for two consecutive years. Some people in the industry have predicted that the global box office revenue in 2008 will be an insurmountable peak. Before the rest of the sound is over, it reached a new high in 2009, with global box office revenue reaching 29.9 billion US dollars, an increase of 7.6% over 2008.

2009, the film market not only ushered in a new spring in scale, but also ushered in a new era in technology & mdash;— "Avatar" announced the advent of the digital film era and 3D display era with its box office myth.

the domestic film market is growing more rapidly. According to data compiled by the State Administration of Radio, Film and Television, China's film industry grossed 6.206 billion yuan in 2009, an increase of 43 percent from 4.341 billion yuan in 2008. China's film box office is growing at an all-time high. Yien Consulting estimates that China's box office revenue will exceed 10 billion yuan in 2010 and is expected to reach the 20 billion mark in 2012. In 2009, there were 142new cinemas in the national cinema chain, bringing the total number of cinemas to 1687. There were 626new screens, an average increase of 1.7per day, bringing the total number of screens nationwide to 4723. Under the guidance and encouragement of government policies, Yien analysts believe that with the arrival of the best part of cinema construction in small and medium-sized cities, China's cinemas and screens will usher in a new peak in the next few years, with an additional 1000 screens expected in 2010.

in China and even the global film market, the vigorous development of the digital film market, especially the 3D digital film market, has led to the prosperity of the film projector market. In the face of the new changes, the State Administration of Radio, Film and Television of China has also issued the Circular on further standardizing the Distribution, projection and strengthening the quality Assurance and Management of Digital Film projection equipment. The notice points out that all film producers, distributors and projection units should fully understand the inevitable trend of the development of film digitization and actively explore the operation law and mode of digital film market. Vigorously promote the development process of film digitization in China.

thus it can be seen that digital cinema will be a new growth point of the projection market. In the face of such a market opportunity and a market with great potential like China, DP is of course full of expectations. In order to better serve the Chinese cinema chain and the majority of movie fans, DP decided to build a professional cinema projector brand of DP CINEMA. & ldquo; specializes in the industry & rdquo;, can do the best! DP CINEMA will prove its existence with a series of products that represent the highest technology of film projection.

< strong > DP CINEMA has deep internal skills < / strong >

to explore the technology and product strength of DP CINEMA in movie projectors, it is necessary to review the history of DP. DP was founded in 1987 and has been committed to the R & D and manufacture of large screen display equipment since its inception. In 1989, under the leadership of the current CEO Brian Critchley, DP and TI (Texas Instruments) began to jointly develop DLP technology and introduce it from the field of publishing and printing to projection products; in 1992, DP and TI successfully developed DLP projection technology, and DP became the founder of a revolutionary display technology; in 1995, DP developed the world's first digital projector In 2000, DP sold the world's first integrated DLP digital film projector on the Japanese digital film network; in 2003, DP sold the world's first 2K DLP film projector in Taiwan & the halo of ldquo;, the world's number one & rdquo;, shrouded the low-key British company.

with the backing of a company with strong technical strength such as DP, and the trading of a company that knows how to operate locally, coupled with the support of national policies for the development of digital cinemas and the pursuit of digital movies by the majority of fans, I believe that DP CINEMA, which occupies the best climate, geography and harmony, will certainly be able to take off rapidly in China's digital cinema market!