On January 22, 2015, Wanda Cinema officially landed in the A-share market, becoming the first share of China's cinema chain. On the occasion of its 10th anniversary, Wanda Cinema made another breakthrough. Wanda Cinema fulfilled its own brand manifesto and became the first film projection terminal brand in China.
in 2005, the name Wanda was added to the cinema brand of Chinese movies for the first time. At that time, the cinema system has been established and developed in China for more than 10 years.
the decade since 2005 is the golden decade for the development of China's film market. Over the past decade, the annual box office of Chinese films has increased from 2 billion yuan to nearly 30 billion yuan today. and Wanda Cinema has completed its transition from toddler to leading the times in this decade. on January 22nd, Wanda Cinema officially entered the A-share market and became the first share of China's cinema chain. On the occasion of its 10th anniversary, Wanda Cinema made another breakthrough. Wanda Cinema fulfilled its own brand manifesto and became the first film projection terminal brand in China. looking back on the ten years of Wanda cinema, we will find that "first" has been deeply imprinted in the development track of Wanda cinema. This "first" shows the courage of Wanda cinema line in the process of development, and it is also a fulcrum for the development of Wanda cinema line. < strong > Cinema continues to rank first at the box office < / strong > Ke Wanda's determination and confidence in establishing a cinema chain was established long before the opening of the five most senior Wanda cinemas, namely, Tianjin Wanda Cinema City, Nanning Wanda Cinema City, Wuhan Wanda Cinema City, Harbin Wanda Cinema City, and Dalian Wanda Cinema City. as early as 2003, Wang Jianlin, chairman of Wanda Group, announced his entry into the film industry. Wanda's planning for the studio is in line with the development of the commercial square. In other words, every commercial square built by Wanda must be equipped with a multi-hall cinema. With such a plan, Wanda has failed to find a suitable partner in the domestic cinema market. After all, the construction investment of 200 million to 300 million a year is too risky in the Chinese film market, which earns only more than one billion yuan at the annual box office. but facts have proved that Wanda's real estate-based cinema chain development plan is wise and successful. In just over a year, cinemas have become one of the four pillar industries of the group from being a supporting product of Wanda Commercial Plaza. As of December 2006, Wanda Cinema had 15 cinemas with 120 screens and annual box office receipts of 151 million yuan, ranking fifth in the country. clear goals and expectations, orderly planning and management promote Wanda cinema line to advance by leaps and bounds on the road of development. In 2009, Wanda Cinema's annual box office revenue exceeded 800 million yuan, becoming the domestic cinema's annual box office champion for the first time. in 2010, Wanda cinema developed further, with a total of 65 cinemas, 542 screens and an annual box office of more than 1.3 billion yuan, making it the number one cinema chain in Asia. in the past six years, Wanda Cinema has steadily occupied the No. 1 position at the box office. No matter how the second place at the cinema box office alternates, the first place is always Wanda. by the end of 2014, Wanda Cinema had 182 cinemas and 1616 screens, covering nearly 100 cities across the country, with an annual box office of 4.21 billion yuan. In such a proud film market achievements, Wanda cinema line ushered in its tenth birthday, but also welcomed the Wanda cinema chain to become the first share of brilliance. < strong > IMAX screen number "No.1" big cinema < / strong > "Avatar", the Chinese mainland market almost took a chicken-rib attitude towards IMAX technology. But Wanda Studios is the first to see the sustainability of the IMAX market. In May 2007, Wanda's first IMAX screen was completed at the South China MALL store in Dongguan. Over the next seven years, Wanda cinema has brought IMAX immersive cinema experience to 65 cities across the country, spanning a journey from one to a hundred. on March 24th, 2011, Wanda Cinema signed an agreement with IMAX to form a "close strategic partnership", announcing cooperation in the construction of at least 75 IMAX cinemas within three years. Many people outside the industry are stunned by this ambitious plan and the mode of cooperation between the two sides. At that time, some media interpreted that the large-scale construction of IMAX cinemas in Wanda cinema chain would effectively promote the upgrading of China's film market, making China the largest market in the world of IMAX, prompting more domestic films to choose to produce IMAX versions, forming a virtuous circle of production and projection. Wanda's 100th IMAX screen was inaugurated in Dongguan on September 12, 2014. By the end of 2014, Wanda Cinema had 117 IMAX screens, accounting for 55 per cent of the total number of IMAX screens in China. Mr. Zeng Maojun, General Manager of Wanda Cinema Co., Ltd., said at the hundred act celebration: "Wanda Cinema always insists on advocating 'watching movies' as a way of life and state of life, and always conveys a kind of 'life' to the audience. the idea that it is beautiful because of the movie. With the continuous expansion of Wanda cinema, it is believed that more fans from cities and regions will enter IMAX cinemas in the future to experience more shocking audio-visual films. Wanda cinema chain will also continue to adhere to the cultural value concept of "taking the viewing value and experience of the audience as the core" to build a world-class cinema brand and serve the majority of movie fans. " & nbsp; < strong > projection Technology < / strong > starting from the first Harbin Tianjin Wanda Cinema, Wanda cinema is built and provides services in accordance with the domestic five-star configuration, and insists on providing the highest quality viewing facilities and services for cinema users. Since then, Wanda Cinema has set its own high standards for the hardware construction of cinemas. Especially for film projection technology, Wanda Cinema can almost be described as "technology control", and the extreme pursuit of high-tech projection technology has made Wanda invincible for ten years. from Wanda Cinema, it fully adopts world-class projection technology standards, has world-advanced imported digital projection equipment, sound system and screen, all cinemas realize automatic control TMS system, and plans to deploy world-class NOC management system, becoming the first all-digital automatic control cinema line in Asia. In 2011, Wanda launched the self-developed X-land screen, which was successfully installed in Tianjin and Wuhan, marking the establishment of Wanda cinema independent projection standards. 4K high-definition projection system, 4096 × 2160 pixels, dual 3D projection equipment, metal wall screen, 11.1 multi-channel 3D surround sound box matrix, completely solved the domestic 3D projection often faced with the light bulb is too dark, can not clearly feel the 3D problem. By the end of 2014, the company had launched 37 XLAND screens. < strong > Construction of "first" ticket sales platform < / strong > in the development of e-commerce, Wanda Cinema is once again at the forefront of the times. Relying on the development model of "unified brand, unified management, unified film supply and unified management", Wanda took the lead in opening online ticketing at the cinema level. In March 2011, Wanda movies online, Wanda cinema took the lead in entering the era of e-commerce in China. By April 2013, Wanda Film Network had successfully sold more than 100 million tickets, making it the largest film ticketing website in China. in Wanda's e-commerce business philosophy, "low price" promotion is by no means the most effective means to stimulate the effective integration of e-commerce and ticketing. The introduction of targeted and convenient service content is the fundamental for the audience to rely on e-commerce ticketing. after four years of development and exploration, Wanda's e-commerce system has formed a trinity platform of Wanda Movie Network, Wanda mobile phone client and WAP terminal. In addition to optimizing the audience viewing experience through technical means, the e-commerce marketing concepts such as O2O and C2B are also integrated into the daily operation of the studio. < strong > member service of audience "No.1" < / strong > if there is any secret to the success of Wanda cinema chain, in addition to the above visible advantages, the idea that "everything is centered on the viewing value and experience of the audience" has been able to accelerate all the way over the past decade, becoming the most important reason for the leading cinema chain in China. Ye Ning, director of Wanda Cinema, once said, "when audiences go to the cinema, the simplest requirement is to see a good movie." As a cinema, we rely on the audience who accumulate one ticket at a time, and we must not hurt the enthusiasm of the audience. " As a chain terminal service industry, the management of Wanda cinema chain attaches great importance to the audience experience. as early as 2009, Wanda Cinema invited the IBM team to build a membership model belonging to Wanda Cinema. Today, the extended family of Wanda cinema member clubs has more than 26 million members, and the box office contributions from members have accounted for more than 70 per cent. it is not easy for 26 million people to maintain brand loyalty to Wanda Studios. In order to effectively strengthen the adhesion between members and the studio, the relevant person in charge of the member club has been using big data for in-depth analysis and excavation. In the absence of effective cases in China, through independent creative development, we can provide targeted entertainment and marketing activities for members, strengthen interaction, and make members feel the "value" of becoming a member of Wanda Cinema. & nbsp;
白羊座
金牛座
双子座
巨蟹座
狮子座
处女座
天秤座
天蝎座
射手座
摩羯座
水瓶座
双鱼座
