Douyu CEO Chen Shaojie: The second half is too early, and we must do a good job in the "live broadcast +" ecology in the future

It's too early for the live broadcast industry to talk about the second half. It's a time when people are just starting to split up. Now capital is pouring in, and even midfield has not yet arrived.

Original title: Douyu CEO Chen Shaojie: It's too early for the live broadcast industry to talk about the second half."It'

s too early for the live broadcast industry to talk about the second half. It's a time when groups of people are just beginning to split up. Now capital is pouring in, and we haven't even arrived in midfield yet." Recently, Douyu CEO Chen Shaojie said in an interview.

Chen Shaojie talked about the ecological changes in the live broadcast industry and the second half of the live broadcast industry, and mentioned Douyu's next business focus, Douyu's capital market progress, and Douyu's attitude towards supervision.

It's not yet the second half.

In Chen Shaojie's eyes, live broadcast is the next Internet entrance. According to his plan, Douyu's next step is to play an ecosystem such as "Live +". Games are the largest brand of betta and the focus of betta's development. Therefore, betta will not only deeply cultivate in the field of games, but also develop vertical categories and deeply cultivate in the fields of secondary yuan, music, finance, automobiles, etc.

At present, the live broadcast industry has ended its barbaric growth period and entered a stage of sweeping away waves. The profitability of the entire industry is getting better and unicorns are gradually emerging. However, on the other hand, the industry dividend period is being reduced, and homogeneous competition and regulatory efforts are forcing the industry to shuffle. Among them, many small live broadcast platforms have been eliminated. Under this momentum, the live broadcast industry will enter an adjustment period in 2017. Does this mean that the live broadcast has entered the second half?

In this regard, Chen Shaojie believes that it is too early to talk about the second half. "It's not even the second half yet, and it's a time when groups of people have just begun to divide themselves. The impact of live broadcasting on the Internet entrance level is still very deep. From the industry's perspective, there are more and more people. Two years ago, basically no one did this. Up to now, the influx of capital has just begun, and even the midfield has not yet arrived." In his view, the live broadcast industry is far from reaching the crazy stage. Big BAT companies are still in the process of laying out. Although they have invested in live broadcast platforms, they have not yet reached the stage of white-hot. After the real entry into the second half, the situation will become even more severe.

So, there will only be a few large platforms left in the live broadcast industry in the future? In this regard, Chen Shaojie believes,"So the future live broadcast industry will definitely add a lot of small ones to the head, and the middle ones will be very difficult to do."

At the same time, with the explosive development of live broadcast platforms, on the other hand, supervision is also increasing. Especially since the beginning of this year, supervision has been unprecedented, and many live broadcast platforms such as aperture live broadcast, online gathering live broadcast and fun live broadcast have quietly left the scene. Where does the future of live broadcasting go? How should Douyu respond to industry supervision?

Chen Shaojie told reporters,"The intervention of supervision is a good thing for leading companies like us. Only a positive and orderly environment is conducive to orderly development."

Recently, the tax department has also taken action on the self-inspection of personal income tax on live broadcast platforms. In this regard, Chen Shaojie said,"Douyu is still very sensitive to this matter. Douyu has long been planning for the anchor's personal income tax, and we all pay taxes reasonably."

Making money is a responsible attitude.

The popularity of live broadcasts reflects the younger generation's demand for instant interaction. In the face of emerging industries, correct guidance is indispensable. Although it is a bit far from the second half in Chen Shaojie's eyes, if you are the leading company, you will never sit still and wait to be surpassed by your enemies. On the road to a more standardized, professional and international live broadcast market, enterprises and The market are working hard.

"Our estimated revenue (revenue) last year was more than 1 billion yuan. This year our estimate should be more than three times. This year's guaranteed target revenue is 3 billion yuan. Making money is a responsible attitude of a company." Chen Shaojie believes that in the future, the live broadcast industry will last longer in a diversified development mode, because diversity is particularly important for user retention."Whether it is an independent game platform or a vertical segment, both are good. For Douyu, it is how to weigh the synergy between the two. How to reasonably allocate users, I think this is the most important thing to do."

In the live broadcast industry, the betta model is relatively leading, so being imitated is the norm. In terms of strengthening Douyu's own barriers to prevent others from breaking through, Chen Shaojie believes that the biggest barriers to live broadcasting still lie in culture and ecology. The atmosphere of the platform is Douyu's biggest barrier, and it is also Douyu's biggest competition core.

Douyu, which has already gone through four rounds of financing, is also the first live broadcast platform in the live broadcast industry to reach Series C. A set of data released last year showed that at that time, the number of daily active users of Douyu reached 15 million, the monthly active number was 200 million, and the highest number of simultaneous online users reached 4 million. At present, Douyu's income is mainly in terms of advertising, game intermodal transportation and content implantation. In the past few years, Douyu's focus was mainly on expanding its user base and cultivating content. This year, it will increase its commercialization efforts, and commercialization will become its key development direction.

In Chen Shaojie's view, live broadcasting is to occupy the final market of the industry through its own technological advantages and content advantages. For example, the current hot "live broadcast + e-commerce" model enables online live broadcasts to realize commercial realization, and all parties in the live broadcast industry chain are eager to try.

"We are still thinking about it now. E-commerce is a particularly complicated matter, and we have to plan carefully. But I think there are scenes in live broadcasts and the plates are very big. We have to think again about how to do it." Chen Shaojie believes that what the platform needs more now is to do a good job in its own "live broadcast +" ecosystem. Only when the ecosystem is completed, users will come out themselves.

Editor: jessica