Love non-stop: "left-hand layup" animation industry salon to explore the significance of sports manga

The fourth issue of Bole Film and Television Salon, "Why can this National Cartoon move Yao Ming and Jay Chou" was held in Beijing last Saturday. The salon was hosted by Zhang Wenbo, founder of Bole marketing, and attended by Li Jintian, founder of left-handed layup culture, Xie Zhongli, general director of "left-handed layup" animation, and Wang Meng, a NBA popularity commentator. Focusing on Guoman, the basketball theme of "left-hand layup", the salon discussed its creative origin, setting highlights and incentive value. "Radio and Television exclusive", "Entertainment Capital", "Animation academic Party" and other industry media also attended the event to communicate face-to-face with the guests, the atmosphere was warm.

Since its inception, "layup with left hand" has made a lot of achievements: on the opening day, sports celebrities such as Yao Ming, Yi Jianlian and Zhou Qi played call; for it. The ending song of the animation was sung by Jay Chou. This is also the first time that Jay Chou has used his song on animation. Its on-site performance is also very eye-catching, just two episodes online, directly to the Tencent site animation list TOP2, becoming the fastest to break through 19000 of the original animation, and hit the list of the new original Top1.

Start with love.

Animated characters from life

Such an excellent animation always makes people curious about the origin of its creation. When asked about the creative opportunity of this animation, Li Jintian, founder of left-handed layup culture, said that he had accumulated a lot of resources in the basketball industry in his work, so he hoped to do something for the development of youth basketball. He believes that it has both educational value and commercial value. In addition to his understanding and experience in the basketball industry, his love for basketball is also an important driving force that supports Li Jintian's courage to "start from scratch." he also believes that everyone's love for basketball is shared and shared. This story must represent more people, not just his own self-high.

Wang Meng, a popular commentator on NBA, expressed his views on animation from a professional point of view, affirming Sima Shenkuan, one of the main actors of the animation: "I really like the rhythm when Shen Kuan plays, and its sense of rhythm reminds me of Owen." In addition, Wang Meng also affirmed the innovation of left-handed layup in content and media form, saying that the way young people watch basketball has changed and is no longer limited to live television, so it is necessary to update basketball content properly.

Set up a strange trick

"duel" is the charm of the sport.

In the overall setting, the animation team emphasized the element of "showdown", focused on the contest between the two middle schools, and adopted the setting of "both Shengyu, he Shengliang". Li Jintian said that "duel" is the charm of the sport. the fate of this duel is the most attractive. At the same time, when it comes to basketball animation, "slam dunk" is an unavoidable topic, but Li Jintian still emphasizes the difference of "left-hand layup". He said that "left-hand layup" is about the basketball of Chinese middle school students. It's about the Chinese people's own story.

"left-handed layup" has also made great efforts in human setting, creating a series of rich, full and extended roles. For example, Xu Xingyou (the protagonist's sister) is set to be a traffic star, which Li Jintian says is not only in line with the only child's desire for siblings, but also out of commercial considerations-to run Xu Xingyou as a virtual idol show. Animation director Xie Zhongli also said that the role of Xu Xingyou is "a link between the second dimension and the third dimension."

Sunny days evoke emotional memories

"when this song sounded, our DNA moved."

For the choice of the end of the film, the animation group also achieved ingenuity, but also "pry Jay Chou" to a certain extent. Director Xie Zhongli said: 'sunny Day' was originally a love song, but after so many years, it has become our youth. When this song rings, our DNA will move. In addition, Li Jintian responded to the song copyright issues that everyone was concerned about: after watching the flowers, Chairman Yang of Jewell Music affirmed the quality of "left-handed layup." as a result, he "pried Jay Chou" and obtained the copyright of "Sunshine".

Cheer for youth basketball sports culture

"I believe in a truth. Only when I see it can I believe it."

The animation of "layup with the left hand" is of inspiring value to the youth basketball culture. As Wang Meng said, "I believe in a truth in the world, and only when I see it can I believe it." the film and television works provide such a visible window and drive people, which is expected to open up the connection between the profession and the campus. On this level, this animation is very consistent with Yao Ming's goal, which is aimed at cheering for the youth basketball sports culture, which is also the reason why this animation can "pry Yao Ming".

Near the end of the salon, the discussion at the scene was still heated. When asked by the audience on the spot whether the animation would be released in a theatrical version, Li Jintian said that he would not rigidly adhere to a single form in the future and would consider the theatrical version under the appropriate commercial opportunity. In addition, some viewers wonder "Why did animation choose 2D form?" General director Xie Zhongli gave an answer from a professional point of view: 2D animation is more in line with character setting, while better able to display the imagination of the creative team and control the details of the action.

I have to say, basketball is indeed a very warm-blooded thing, as the guests said. No matter how old you are, when you stand on the court, you want to win, you want to beat. Whether it is your opponent or your friend opposite. I believe that this domestic original campus basketball two-dimensional animation "layup with left hand", which is jointly produced by Heart Soul Animation and Penguin Film and Television, can make more people have that kind of youthful feeling. At 10:00 every Thursday morning, remember to come to Tencent Video and Tencent Sports to feel the charm of the combination of sports and national animation.