Who can save the old routine of traditional parties?

Inthe 1960s, people came into contact with the world through radio and newspapers; in the 1980s, people learned about the world through television; Now it is the world of the post-90s generation. They don't like to be restricted by others. They want to participate. They want to interact with the world. From last year's Tmall Double Eleven to this year's LeTV 919 fan carnival night, the e-commerce industry has participated in the entertainment industry. Among them, in the process from integration to practice, the e-commerce + entertainment model continues to subvert the traditional party model, allowing the audience to buy and shop while enjoying the party, and shake and interact while enjoying the party.

对观众来说，节目的营销和发行的手段再炫酷、节目承载的文化底蕴再深厚都是次要的，观众最关注的还是节目的诚意，所以真正的突围之道，还是在于是否能够做出观众喜闻乐见的好内容。Compared with the traditional Mid-Autumn Festival Gala, LeTV's 919 fan carnival night focuses on carnival. LeTV relies on its own e-commerce characteristics to give back 1 billion yuan in real money to fans, truly benefiting the people and enjoying fun with the people. Full sincerity will also create an ecological carnival that integrates entertainment and shopping for audiences and users.

The traditional Mid-Autumn Festival Gala basically only involves entertainment stars, and then performs alone. After the performance is completed, they leave the stage alone. This year, China women's volleyball coach Lang Ping was occasionally invited to the gala, but it was still alone and suddenly. There was no highlight in the whole process except for the shock to the audience at the moment of appearance.

After the poster of the 919 fan carnival night was exposed, judging from the poster: Not only did China women's volleyball coach Lang Ping join hands with the long-legged women's volleyball girls, China table tennis team leader Liu Guoliang and his beloved apprentices Zhang Jike and Ma Long, China swimming team's wild girl Fu Yuanhui, diving sister Wu Minxia and other Olympic star corps, as well as popular male god Chen Weiting, Chinese music diva Jolin Tsai, music freak Hua Chenyu, singer king Han Hong, popular idol Li Yuchun, walking paragraph player Da Zhang Wei, there will also be "Jue Ji" director Guo Jingming and other big-name entertainment stars appearing at the party. Half of the celebrities from the entertainment and sports circles were present. This lineup was simply the power list of the entertainment industry!

Compared with the old faces and old programs at traditional evenings that remain unchanged and the audience is tired of watching, these new male gods and goddesses are what the audience likes to hear and are what the audience is eager to look forward to.

In addition, in traditional party programs, such as the Mid-Autumn Festival Gala or the Spring Festival Gala, communication is one-way, and the direction of communication can only be from the stage to the audience. No matter what the program is on the stage, the audience can only sit in their seats and accept it awkwardly. There is no effective interactive link, and the LeTV 919 Fan Carnival fully takes this into account, and the two star guest lineups in the poster reveal a harmonious "mix and match" style: A-list stars in the music and film world, Olympic champions, and senior Internet celebrities are on the same stage. LeTV, which is good at "breaking boundaries", gathers the big names in the "entertainment + sports" world this time, which will surely make the stage bright. How to skillfully combine many stars across borders seems to have become a new suspense for the party. Since it is a fusion of the sports and entertainment worlds, it may be natural to carry out some integrated innovative designs in the game link settings.

Judging from the design model of "song and dance performance + game interaction" at the party site, using the lucky draw link to ignite the atmosphere at the scene will definitely be a necessary link; LeTV will also give full play to the role of stars, strengthen the interaction between music fans and stars, and strengthen the audience's sense of participation and surprise. LeTV has been vigorously developing its own smart hardware and wearable devices. Let's see if the party will use LeTV's super mobile phone or super TV live connection to interact with off-site audiences? Will they use LeEco VR glasses or LeEco Super Helmets to conduct online conversations between off-site audiences and celebrities? Will LeTV's supercar drive directly to the stage? LeTV has too many ways to play, so we just need to wait and see.

In short, compared with the traditional old party routines, the LeTV 919 fan carnival party scene must have diverse forms and diverse ways to play, which will inevitably help the audience get rid of embarrassment, enhance their sense of participation, and increase happiness.

The star-studded cast, exciting program content and interactive design have become the magic weapon to save the embarrassing situation of traditional evenings. This series of measures reflects that LeTV really thinks and cares about what the audience thinks. According to netizens, tickets for the carnival night of 919 music fans have been sold to 3999, and they are still very scarce and in short supply! This also reflects the great appeal of LeTV's 919 fan carnival night to music fans. However, LeEco's official Weibo has issued a notice that this evening is an event that LeEco gives back to music fans around the world, and tickets will be given back to music fans completely free of charge.

Such a bright star lineup, such a wonderful program arrangement, such an attractive star interaction, such a large proportion of preferential activities, such a hot and scarce ticket-grabbing scene... we can't help but be full of imagination and urgency for the LeTV 919 Fan Carnival. Looking forward to whether the 919 Fan Carnival can use its determined innovation and bold breakthroughs to save the embarrassment and the old routine of traditional parties.