Wanda takes three steps in the second half of the year Zeng Maojun: Expand the scale of theaters and increase resource integration efforts

On August 30, Zeng Maojun, president of Wanda Cinema, said in an interview with reporters: "Changes in technology will bring about a reshuffle in the industry. More and more games are released through multiple linkage methods. Wanda's cinema and real estate layout gives the company a natural advantage in offline game publishing and hosting e-sports events." It said that video-game linkage is the key direction of the company's future layout.

On August 30, Zeng Maojun, president of Wanda Cinema, said in an interview with reporters: "Changes in technology will bring about a reshuffle in the industry. More and more games are released through multiple linkage methods. Wanda's cinema and real estate layout gives the company a natural advantage in offline game publishing and hosting e-sports events." It said that video-game linkage is the key direction of the company's future layout.

Zeng Maojun, a card channel platform at this stage

, introduced that in the early stages of layout vertical industries, companies often cut in with their own core competitiveness. Take the game industry as an example,"Why don't we buy a company that does game research and development first? Because that's not what we're good at. At the same time, the investment in game R & D is quite large, and the R & D costs are difficult to control."

Wanda Cinema has always followed the "stable" formula in its vertical layout. Zeng Maojun told reporters that taking the company's layout of the film and television industry as an example, because new entrants are not familiar with the business, there is a very high possibility of losses in investing in the content industry. "If you lose a lot (film projects), the company will close down. However, the model of laying out theater channels and entering the industry has accumulated over ten years and understanding the users and other factors of the movie. At this time, when entering the film and television content industry, it will be more successful than others."

The same is true for games. Zeng Maojun said that Wanda Theater Line quickly built channels. After the channel network was built, the company's offline promotion cost was the lowest. "Wanda Theater Line has become somewhat more harmonious with employees in more than 100 cities. Compared with other companies, the increase in venue and labor costs is very small, and the profit margin is relatively extended."

According to reports, Wanda Cinema will speed up its offline layout to build a broader channel network. The company expects that the number of new movie theaters this year will be about 80, and the total number of movie theaters acquired will be about 150-200. In addition, the number of Wanda Plaza will also maintain rapid growth.

Increase resource integration efforts

Zeng Maojun introduced that the company mainly has three aspects in the second half of the year. First, the company's theaters must continue to grow; second, strengthen the management of acquired companies to ensure their profits; third, integrate resources within the company.

"Now that so many companies have entered listed companies, how can their operating conditions change compared with the past? If the company had good income before the acquisition of Wanda Cinema, how to better graft and integrate it with Wanda's resources is an important part of this stage of operation." Zeng Maojun said that with all resources open, due to the endorsement of the Wanda brand, the subsidiaries acquired by the company can often obtain more business opportunities. At the same time, Wanda Cinema Line will continue to integrate industry resources through mergers and acquisitions, and the consolidation of subsidiary performance will continue to provide impetus for the company's performance growth.

Another important content of resource integration is the construction of the company's big data platform. Wanda Cinema will connect Shiguang and member data. In addition, the company will also consider integrating third-party member systems external to the company. Wanda Cinema will also lay out the production of content distributed in different lines.

Regarding the year-on-year decline in box office growth in the film industry, Zeng Maojun believes that this phenomenon is a good thing for the development of the industry. If the box office continues to develop at a high speed, the abnormal development of the industry will be further intensified. Since last year, a lot of hot money has poured into the film and television industry. After hot money comes in, the state of making quick money has led to blind expansion of the industry. On the premise of lack of high-quality content and production teams, the lack of content in high-quality film and television works has also become a pain point for industrial development this year. "The cooling in the box office has brought industry practitioners back to content and the industry back to rationality." Zeng Maojun said.

Editor: yvette