Online Live Broadcast Self-Regulation Convention announced: Real-name authentication, no live broadcast or Mobile Live Video Broadcasting under the age of 18

On the morning of the 13th, a press conference on the Beijing online performance (live broadcast) industry self-discipline convention was held at the municipal cultural law enforcement team, and the heads of more than 20 major enterprises engaged in online performance (live broadcast) jointly issued the "Beijing Network Live Industry self-discipline Convention."

in the face of the increasing popularity of mobile live streaming and the intermittent indecent live broadcast events that followed, the relevant departments have finally deployed. According to news from the legal Evening News, on the morning of the 13th, a press conference on the self-discipline convention of the Beijing online performance (live broadcast) industry was held at the municipal cultural law enforcement team. The heads of more than 20 major enterprises engaged in online performances (live broadcast), including Baidu, Sina, Sohu, iqiyi, Letv, Youku, Kuwo, Yingke, and Zanthoxylum bungeanum, jointly issued the Beijing webcast Industry self-discipline Convention.

Convention roughly defines the following points: identity authentication; adding watermarks in all LVB rooms; the storage time of all LVB content is not less than 15 days; VJs who broadcast political, gun, drug, violent or pornographic content will be blacklisted if the circumstances are serious; auditors will monitor the LVB content on the platform 24 hours a day.

< strong > what does the convention say < / strong >

if you take a closer look at the contents of the treaty, it basically follows the traditional regulatory thinking. For example, for the authentication of anchors, the convention requires: "it should at least include: my name; my ID number; my mobile phone number; and the bank card account information (which must be exactly the same as the applicant's name)." The anchorman himself holds the ID card photo (the ID card photo and number are clearly recognizable). " In addition, there must be face-to-face manual certification. During manual certification, applicants are required to answer a number of questions in the process of video chat with auditors, and the certification process shall not be less than 1 minute. After the auditor determines that the applicant is the same person as the submitted material and meets the platform certification requirements, the applicant will be certified. Otherwise, it will not be certified. The video recordings of the certification process are kept permanently for reference.

not only for the record but also for video authentication. This process basically makes no difference when you open an account on the stock exchange.

in addition to individuals, the platform must also be verified. "add a watermark in all LVB rooms, and the watermark should include the website Logo (or name) and time. The location of the watermark should be marked in the upper left or upper right corner of the video image; size: width * height is not less than 50px25px; there is a clear distinction between the watermark and the video image, and the purpose of this watermark is also very clear, that is, in case of an accident, it can be traced back not only to the individual, but also to the platform. After adding the watermark, it is basically impossible for the platform to deny it.

is not only for license verification, but also requires the platform to store live content. "if the platform provides multiple definitions of the same video content for users to choose from, the highest definition or highest bitrate version should be kept for not less than 15 days."

this step is completed, platform + individual + evidence, three locks plus one, basically foolproof. In addition, there are some special regulations, such as strengthening training and guidance for anchors, not providing anchor registration channels for minors under the age of 18, and so on.

according to requirements, these certifications must be completed by June 1, 2016.

< strong > what is the impact on the LVB platform? < / strong >

the reason why such a strict authentication measure is introduced, on the one hand, is that UGC-based mobile LVB naturally has no way to audit the content, so it is very difficult to supervise. Some of the previous disturbances have sounded the alarm to the platform. The author said in "can the indecent video created by Douyu TV be eliminated?" It is clearly explained in "very difficult":

< blockquote > < / blockquote > < strong > Summary < / strong >

1. First of all, VJs will definitely be affected. There is no doubt that tedious real name authentication will lead to the loss of a large number of mild VJs, and eventually VJs will become professional. However, it is not a bad thing. Some platforms that have accumulated enough users will crush small platforms, and small mobile live streaming app will be more difficult to sustain.

2. Regulatory tightening, no matter no live broadcasting under the age of 18 or filing system, will cool the originally hot mobile live broadcasting market, while the treaty will increase the cost of regulation and the cost of storing content.

3. My judgment is that some mobile LVB app featuring UGC will suffer a greater impact, whether it is the show or the news, while some professional VJs will be less affected, and the end result will be the gradual transformation of UGC to PGC.

in the end, it is inevitable to revert to the show mode of the PC era. For aspiring entrepreneurs, they do not know whether to be happy or sad.

Edit: Tsai