The government intervened from the upstream of the film industry chain to "serve as a nanny" for films

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Last year, Shanghai launched a special film and television production service agency, providing 115 services for free. It intervened from the upstream of the film industry chain by the government purchasing services, helping the film industry mature.

Last year, Shanghai launched a special film and television production service organization, providing 115 services free of charge, intervening from the upper reaches of the film industry chain by the government to help the film industry mature.

original title: to be a "babysitter" for the film industry (micro film industry)

towards the industrialization, modernization, industrialization of China's film industry, the division of labor is becoming more and more precise, including setting, special shooting, legal affairs and other work needs to be coordinated and communicated. These jobs may seem unremarkable, but they will be seriously distracted and affect the progress of production. To this end, Shanghai launched a special film and television production service organization last year, providing 115 services free of charge, intervening from the upper reaches of the film industry chain by the government to help the film industry mature.

why is this measure introduced, what are the results, and what are the difficulties encountered? The reporter conducted an investigation.

telescopic guns, ladders, cranes, sprinklers, rocker tracks, aerial Octopus, helicopters.

you read it correctly. This is a small part of the list of services found by the reporter in Shanghai film and television production service organizations. Other coordination services launched in the first batch involve more than 100 items in 20 categories, such as location, special shooting, location, vehicle, legal affairs, and so on. Many filmmakers like: this meets almost all the needs of our shooting.

115 services are all free

Xu Zheng's "lost in Hong Kong" series encountered "lost in Hong Kong" in Shanghai a few days ago. When filming in residents' homes, neighbors firmly refused to enter the show on the grounds of disturbing the people. Yu Zhiqing, head of the Shanghai film and television production service agency, accompanied the crew to wait under the residential building for a day, and all the fruits were thrown out directly. Finally, Yu Zhiqing found the subdistrict office and asked them to coordinate together to help the crew get permission to shoot.

before becoming the head of the film and television production service organization, Yu Zhiqing, executive deputy secretary of the Shanghai Radio and Television Program production Industry Association, did not have such a "chicken feather" at all. Now, he laughs that he is the busiest "old lady's uncle" in the Shanghai film industry.

on October 27, 2014, the Shanghai film production service organization was listed at the Shanghai Film work Symposium and officially opened the next day, providing a total of 115 consulting and coordination services, covering almost all the needs of the crew. This kind of film and television production service "window" is the first in the country.

what should I do if I want to take a scene in prison? how can I get a license to shoot and produce movies and TV dramas? As required, all application "windows" must give a corresponding reply within 3 days. "as long as film and television production organizations shooting in Shanghai, big or small, can apply for services from Shanghai film and television production service agencies. Even if it is student exercises, or micro-films, we also try our best to provide services. " Introduced by Yu Zhiqing.

"window" has been in operation for a period of time, which has attracted more and more film crews. One crew even submitted applications for coordination of 61 locations in a day. The reporter randomly dug up an application form, and the crew listed 18 items that needed to be coordinated, including shooting on the moving light rail, shooting in front of the airport security check, and so on, many of which needed the assistance of propaganda departments and security offices of several districts and counties or schools in Shanghai.

at the end of last year, a company approached the door, hoping to take pictures at the Shanghai Mint. This is a state secret unit, and most people can't even get in. If the other party wants something, the organization must respond. Traveling between Beijing and Shanghai for a whole week, the agency helped get the shooting license, but the company later gave up the shooting plan. "although we are busy in vain, we are not afraid of strange needs, but we are afraid that no one will come to the door." Yu Zhiqing said.

there are many businesses that service organizations are now familiar with. If you want to go to the airport to shoot, you need to submit 5 application materials to the airport, go through 3 procedures and get the results in 15 working days. The service organization has also produced a 2014 edition of the Shanghai Film and Television production Service Handbook, which is distributed free of charge, which lists in detail the existing location and contact information of various locations in Shanghai, including film and television shooting bases, tourist attractions, urban landmarks, ancient towns and old streets, and cultural sites. There are also specific information and contact information of film and television equipment rental, 3D shooting, post-special effects, film restoration, film translation and other service organizations.

it is understood that since its establishment, the organization has accepted 545 services, involving 100 enterprises shooting in Shanghai, and has achieved a 100% acceptance rate.

integrate resources, standardize processes, improve efficiency, and promote the maturity of the industry

the establishment of a Shanghai film and television production service organization is, to some extent, really forced out.

according to industry insiders, film and television crews are shooting in various places, and because the functional departments in charge are too loose, many film crews can only "show their powers" through their own friends and network resources. When foreign and non-local drama groups come to Shanghai to take scenes, they are usually looking for an outreach producer who is familiar with local film and television resources, and the other party comes forward to contact the possibility of viewing and taking scenes, and the process is not standardized.

the head of the relevant departments in Shanghai once complained that he was like a non-staff member of many troupes, and a large number of crew coordination work had to be done by making phone calls again and again. "'ask Grandpa to sue Grandma' or get in touch with friends. Because they are not familiar with the situation of the crew, the relevant scenic spots do not dare to let go easily, and sometimes they simply turn down the sky-high price. " Jiang Chuanrong, chief strategy officer of Shanghai Kaisheng Film and Television Culture Media Co., Ltd., once introduced this.

involves the overall development of the industry, and the government should do something. Referring to the specific operation methods of the government in providing film and television production services in Canada, Italy, Hong Kong, Singapore and other places, and combining with the actual situation in Shanghai, Shanghai decided to establish a special film and television production service agency to intervene from the upper reaches of the film industry chain by the government to promote the film industry to mature.

"window" is more faced with the small and medium-sized enterprises in the industrial chain. "for example, the crew of international co-production, the crew from other places to shoot in Shanghai, and the local small and micro drama group in Shanghai, relatively speaking, when they first entered Shanghai, they did not know the local situation. What the government does is buy association services and provide help in the form of windows. " Said Nie Wei, a professor at Shanghai University.

"now that we encounter the problem of scene taking, the crew can communicate the scene taking matters through the service organization, so that we can further coordinate and dock the needs of all parties, and provide intermediary services in a completely free way. On the one hand, it excavates and integrates the existing shooting resources in Shanghai more comprehensively, on the other hand, it greatly improves the work efficiency and the cost is more transparent. " Yu Zhiqing said.

"Film and television shooting is very mobile and involves complicated aspects, so they often want to declare and do not know who to declare to. This service agency helps the crew coordinate. It is a concept of government offices and is a great convenience for the crew. This is also a common practice in many big cities in the world. " Wang Changtian, chairman of Light Media, said.

the manual workshop industry rules and models of the film industry are not conducive to the development of the industry

in fact, even if the service agencies come forward to coordinate, there are still many difficulties. The time of establishment is short, the degree of awareness is not high, and it is only superficial difficulties to spend more time on co-ordination. Some issues involving interests often become obstacles to the provision of services. Yu Zhiqing and his subordinates have met with some nose dust.

for example, because the service organization is not the superior management department of each location unit, and some units are also due to their own business needs, the enthusiasm to cooperate with the work is not high. Sometimes, institutions are mistaken for paid intermediaries. As a matter of fact, all the 115 services provided by the organization are free of charge, and all the fees involved are negotiated by the parties concerned.

"these problems are closely related to the weak service environment of film and television production in Shanghai and the unbalanced development of various links in the film and television industry chain in Shanghai." Yu Zhiqing analyzed, "where there is' impossible', where there is room for job promotion."

small window faces big challenges. On a large scale, this is also a challenge for Chinese films. Today, when Chinese films are rapidly moving towards industrialization, modernization and industrialization, the trade rules and models of manual workshops are obviously not conducive to the development of the film industry.

"China's film industry has developed to such an extent that there is no lack of chain." According to Nie Wei's analysis, the problem with China's film industry is that everyone is a loose interest group, and once they encounter specific interest problems, they fight on their own. Like a ball in a pipe, it runs happily, but collides with each other and does not merge.

with regard to the phased difficulties encountered by the "window", industry insiders believe that: "behind the difficulties is the problem of the transformation of government functions. In the future, the provision of social services will rely more on trade associations. As the institution has just been established, its functions still need to be improved. "

in Nie Wei's view, what the government should do is not only to encourage the industry, but also to strengthen guidance and provide more support to small and medium-sized film and television companies, so as to promote the prosperity of the market. This is also the more important value of the window setting.

Edit: queenie