Campus "talent show" shining entertainment marketing is once again a blockbuster

in this information explosion and increasingly fierce competition society, the fatal problem of product homogenization makes tens of thousands of enterprises face a very awkward dilemma. Therefore, in addition to the production of high-quality products, grasp the consumer psychology of consumers, the use of omni-directional entertainment means, imperceptibly convey the brand spirit and brand information to the target audience, this is undoubtedly the best marketing choice. It is precisely adhering to this marketing concept that Renhe Group, a well-known national pharmaceutical company, has always been in a leading position in the industry.

the author recently learned that the top three of the top 10 districts of the 2009 Renhe shining star song list have been announced one after another, and finally ushered in the offline national finals in Wendu Water City, Beijing on the 23rd of this month. The industry have said that the Renhe shining star song list through entertainment marketing methods for emotional interaction with consumers, the interpretation of its entertainment marketing concept more perfect! The reasons for the success of the event are as follows:

< strong > & ldquo; Culture & rdquo; draft < / strong >

unlike fast boys and super girls, the 2009 shining star song list is a talent show aimed at college students on the platform of the college student community. The program is highly compatible with the target audience of the product. It caters to the psychological needs of college students for self-recognition and others' recognition, and to a large extent provides an opportunity for college students who love music to show themselves, and at the same time, it also improves the overall quality of the contestants. Pull the game to a higher level.

< strong > join hands with & ldquo; Renren & rdquo; to create < / strong >

when targeting the target audience, Renhe has an ulterior motive for the choice of publicity channels and cooperative media, choosing ldquo; Renren & rdquo;, which has 5 million college student users. After the event was launched, the number of participants and works reached new highs. 09 shining star song list and Renren's close cooperation, the entertainment, emotional exchanges, interactive participation to the extreme.

< strong > draft stars serve as judges < / strong >

compared with ordinary stars, stars who stand out in the draft have rich professional and practical experience, so the online selection and offline semi-final judges of 09 shining star songs are mostly selected by talent stars, which also virtually sets a benchmark for the credibility of the event. As the strength stars of My show, Wang Xiaokun and Zhang Dianfei have really added a lot of color to the shining star song list!

< strong > support and encourage originality < / strong >

Renhe Shining Star Song list insists on and encourages originality, and a large number of college students with original spirit have emerged in the event & Wu Heng, the ldquo; music genius & rdquo;, Chinese Opera performance Department, which has received a lot of attention in memory of MJ's original song "when you are far away" and "stray Dog", which calls for the whole society to care for small animals, so that the society can see the sense of social responsibility and historical mission of this special group of post-80s generation. It can be said that the 2009 Shining Star Song list does provide the most unique stage for many talented people with musical dreams, on which they express themselves, pursue musical dreams and shine their lives. With the successful holding of the 2009 shining star song list, Renhe has also been widely concerned and praised by college students and the general public.