The scale of knowledge payment will reach more than 50 billion companies trying to seize the wind of the industry this year.

The application industry report for the second quarter of 2017 released by Alibaba Application Distribution shows that knowledge paying users have reached 50 million, and the overall scale of knowledge paying in 2017 will reach 50 billion yuan.

Original title: The scale of the knowledge-paying industry will reach 50 billion yuan this year

. The application industry report for the second quarter of 2017 released by Alibaba Application Distribution shows that knowledge-paying users have reached 50 million, and the overall scale of knowledge-paying in 2017 will reach 50 billion yuan. In this context, many listed companies such as Antarctic E-commerce, Aofei Entertainment, and Huace Film and Television are actively deploying knowledge payment fields to seize the development trend of the industry.

The report shows that the distribution data of knowledge-paid applications of Himalayan FM, Zhihu, Douban, Get, and Answer apps has increased significantly. Among them, the five knowledge-payment platforms have year-on-year growth rates of more than 50%, and the industry is growing rapidly.

The report pointed out that the majority of users of major knowledge payment platforms are born in the 1990s. Zhihu and Douban, whose knowledge content is biased towards multiple fields, account for the largest proportion of users born in the 1990s. The proportion of APP users born in the 1980s accounts for more knowledge content, skills, real-life gains, and skills.

In terms of listed companies, Huayi Brothers, Zhejiang News Media, Kunlun Wanwei and other listed companies or their actual controllers have laid out the field of knowledge payment and seized the industry's development trend, mainly focusing on payment for question and answer knowledge, payment for video content (including VR), payment for IP content and other fields.

In terms of payment for Q & A knowledge, Kunlun Wanwei's actual controller participated in the bank's Pre-A round of financing. Ping An Good Doctor, a subsidiary of Ping An of China, released the online medical and health science popularization live broadcast column "Good Doctors Are Coming." Wu Zongxun, chief product officer of Ping An Good Doctor, said: "Consultation and consultation is a major flow entry point for good doctors to deploy multiple resources."

In terms of video content, the PC version of Kaiying Network's entertainment live broadcast platform "Chestnut Entertainment" was launched in March 2016 and will focus on the fields of entertainment video, live broadcast and VR live broadcast; Songcheng Performing Arts will acquire Liujianfang on the live broadcast platform; Bus Online will "I Shoot TV" has become an entertainment platform for mobile video live broadcast, combining public transportation and mobile TV screens to achieve differentiated online and offline intermodal transport models.

In terms of IP content payment, Huace Film and Television has reserved a large amount of IP in recent years. The company strives to create SIP with holographic commercial value and links to the pan-life consumption field, creating a "new consumption scenario."

Editor: Mary