Various China capital flows into "Super 8" to join hands with Hollywood risks and opportunities coexist

At a time when Hollywood is "fully invading" mainland China, more and more domestic capital is beginning to cooperate frequently with Hollywood, but not everyone benefits from it. For domestic capital, while holding hands with Hollywood, it is also necessary to understand Hollywood's operating rules and avoid risks in cooperation.

Original title: The China gold medalist behind "Speed and Furious 8" Under

the impact of multiple new May Day films, the box office performance of "Speed and Furious 8" is still strong. So far, domestic box office revenue has exceeded 2.5 billion yuan. For such a blockbuster movie, domestic capital will not give up the opportunity to pursue it. Behind the film, there are many companies such as China Film Corporation (hereinafter referred to as "China Film"). Looking at the domestic film market, as Hollywood "fully invades" mainland China, more and more domestic capital has begun to cooperate frequently with Hollywood, but not everyone has benefited from it. For domestic capital, while holding hands with Hollywood, it is also necessary to understand Hollywood's operating rules and avoid risks in cooperation.

The influx of capital from various parties

benefited from the box office influence of "Speed and Furious 7", and "Speed and Furious 8" also attracted the attention of a lot of domestic capital. Public information shows that from investment, advertising placement to distribution marketing,"Speed and Passion 8" has domestic capital behind it. In January this year, China Film announced that it planned to invest US$15 million in project investment cooperation with Universal Productions Co., Ltd. on the film "Speed and Passion 8" to provide theater distribution for the film in the region. In terms of revenue, the current box office revenue of the film is quite considerable. For China Film Corporation, whose net profit in the first quarter fell by 0.4% year-on-year, the strong performance of "Speed and Passion 8" may promote the improvement of China Film Corporation's second-quarter performance.

In terms of advertising placement, the logos of the two major brands, QQ and China Mobile, appear in the video. But compared with the past, this time the two major brands and films also have cooperation in brand licensing, joint promotion and other aspects. On the day of the film's release, the official mobile game of the same name exclusively adapted and distributed by Migu, a subsidiary of China Mobile, was launched simultaneously;QQ added AR technology to the content and posters of the film. For example, scanning the QQ billboard in the film will cause an AR video to appear. In terms of film promotion, domestic promotion was handed over to star Li Bingbing's company and Song Shiji. With the participation of various capitals, the box office of the film has also gone higher, breaking the previous box office record for imported films set by "Speed and Furious 7".

Risks and opportunities coexist.

With the development of the domestic film market in recent years, Hollywood film companies have also begun to value the potential and funds of the domestic film market. At the same time, more and more domestic capital has begun to cooperate frequently with Hollywood and participate in the investment and distribution of Hollywood films. However, due to the different industrial development models of the two sides, coupled with cultural differences and other factors, domestic capital frequently embraces Hollywood, but also carries greater risks. Previously, projects such as "Teenage Ninja Turtles 2: Out of the Shadow" invested by Alibaba Pictures and "Mobile Team in the Shell" invested by Everbright Holdings all suffered box office failure.

In addition, in the process of cooperation with Hollywood companies, not many domestic capital has obtained actual benefits, and it is even difficult to participate in the core aspects of film production. According to industry sources, this time, Hesong Century only undertook the promotion of the film through traditional channels. Universal Pictures is still the one who truly dominates and coordinates all aspects. According to Rao Shuguang, secretary-general of the China Film Association, cooperation with Hollywood will certainly help the progress of domestic film technology and industrial development models, but some domestic capital still has great blindness in the process of cooperation with Hollywood., focusing only on economic effects, which also increases the risk of film investment.

Understand that the market is the key.

"In the dissemination process of movies, box office reflects not only economic effects, but also culture and values. This is what capital needs to pay attention to in the investment process." Rao Shuguang emphasized,"In addition, the current development level of the domestic film industry is not perfect and lacks professional teams and talents. In the process of cooperating with Hollywood film companies, domestic capital also needs to have an in-depth understanding of the financial operations, industrial systems, and legal systems of the United States., etc., to avoid unnecessary risks."

Ye Ning, vice president of Huayi Brothers Media Co., Ltd., once said at the Beijing International Film Festival Forum: "Especially when cooperating with mature film markets, the professional division of labor is very detailed. Therefore, you must be willing to spend money to hire the best law firm to help you with local legal or financial matters. These are very rigorous and important, and must comply with all local legal and financial systems, and respect the respective regulations of each association."

Editor: Nancy