From Nuggets thrillers to becoming the top three animation releases Xinyue Film and Television is the company that makes a fortune in silence

according to the company's 2016 annual report, the company realized operating income of 77.9913 million yuan, an increase of 577.45% over the same period last year. The net profit belonging to the company's common shareholders was 15.1961 million yuan, an increase of 16.1333 million yuan over the same period last year.

original title: Xinyue Film and Television Sword went sideways, breaking into the top three of animation release, and its performance soared by 577%

the box office of anime films in 2016 reached an all-time high of 6.89 billion, with a growth rate of 62.11% far exceeding the overall box office growth rate.

the two popular styles, "Big Fish and Begonia" and "your name", helped Light Media to make a lot of money in 2016, which established the gold-lettered signboard of Chinese animated films. "Bear haunts: fantasy Space" successfully broke through the 500 million mark at the box office, consolidating Letv Film's "growing Youth" position and box office strength. "David Bacon's hapless Secret Service Bear," which was released at the beginning of the year, grossed more than 100 million at the box office, making it a dark horse for domestic animation to counterattack the Hollywood blockbuster. From the beginning of its release, the animated film, which was generally not favored at the beginning of its release, has attracted widespread attention in the industry and paid attention to Xinyue Film and Television, the propaganda company behind it.

Xinyue Film and Television, founded in 2012, is a professional film company specializing in providing integrated marketing services for films. It is formed by an experienced publicity team to achieve all-media coverage of film marketing and distribution. He has served "Iron Man 3", "Transcendental Hacker", "extreme Thieves", "X-Men: apocalypse" and other projects, grossing more than 4 billion yuan. With the expansion of business and the steady growth of performance, Xinyue has realized the industrial model of film and television distribution, publicity, investment and copyright management.

on the road of film promotion and distribution, Xinyue Film and Television initially used "thriller" as a breakthrough. In March 2015, the release of the film "closed Shadow" earned more than 26 million at the box office, making it the champion of thrillers in 2015. The success of this film also made Xinyue Film and Television officially enter the ranks of mainstream distribution companies. After the success of "thriller", Xinyue Film and Television continued to look for new breakthroughs. After repeated analysis and demonstration, Xinyue Film and Television decided to officially enter the field of animated films in 2016.

Xinyue Film and Television officially listed the new third board through the stock transfer system on July 27, 2016, becoming the "first film distribution share" on the new third board. With the efficient and high-quality completion of the 2016 annual business plan, the company's performance has experienced explosive growth. According to the company's 2016 annual report, the company achieved operating income of 77.9913 million yuan, an increase of 577.45 percent over the same period last year, while the net profit belonging to the company's common shareholders was 15.1961 million yuan, an increase of 16.1333 million yuan over the same period last year.

the reporter conducted an exclusive interview with Dong Jian, the secretary of Xinyue Film and Television, on March 9. The following is a transcript of the interview.

reporter: Xinyue Film and Television has been focused on the field of film and television media for a long time. What is the specific business model and business composition? What is the focus?

Wang Jian: the company is mainly engaged in the publicity and distribution of domestic and foreign film works, copyright management and income right transfer business. Among them, publicity and distribution is the focus of the company.

Film publicity and distribution business-after the company has reached a cooperation intention with the film producer or licensee, the company warms up and promotes the film works before release by means of position publicity, media publicity, premiere ceremony, press conference, etc., and formulate publicity and distribution strategies such as film release, release time and coverage of cinemas according to the content, characteristics and target audience of the film works. Finally, the film works will be presented in the professional and comprehensive activities of the audience.

copyright business-an activity in which a company obtains copyrights, including film projection rights, information network dissemination rights, etc. through the license of the producer, and sells these copyrights to television stations, Internet broadcasting platforms, and other third parties. Income right transfer business-the company pays a certain transfer fee to the distribution unit of the target film at one time, so as to obtain the distribution income right of part of the film distribution unit.

Reporter: the company started with the release of thrillers, why did it focus on the field of thrillers, and then why did it shift its development strategy to the field of anime films?

Wang Jian: when small enterprises suddenly rise as a new force, they should take the edge of the sword. Cut into the thriller distribution on the one hand is to value market share, on the other hand, large companies pay less attention to the field, can quickly open up the situation. As a mature genre, thrillers account for about 5% of the box office every year, with low cost and relatively high box office return.

Xin Yue has successively released "Devil Town", "Puppet", "death Mail", "double Destroyer", "Doomsday Holocaust", "Pen Fairy 3", "Transcendental Hacker", "Heart Curse", "Girls' dormitory", "Yin soldiers and Tiger charms tracked in Secrets" and other films.

releasing thrillers is a strategic choice for the company, and future thrillers will not be the only strategic core of the company. As a company with expanding business, we have released a series of different types of films since 2016, such as comedies, anime films, feature films and so on. Until the second half of 2016, we decided to release anime films as the main strategy. First of all, Chinese animation is in the rising stage, compared with developed countries, there is still a big gap, there is still a lot of room for imagination. In addition, with the opening of the second child, we believe that with the growth of primary-age 's viewing population, there must be a huge demand for anime films, and we believe that anime films will become a trend in the future.

Reporter: how many films does the company plan to promote and release in 2017? How much copyright is expected to be signed and sold?

Wang Jian: the number of films to be publicized and released in 2017 is expected to be between 10 and 15, depending on the volume and situation of the films, and the copyright is also expected to be between 10 and 15.

our focus this year is on the field of animated films. In spring, there will be an animated film "Legend of Wolf", which is described as the Russian version of "Brave Heart". An animated film in collaboration with Dance Animation will be shown at Christmas, which tells the story of Sun WuKong and Santa Claus. The exact name has not yet been determined. The box office of "Bacon Bear" released before the Spring Festival is very good. This year, we have decided to cooperate with Alpha Animation & Culture in the second "Bacon Bear 2". In the future, we will have more cooperation with Offi Entertainment. At present, there are many films still under discussion.

Reporter: what are the main competitors in the company's industry?

Wang Jian: we are film companies specializing in publicity and distribution. There are few domestic companies focused on distribution. Companies with film distribution industries include Letv Film Industry, Light Media, Huayi Brothers, and so on. However, there is no pattern in the field of animation film, and there are not many people who are really doing this. The biggest thing to do in the industry is the color strip house of the light film industry, such as "Big Fish Begonia" and "your name" are all works made by light. At present, in terms of box office, the second place is Letv Pictures, which released "Bear haunts." Ranked third is us, our goal is to enter the top three in the field of animation film distribution, firmly in the top three.

Reporter: what is the company's competitive advantage over other companies in the industry?

Wang Jian: first of all, we have a very senior and accurate team. Mr. Sun Yue, chairman and general manager of the company, has many years of experience in the film and television industry and is rich in resources. The rich publicity and distribution experience of the company's core team ensures the keen judgment of the film selection before the publicity and distribution, the accurate formulation and effective implementation of the publicity and distribution plan in the publicity and distribution, and ensures the success rate of the company's film publicity and distribution business.

secondly, our company's policy formulation is very flexible and its execution is very strong. Our film distributors will do a lot of preparatory work before the film is released. After the film is released, we will always pay attention to the box office of the film. Once there are any fluctuations, we will take measures as soon as possible.

the film industry is a human-led industry, which depends on people, vision and efficiency.

reporter: according to the company's 2016 annual report, the company realized operating income of 77.9913 million yuan, an increase of 577.45% over the same period last year; the net profit belonging to the company's common shareholders was 15.1961 million yuan, an increase of 16.1333 million yuan over the same period last year. What are the main reasons for the sharp increase in revenue and profits in 2016?

Wang Jian: the main reason for the performance growth is that the company has accumulated a good reputation and a large number of customers for many years, and there has been a substantial growth in the two major business sectors of film publicity and distribution and film copyright management. film publicity and distribution market share continues to increase; copyright business and film publicity and distribution business coordinated development. The overall development of the company's business is good, under the leadership of the management and the cooperation of various departments, jointly create this year's performance growth.

Reporter: what is the current situation of the film market? What is the future development trend?

Wang Jian: in terms of the movie box office, 29.6 billion of 2014, 44.069 billion in 2015 and 45.712 billion in 2016. The report "emerging Markets and the Digitalization of the Film Industry" released by the United Nations Educational, Scientific and Cultural Organization (UNESCO) estimates that China's box office will reach 12.8 billion US dollars by 2020, surpassing the United States to become the first in the world. If you look at the box office of animated films, the box office growth of animated films is astonishing: 3 billion in 2014, 4.4 billion in 2015 and 6.89 billion in 2016. The box office of the whole film is a trend of rapid growth, so the industry is on the rise.

Reporter: what will be the revenue and net profit of the 2017 company?

Wang Jian: our business will maintain a strong growth momentum in 2017. I believe that both revenue and profits will have a good performance, based on the financial data disclosed in the future.

Reporter: what is the company's strategic development plan for the future?

Wang Jian: the main three aspects:

1, the investment in publicity and distribution, using more funds to strive for more excellent films.

2, the construction of publicity and distribution channels in the whole animation field. Traditional propaganda is usually stationed in cinemas, but we have done so except in the field of cinemas, such as kindergartens, early education institutions and some places of entertainment for children. We are broadening the way of publicity and distribution, and now we are facing the field of animation, so we have made a new layout in this area.

3. Production and investment in animation works.

Reporter: with regard to the capital market, how will the company lay out next?

Wang Jian: we will actively strive for the highest level of the new third board. The company is now in the stage of rapid development, according to the actual situation, the possibility of turning board will not be ruled out in the future.

Edit: nancy